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市場調査レポート

パッケージのプロファイル:Coca-Cola

Packaging Profile: Coca-Cola

発行 Euromonitor International 商品コード 230581
出版日 ページ情報 英文 52 Pages
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パッケージのプロファイル:Coca-Cola Packaging Profile: Coca-Cola
出版日: 2012年01月24日 ページ情報: 英文 52 Pages
概要

当レポートでは、世界各国におけるCoca-Colaのパッケージデザイン設定状況について調査し、設定に当たっての諸条件(ブランド訴求、消費者ニーズへの対応、環境問題)とCoca-Cola側の対応、今後の動向について分析・考察して、その結果を概略以下の構成でお届けします。

イントロダクション

市場における位置づけ

世界各地での象徴的なパッケージデザイン

様々な市場・顧客に対応したサイズ設定

持続可能性戦略:プレーンなボトル(PLANTBOTTLE)

提言

目次
Product Code: PKGGCOCACOLA

In the second of a series of reports looking at the packaging strategies of leading fmcg brands, Euromonitor International considers Coca-Cola, the world's biggest selling carbonates brand. Coca-Cola's packaging holds instant global recognition through its signature red colour, scripted lettering and contour shaped bottle that give it iconic global design status. Challenges to growth on health and affordability platforms require the brand to make the packaging appropriate to consumer needs.

Euromonitor International's Packaging Profile: Coca-Cola global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Market Position
  • Global Iconic Packaging Design
  • A Size for All Occasions/Consumers
  • Recommendations
  • Report Definitions
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