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市場調査レポート

不況時における消費者の購買行動:国際オンライン調査の結果より

Consumer Buying Behaviour in the Recession: Global Online Survey

発行 Euromonitor International 商品コード 231653
出版日 ページ情報 英文 111 Pages
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不況時における消費者の購買行動:国際オンライン調査の結果より Consumer Buying Behaviour in the Recession: Global Online Survey
出版日: 2012年01月31日 ページ情報: 英文 111 Pages
概要

当レポートでは、世界8カ国の消費者(合計16,000人)に対するオンライン調査の結果から、各国の消費者の購買行動とその変容について分析し、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

  • 調査結果
  • 将来見通し

分析の合理性と背景

世界的な概況

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

ブラジル

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

中国

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

フランス

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

ドイツ

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

インド

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

日本

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

英国

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

米国

  • 消費者が最重視する事項
  • 購買行動の変化
  • 購買と技術(購買時のIT活用)
  • その他の購買行動

将来展望とその意味

付録

分析手法

目次
Product Code: STR0212behaviourintherecession

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor 's 2011 Annual Study of global consumers, which probes the motivations, perceptions and habits of around 16,000 respondents in the US, UK, France, Germany, Japan, China, Brazil and India; and examines the implications of these findings for marketers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Strategy Briefing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Executive Summary
    • Survey Findings
      • Chart 1. "How important are the following factors/descriptors to you when considering purchasing a product or service?", by country
      • Chart 2. "In the past 12 months have you changed any of the following habits?", by country
      • Chart 3. "How often do you do the following?", by country
      • Table 1. Global: "Look at the following statements and tick all that apply", by country
    • Outlook
  • Rationale and Context
    • Table 2. Real GDP Growth by Country 2009-2011
  • Global Overview
    • What Counts Most for Shoppers?
      • Chart 4. Global: "How important are the following factors/descriptors to you when considering purchasing a product or service?"
      • Chart 5. Global: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age group
    • Changes in Buying Behaviour
      • Chart 6. Global Sales from Discounters 2006-2011
      • Chart 7. Global Number of Credit Cards in Circulation 2006-2011
      • Chart 8. Global: "In the past 12 months have you changed any of the following habits?"
      • Chart 9. Global: "In the next 12 months do you intend to change any of the following habits?"
    • Shopping and Technology
      • Table 3. Internet Usage by Country 2010
      • Chart 10. Global: Respondents doing the following at least once per month
      • Chart 11. Global: "On average, how often do you use your mobile/cell phone to do the following?"
    • Other Buying Behaviour
      • Chart 12. Global: "Look at the following statements and tick all that apply", by gender
      • Chart 13. Global: % respondents agreeing with the following statements, by age group
  • Brazil
    • What Counts Most for Shoppers?
      • Chart 14. Brazil: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
    • Changes in Buying Behaviour Over Time
      • Chart 15. Brazil: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 16. Brazil: "In the past 12 months have you changed any of the following habits?", by education level
    • Shopping and Technology
      • Chart 17. Brazil: "How often do you do the following?", by gender
      • Chart 18. Brazil: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 19. Brazil: "Look at the following statements and tick all that apply", by gender
      • Chart 20. Brazil: "Look at the following statements and tick all that apply", by age group
  • China
    • What Counts Most for Shoppers?
      • Chart 21. China: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 22. China: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age group
      • Chart 23. China: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work status
    • Changes in Buying Behaviour Over Time
      • Chart 24. China: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 25. China:"In the past 12 months have you changed any of the following habits?", by education level
    • Shopping and Technology
      • Chart 26. China: "How often do you do the following?", by gender
      • Chart 27. China: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 28. China: "Look at the following statements and tick all that apply", by gender
      • Chart 29. China: "Look at the following statements and tick all that apply", by work status
  • France
    • What Counts Most for Shoppers?
      • Chart 30. France: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 31. France: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age group
    • Changes in Buying Behaviour Over Time
      • Chart 32. France: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 33. France:"In the past 12 months have you changed any of the following habits?", by age group
      • Chart 34. France:"In the past 12 months have you changed any of the following habits?", by education level
    • Shopping and Technology
