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ベトナムの小売業

Retailing in Vietnam

発行 Euromonitor International 商品コード 231029
出版日 ページ情報 英文 114 Pages
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ベトナムの小売業 Retailing in Vietnam
出版日: 2018年04月04日 ページ情報: 英文 114 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

ベトナムの小売業は2014年も、平均所得の上昇や景気の安定といった要因により、2桁台の成長率を維持しました。特にホーチミンシティなどの大都市では、平均所得の上昇により、前年度にはマイナス成長だった非食料品の専門店 (レジャー・個人用品専門店など) が大幅に成長しました。ジュエリー・腕時計などは現段階でも非必需品と考えられていますが、消費者は数年がかりで貯金した上で、そうした製品を購入したいと考えるようになってきました。

当レポートでは、ベトナムの小売業の最新動向と成長見通しについて分析し、全体的な市場動向や主要企業のプロファイル、各カテゴリーの概況・データ・事例といった情報をお届けします。

ベトナムの小売業の概況

  • エグゼクティブサマリー
    • 平均所得上昇による、小売業の成長促進
    • Saigon Union of Trading Cooperativesが主導権を維持
    • インターネット小売の人気が拡大
    • プライベートブランドの誕生
    • 外資系企業にとって有望なベトナム市場
  • 主な傾向と発展
    • 経済成長と消費者マインド改善が、ベトナムの小売業の成長を後押しする
    • 小売業の規制当局は、競争促進のために外資系企業に好意的態度を取る
    • プライベートブランドの人気拡大
    • より多くの消費者が、インターネット小売に積極的となる
  • 市場指標
  • 市場データ
  • 付録
    • 経営環境
    • 現金販売
  • 定義
  • 情報源

主要企業プロファイル:企業戦略・実績・競合力

  • Amway Vietnam Ltd
  • DOJI Gold & Gems Group
  • Ho Chi Minh City Book Distribution
  • The Lion Group
  • Lotte Shopping Co Ltd
  • Saigon Jewellery Co Ltd
  • Saigon Union of Trading Cooperatives
  • Shiseido Cosmetics Vietnam Co Ltd
  • TCT Group
  • Viet Tien Garment JSC

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ベトナムの食品雑貨店
  • ベトナムのアパレル・フットウェア専門店
  • ベトナムの家電専門店
  • ベトナムの健康・美容専門店
  • ベトナムの家庭・ガーデニング用品販売店
  • ベトナムのレジャー・個人用品専門店
  • ベトナムの総合小売店
  • ベトナムの直販業者
  • ベトナムのホームショッピング
  • ベトナムのインターネット小売
  • ベトナムの自動販売機
目次
Product Code: RTVN

Thanks to the positive economic environment and several trade agreements signed in the last five years, retailing continued its sustainable growth in Vietnam in 2017. The rising number of foreign players in the Vietnamese retail market encouraged many local companies to put more investment into their product portfolios and operational processes in order to compete. Consequently, consumers benefited from various promotional campaigns and wide product portfolios, leading to the stable performance...

Euromonitor International's Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Retailing Records Stable Growth in Vietnam

Mergers and Acquisitions Continue

Retailing in Vietnam Attracts More International Players

the Potential of Internet Retailing

Retailing in Vietnam Is Expected To See A Positive Performance

Operating Environment

Informal Retailing

Opening Hours

    • Summary 1 Standard Opening Hours by Channel Type 2017

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
  • Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 27 Retailing GBO Company Shares: % Value 2013-2017
  • Table 28 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Convenience Stores Target the Younger Generation

Networks Expand Across Vietnam

Convenience Stores Capture Share From Traditional Grocery Retailers

Competitive Landscape

Intense Competition Between Local and Foreign Players

Local Players Dominate the Vietnamese Market

Potential for New Players

Channel Data

  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Prospects

Headlines

Prospects

Potential Investment in Non-grocery Products in Hypermarkets

Opportunities for Domestic Products in Hypermarkets

the Growth of Mini Supermarkets Affects Hypermarkets

Competitive Landscape

International Brands Drive the Growth of Hypermarkets

Private Label - A Competitive Strategy of Big C

Channel Data

  • Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
  • Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 82 Hypermarkets GBO Company Shares: % Value 2013-2017
  • Table 83 Hypermarkets GBN Brand Shares: % Value 2014-2017
  • Table 84 Hypermarkets LBN Brand Shares: Outlets 2014-2017
  • Table 85 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
  • Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Headlines

Prospects

Mini Supermarkets Become More Popular

Growing Taste for Supermarket Private Label Products

Healthy Living Is A Trend in Grocery Retailing

Competitive Landscape

Domestic Retailers Dominate Supermarkets

New Player Bach Hoa Xanh Sees the Fastest Growth

Key Players Consolidate in A Fragmented Channel

Channel Data

  • Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
  • Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 90 Supermarkets GBO Company Shares: % Value 2013-2017
  • Table 91 Supermarkets GBN Brand Shares: % Value 2014-2017
  • Table 92 Supermarkets LBN Brand Shares: Outlets 2014-2017
  • Table 93 Supermarkets LBN Brand Shares: Selling Space 2014-2017
  • Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Headlines

Prospects

Traditional Grocery Retailers Remains the Main Retail Channel for Groceries

Traditional Grocery Retailers Become More Organised

Small Grocers Slowly Move Away From the Main Streets

Competitive Landscape

Grocery Internet Retailing Is A Potential Threat To Growth

Mini Supermarkets Are Gaining Share From Traditional Markets

Channel Data

  • Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
  • Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 103 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 104 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 105 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
  • Table 109 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 111 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Headlines

