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市場調査レポート

世界のサンケア用品市場の進化と展望

Evolution and Prospects in Global Sun Care: Key Solar Hot Spots

発行 Euromonitor International 商品コード 245763
出版日 ページ情報 英文 46 Pages
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世界のサンケア用品市場の進化と展望 Evolution and Prospects in Global Sun Care: Key Solar Hot Spots
出版日: 2012年06月19日 ページ情報: 英文 46 Pages
概要

日焼けに対する考えは人・地域により異なりますが、世界のどの地域でも日焼けによるダメージを回避する傾向が強くなり、それが世界各地での日焼け止め用品の売上高増加につながっています。先進国市場はすでに飽和状態にありますが、革新的な製品の開発により膨大な売上高を維持し続けています。サンケア用品とスキンケア製品の区分があいまいになるのに伴い、サンケア用品も開発・マーケティングの段階で健康面の利点を追及し、また美容面でもスキンケア的な利点を提供する必要があります。

当レポートでは、世界のサンケア用品市場の最新動向について調査し、全体的な市場動向や、カテゴリー・地域別の動向、今後の課題と機会などを分析・考察して、その結果を概略以下の構成でお届けします。

イントロダクション

サンケア用品の概要

カテゴリー別の分析

地域別の分析

産業の課題と傾向

提言と機会

目次
Product Code: CTEVOLUTIONPROSPECTSSUNCARE

Although attitudes towards tanning vary, consumers in all regions are increasingly looking to avoid sun damage, with rising levels of awareness driving sun protection sales across the globe. Developed markets are reaching saturation, but innovative product developments are keeping sales buoyant. With the lines blurring between skin care and sun care, sun care needs to keep health benefits at the forefront of development and marketing, while delivering the beauty benefits of skin care.

Euromonitor International's Evolution and Prospects in Global Sun Care: Key Solar Hot Spots global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Sun Care Overview
  • Category Analysis
  • Regional Analysis
  • Industry Issues and Trends
  • Recommendations and Opportunities
  • Report Definitions
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