Bags and Luggage in South Korea
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With South Korean consumers more exposed than ever before to the latest global trends through social media and other online channels, the major trends in bags and luggage during 2019 were generally in line with those seen at global level. In particular, there was a shift towards smaller handbags and backpacks, items which are considered particularly convenient among urban commuters. Furthermore, growing demand for hard case luggage is a reflection of increasing domestic and outbound tourism flow...
Euromonitor International's Bags and Luggagein South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bags, Luggage.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
Prevailing Global Trends Evident in South Korea
Dynamic, Young and Growing Consumer Base Bodes Well for Future Sales
Department Stores Face Challenges Due To the Emergence of Online Channels
Price Becomes Increasingly Irrelevant To the Core Consumer Base for Luxury Brands
Polarisation Continues To Erode the Position of Mid-priced Brands
Local Brands Continue To Struggle To Gain A Foothold Against International Giants
Sales Growth Driven by Younger Consumers Amidst A General Economic Slowdown
Polarisation of Demand Continues To Squeeze Mid-priced Brands
International Luxury Goods Companies and Brands Continue To Lead Sales
Department Stores Remains Dominant Despite Challenges From Internet Retailing and TV Homeshopping
Muted Demand Among Locals To Be Mitigated by Rising Spending Among Foreign Tourists