Prospects

Opportunities for Global Brands To Enter Vietnam

Internet Retailing Is Booming in Apparel and Footwear

Omnichannel Is A Strategy for Local Brands

Competitive Landscape

Local Brands Dominate the Fragmented Fashion Market

Biti's Footwear Targets the Younger Generation

Global Mass Fashion Enters the Vietnamese Market

Channel Data

  • Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Headlines

Prospects

the Expansion of Retail Outlets Is Vital for Success

Internet Retailing of Consumer Electronics and Consumer Appliances

Improving the In-store Experience

Competitive Landscape

Mobile World Remains the Leader

Vingroup Withdraws Investment From the Vinpro Chain

Nguyen Kim Expands Its Stores Into Hypermarkets

Channel Data

  • Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Headlines

Prospects

Vitamins and Dietary Supplements See Rising Demand in Pharmacies/drugstores

Optical Goods Stores Set To See Dynamic Growth

Internet Retailing of Beauty and Healthcare Products

Competitive Landscape

Chemist/pharmacy Chains Are Gaining Share From Independent Stores

International Brands Dominate Beauty Specialist Retailers

Consumers Set To Switch To Trusted Retail Brands

Channel Data

  • Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
  • Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022

Headlines

Prospects

Home and Garden Furniture Are in High Demand

Fashion Trends in Home Decor

Omnichannel Retailing in Home and Garden Specialist Retailers

Competitive Landscape

Aa Corp Remains the Leader

Jysk and Uma Compete Strongly

Kasagrand Is the Biggest Furniture Supermarket in Vietnam

Channel Data

  • Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
  • Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022

Headlines

Prospects

Department Stores Attract More Customers With A New Business Model

Department Stores Offer Foreign Cultures

Department Stores Enter Online Sales

Competitive Landscape

Parkson Sees A Strong Decline

Takashimaya Offers A Japanese Experience As A Competitive Advantage

Aeon Mall Wins Over Vietnamese Consumers

Channel Data

  • Table 152 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 154 Department Stores GBO Company Shares: % Value 2013-2017
  • Table 155 Department Stores GBN Brand Shares: % Value 2014-2017
  • Table 156 Department Stores LBN Brand Shares: Outlets 2014-2017
  • Table 157 Department Stores LBN Brand Shares: Selling Space 2014-2017
  • Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Headlines

Prospects

Variety Stores Offer Products From Foreign Cultures

Variety Stores Expand Under the Franchise Concept

Variety Stores and Imported Brands

Competitive Landscape

Ilahui Sees the Fastest Growth

Hachi Hachi Japan Shop and Its Omnichannel Strategy

Miniso and Its Ambitions in Vietnam

Channel Data

  • Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 162 Variety Stores GBO Company Shares: % Value 2013-2017
  • Table 163 Variety Stores GBN Brand Shares: % Value 2014-2017
  • Table 164 Variety Stores LBN Brand Shares: Outlets 2014-2017
  • Table 165 Variety Stores LBN Brand Shares: Selling Space 2014-2017
  • Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Prospects

Headlines

Prospects

the Government Tightens Policies on Direct Selling

Consumer Healthcare Continues To See Growth

Natural and Green Are Key Selling Points

Competitive Landscape

Amway Vietnam Remains the Leader in Direct Selling

Oriflame and Its Strategic Position in Beauty Products

Thien Ngoc Minh Uy Ceases Trading Due To Its Unlawful Business Model

Channel Data

  • Table 168 Direct Selling by Category: Value 2012-2017
  • Table 169 Direct Selling by Category: % Value Growth 2012-2017
  • Table 170 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 171 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 172 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 173 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Headlines

Prospects

Homeshopping Still Growing, Albeit From A Relatively Small Base

Consumer Health Still the Biggest Area in Homeshopping

TV Shopping the Main Homeshopping Method

Competitive Landscape

Homeshopping Still Fragmented

Homeshopping Players Move Into the Digital Age

Channel Data

  • Table 174 Homeshopping by Category: Value 2012-2017
  • Table 175 Homeshopping by Category: % Value Growth 2012-2017

Headlines

Prospects

Delivery Is Critical for the Success of Online Businesses

Beauty and Personal Care Is A Category With Potential

Omnichannel Remains A Booming Trend

Competitive Landscape

Mobile World Is A Leader in Operating An Omnichannel Strategy

Mergers and Acquisitions

the Healthy Development of Marketplace Platforms

Channel Data

  • Table 176 Internet Retailing by Category: Value 2012-2017
  • Table 177 Internet Retailing by Category: % Value Growth 2012-2017
  • Table 178 Internet Retailing GBO Company Shares: % Value 2013-2017
  • Table 179 Internet Retailing GBN Brand Shares: % Value 2014-2017
  • Table 180 Internet Retailing Forecasts by Category: Value 2017-2022
  • Table 181 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Prospects

Prospects

Headlines

Prospects

Nationwide 4g Coverage Encourages Mobile Internet Retailing

Rising Smartphone Ownership Leads To Growth in Online Sales

the Development of Mobile Applications

Competitive Landscape

A Partnership Between Lazada and Zalo

Mobile World Remains the Leader

Vinamilk Develops A Mobile Application

Channel Data

  • Table 182 Mobile Internet Retailing: Value 2012-2017
  • Table 183 Mobile Internet Retailing: % Value Growth 2012-2017
  • Table 184 Mobile Internet Retailing Forecasts: Value 2017-2022
  • Table 185 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
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