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市場調査レポート

玩具・ゲーム市場:動向、発展、見通し

Toys and Games: Global Trends, Developments and Prospects

発行 Euromonitor International 商品コード 233121
出版日 ページ情報 英文 43 Pages
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玩具・ゲーム市場:動向、発展、見通し Toys and Games: Global Trends, Developments and Prospects
出版日: 2016年08月12日 ページ情報: 英文 43 Pages
概要

当レポートでは、世界における玩具・ゲーム市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

目次

  • イントロダクション
  • 地域別の実績
  • 従来の玩具・ゲーム
  • ビデオゲーム
  • チャネル分析
  • 成功の判断基準

調査対象

  • 従来の玩具・ゲーム、ビデオゲーム

調査内容

  • 市場規模(推移と予測)
  • 企業シェア
  • 流通データ

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TGTOYS

Macroeconomic instability had a profound negative impact on toy sales in some of the biggest emerging markets in 2015. However, strong sales of licensed toys, particularly Star Wars-related merchandise, have supported growth globally. Licensing, combined with favourable demographic trends in emerging markets, indicates a positive the long-term outlook for traditional toys and games. Mainstream adoption of AR/VR and integration of technology into traditional toys will drive growth in video games.

Euromonitor International's Toys and Games: Global Trends, Developments and Prospects global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Global Overview of Toys and games
  • Slowdown in Emerging Markets
  • Licensing emerges as a growth driver
  • Next Generation Play
  • Report Definitions
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