表紙
市場調査レポート

世界の茶市場の企業戦略:価値を付加し、需要を創出

Tea Global Corporate Strategy : Diversity and Tea Experience

発行 Euromonitor International 商品コード 231637
出版日 ページ情報 英文 62 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
Back to Top
世界の茶市場の企業戦略:価値を付加し、需要を創出 Tea Global Corporate Strategy : Diversity and Tea Experience
出版日: 2015年10月01日 ページ情報: 英文 62 Pages
概要

当レポートでは、世界の茶市場(紅茶・緑茶・ハーブティーなど)における主要企業の戦略、地理的な多様化(新興国市場の開拓)や製品の多様化や、市場の最新状況、今後の動向などを分析・考察しています。

イントロダクション

戦略的評価

競争環境

主要市場での成長機会

プレミアム・ティー・スペシャリストの機会

ティーポッド(Tea Pod)の調査

今後の動き

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HDTEA

Facing volume challenges, tea marketers are exploring added-value products to drive value sales in developed markets. Unilever and Starbucks's development in premium tea specialist outlets inspired others such as Twinings to enter this space. Premium consumption is very much a manufacturer-led tea movement, and format, packaging, occasion and variety are being actively explored.

Euromonitor International's Tea Global Corporate Strategy : Diversity and Tea Experience global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Strategic Evaluation
  • Black Tea Remains the Core Business
  • Green Tea as a Health and Wellness Solution
  • Strategies to Create Tea Value
  • Future Movement
Back to Top