      • Chart 35. France: "How often do you do the following?", by gender
      • Chart 36. France: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 37. France: "Look at the following statements and tick all that apply", by gender
      • Chart 38. France: "Look at the following statements and tick all that apply", by work status
  • Germany
    • What Counts Most for Shoppers?
      • Chart 39. Germany: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 40. Germany: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age group
    • Changes in Buying Behaviour Over Time
      • Chart 41. Germany: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 42. Germany:"In the past 12 months have you changed any of the following habits?", by age group
      • Chart 43. Germany:"In the past 12 months have you changed any of the following habits?", by education level
    • Shopping and Technology
      • Chart 44. Germany: "How often do you do the following?", by gender
      • Chart 45. Germany: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 46. Germany: "Look at the following statements and tick all that apply", by gender
      • Chart 47. Germany: "Look at the following statements and tick all that apply", by age group
  • India
    • What Counts Most for Shoppers?
      • Chart 48. India: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 49. India: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by education level
    • Changes in Buying Behaviour Over Time
      • Chart 50. India: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 51. India: :"In the past 12 months have you changed any of the following habits?" by work status
    • Shopping and Technology
      • Chart 52. India: "How often do you do the following?", by gender
      • Chart 53. India: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 54. India: "Look at the following statements and tick all that apply", by gender
      • Chart 55. India: "Look at the following statements and tick all that apply", by age group
      • Chart 56. India: "Look at the following statements and tick all that apply", by education level
  • Japan
    • What Counts Most for Shoppers?
      • Chart 57. Japan: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 58. Japan: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age group
    • Changes in Buying Behaviour Over Time
      • Chart 59. Japan: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 60. Japan:"In the past 12 months have you changed any of the following habits?", by age group
      • Chart 61. Japan:"In the past 12 months have you changed any of the following habits?", by work status
    • Shopping and Technology
      • Chart 62. Japan: "How often do you do the following?", by gender
      • Chart 63. Japan: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 64. Japan: "Look at the following statements and tick all that apply", by gender
      • Chart 65. Japan: "Look at the following statements and tick all that apply", by age group
  • UK
    • What Counts Most for Shoppers?
      • Chart 66. UK: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 67. UK: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by education level
    • Changes in Buying Behaviour Over Time
      • Chart 68. UK: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 69. UK:"In the past 12 months have you changed any of the following habits?", by gender
      • Chart 70. UK:"In the past 12 months have you changed any of the following habits?", by age group
    • Shopping and Technology
      • Chart 71. UK: "How often do you do the following?", by gender
      • Chart 72. UK: "How often do you do the following?", by age
    • Other Buying Behaviour
      • Chart 73. UK: "Look at the following statements and tick all that apply", by gender
      • Chart 74. UK: "Look at the following statements and tick all that apply", by work status
  • US
    • What Counts Most for Shoppers?
      • Chart 75. US: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by gender
      • Chart 76. US: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age group
    • Changes in Buying Behaviour Over Time
      • Chart 77. US: "In the past 12 months have you changed any of the following habits?"/"In the next 12 months do you intend to change any of the following habits?"
      • Chart 78. US:"In the past 12 months have you changed any of the following habits?", by age group
    • Shopping and Technology
      • Chart 79. US: "How often do you do the following?", by gender
      • Chart 80. US: "How often do you do the following?" by work status
    • Other Buying Behaviour
      • Chart 81. US: "Please look at the following statements and tick all that apply", by gender
      • Chart 82. US: "Please look at the following statements and tick all that apply", by education level
  • Outlook and Implications
    • Chart 83. "In the next 12 months do you intend to change any of the following habits?" by country
    • Chart 84. Global: "In the next 12 months do you intend to change any of the following habits?: Use of credit cards to manage shortfalls"
  • Appendix: the Annual Study 2011
  • Methodology
    • Focus and Design
    • Fielding and Data Cleaning
      • Chart 85. Sample vs Population 2011
    • Online Sampling Considerations
    • Survey Questions Analysed for This Report
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