Tea in Eastern Europe
|出版日||ページ情報||英文 69 Pages
|世界の茶市場の企業戦略：価値を付加し、需要を創出 Tea in Eastern Europe|
|出版日: 2017年04月13日||ページ情報: 英文 69 Pages||
Eastern Europe is home to the highest level of tea consumption in the world, which helped it to reach annual retail sales of USD4 billion in 2016. The region is led by Russia, where black tea was able to ride out years of economic difficulties to keep growth positive. Elsewhere, newer forms of tea, such as green tea, are starting to take share from traditional black tea in countries such as Poland.
Euromonitor International's Tea in Eastern Europe global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.