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インドの消費者のライフスタイル

Consumer Lifestyles in India

発行 Euromonitor International 商品コード 235874
出版日 ページ情報 英文 51 Pages
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インドの消費者のライフスタイル Consumer Lifestyles in India
出版日: 2017年05月10日 ページ情報: 英文 51 Pages
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概要

インドでは政治の安定化や景気回復に伴い、個人消費額も拡大傾向を示しています。消費者層の平均年齢がより低くなると共に、農村部の消費者にも注目が集まるようになりました。同時に、健康や社会的イメージに対する関心も拡大し続け、消費者の心理・思考に大きく影響しています。現在の人口構造の主な傾向として、「人口の大半を占める、30歳以下の若年層」と「高齢者人口の急速な増加」の2つを挙げることができます。

当レポートでは、インドにおける消費者のライフスタイルについて分析し、消費者の構造・特性や、各分野 (住宅・健康・教育・食習慣・ショッピング・美容・ファッション・レジャー・資産運用・メディア・交通・旅行など) への支出額 (実績値・予測値)、企業別・ブランド別の市場シェア、流通構造などを調査しております。

インド国民のライフスタイル

消費者の主な傾向

  • 「ジム世代」の登場

消費者の分類

  • 乳幼児
  • キッズ
  • トゥイーン
  • ティーン
  • ヤングアダルト
  • ミドルユース
  • 中年層
  • 高齢者

住宅と世帯

  • 持ち家
  • 世帯のプロファイル
  • ランニングコスト

マネー・貯蓄

  • 決済手段に関する考え方
  • 貯蓄
  • ローンおよび不動産抵当ローン

飲食

  • 食習慣
  • 飲酒週間

身だしなみ・ファッション

  • 女性の身だしなみ・ファッションの傾向
  • 男性の身だしなみ・ファッションの傾向

健康・ウェルネス

  • 健康・ウェルネスに対する考え方

ショッピングの習慣

  • 日常品の主な購入場所
  • 高額商品・個人用品のショッピング

レジャー・娯楽

  • 余暇時間
  • 休暇
  • 公休日・祝い事・贈答の機会

移動

  • 私的な交通手段
  • 公共交通機関
  • 通勤

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CLIN

Consumer confidence is improving since the government's decision to remove high-value notes from circulation in November 2016. At the same time, rural consumers are coming to the forefront, be it via the Internet or through their television sets. Demographic trends are dominated by two key factors-declining birth rates and a fast-growing older population.

Euromonitor's Consumer Lifestyles in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Lifestyles in India

    • Chart 1 Consumer Lifestyles in 2017

Top Five Consumer Trends

Consumer Confidence Up Despite Demonetisation

Indian Consumers Go Cashless

Internet Retailing Continues To Grow

Record Breaking Consumer Demand for Renewable Energy

Greater Internet Access, Faster Speeds Lead To Exploding Demand for Streaming Services

Consumer Segmentation

Babies and Infants

    • Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Increasing Influence of Technology on Parenting

    • Chart 3 Number of Kids (Aged 3-8)

Tweenagers

    • Chart 4 Number of Tweens (Aged 9-12)

Teens

    • Chart 5 Number of Teens (Aged 13-17)

Young Adults

    • Chart 6 Number and Priorities of Young Adults (Aged 18-19)

Middle Youth

    • Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)

Mid-lifers

    • Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)

Later-lifers

    • Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

Eating and Drinking

Eating Habits

    • Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks

Drinking Habits

    • Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home

Healthy and Ethical Living

Attitudes To Health and Wellbeing

    • Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population

Ethical Living

    • Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

Sport and Fitness

    • Chart 14 Frequency of Exercise Activities and Bicycle Ownership

House and Home

Home Ownership

    • Chart 15 Overview of Households

Household Profiles

    • Chart 16 Households by Type, Occupants and Pet Ownership

Running Costs

    • Chart 17 Household Costs and Housing-related Spending Intentions

Leisure and Recreation

Leisure Time

    • Chart 18 Leisure Time and Life Stress Concerns

Vacations

    • Chart 19 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-giving

Technology

the Internet

    • Chart 20 Digital Internet Access and Common Activities

Attitudes Towards Social Media and Networking

    • Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2016

Grooming and Appearances

Investing in Yourself: Female Personal Grooming and Hygiene

    • Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women

Investing in Yourself: Male Personal Grooming and Hygiene

    • Chart 23 Daily Time Spent on Grooming Activities by Men: 2016

Style Icons and Celebrity Influences

    • Chart 24 Social Media and Celebrity Influences

Shopping

Main Household Shop

    • Chart 25 Shopping Habits, Attitudes and Influencers

Shopping for Big-ticket Items

Shopping Online

    • Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store

Spending and Saving

Attitudes Towards Spending

    • Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017

Attitudes Towards Savings

Attitudes Towards Loans

    • Chart 28 Overview of Spending and Savings
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