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市場調査レポート

ベトナムの美容・パーソナルケア用品市場

Beauty and Personal Care in Vietnam

発行 Euromonitor International 商品コード 228162
出版日 ページ情報 英文 109 Pages
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ベトナムの美容・パーソナルケア用品市場 Beauty and Personal Care in Vietnam
出版日: 2016年04月27日 ページ情報: 英文 109 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

2014年の小売販売額は、2013年と比較すると緩やかに増加しました。ほとんどの製品カテゴリーで、高い成熟度を示しています。

当レポートでは、ベトナムの美容・パーソナルケア用品市場について調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、体系的な情報を提供しています。

ベトナムの美容・パーソナルケア用品:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

ベトナムの美容・パーソナルケア用品:企業プロファイル

  • Bich Thuy Co Ltd
  • Oriflame Vietnam Ltd
  • Saigon Cosmetics Corp
  • Unilever Vietnam International Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

ベトナムの美容・パーソナルケア用品:カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラー化粧品
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔ケア用品
  • スキンケア用品
  • サンケア用品
  • セット/キット

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CTVN

In 2015, beauty and personal care witnessed slower paced growth in retail value sales compared with 2013, mainly due to high maturity in most product categories. However, this growth rate is considered to be high and healthy. Moreover, with the developing of the internet network and online retailing, more consumers from rural areas can buy products more easily, and it also strongly boots retail value sales of beauty and personal care due to changing consumer behaviour.

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Beauty and Personal Care Experiences Healthy Value Growth in 2015
  • Unauthorised Parallel Imported Products Limit Beauty and Personal Care's Growth in Vietnam
  • Domestic Players Struggle To Compete With International Brands
  • Intensive Treatments and Natural Ingredients Grow in Popularity in 2015

Key Trends and Developments

  • the Demand for Unauthorised Parallel Imported Products Increases Strongly in Vietnam in 2015
  • Online Shopping: A Key Success in Beauty and Personal Care in Vietnam Due To the Rise of Internet Retailing Stores

Market Data

  • Table 1. Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 2. Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 3. Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 4. Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 5. GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 6. NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 7. LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 8. Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 9. Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 10. Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11. Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12. Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 13. Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Bich Thuy Co Ltd in Beauty and Personal Care (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 2. Bich Thuy Co Ltd: Key Facts
  • Company Background
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 3. Bich Thuy Co Ltd: Competitive Position 2015

Oriflame Vietnam Ltd in Beauty and Personal Care (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 4. Oriflame Vietnam Ltd: Key Facts
  • Competitive Positioning
    • Summary 5. Oriflame Vietnam Ltd: Competitive Position 2015

Saigon Cosmetics Corp in Beauty and Personal Care (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 6. Saigon Cosmetics Corp: Key Facts
  • Competitive Positioning
    • Summary 7. Saigon Cosmetics Corp: Competitive Position 2015

Unilever Vietnam International Co Ltd in Beauty and Personal Care (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 8. Unilever Vietnam International Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 9. Unilever Vietnam International Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14. Sales of Baby and Child-specific Products by Category: Value 2010-2015
  • Table 15. Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
  • Table 16. Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
  • Table 17. NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
  • Table 18. LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
  • Table 19. LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
  • Table 20. LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
  • Table 21. Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 22. Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 23. Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24. Sales of Bath and Shower by Category: Value 2010-2015
  • Table 25. Sales of Bath and Shower by Category: % Value Growth 2010-2015
  • Table 26. Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  • Table 27. NBO Company Shares of Bath and Shower: % Value 2011-2015
  • Table 28. LBN Brand Shares of Bath and Shower: % Value 2012-2015
  • Table 29. LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  • Table 30. Forecast Sales of Bath and Shower by Category: Value 2015-2020
  • Table 31. Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 32. Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Colour Cosmetics by Category: Value 2010-2015
  • Table 34. Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
  • Table 35. Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
  • Table 36. NBO Company Shares of Colour Cosmetics: % Value 2011-2015
  • Table 37. LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
  • Table 38. LBN Brand Shares of Eye Make-up: % Value 2012-2015
  • Table 39. LBN Brand Shares of Facial Make-up: % Value 2012-2015
  • Table 40. LBN Brand Shares of Lip Products: % Value 2012-2015
  • Table 41. LBN Brand Shares of Nail Products: % Value 2012-2015
  • Table 42. LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
  • Table 43. Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 44. Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 45. Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 46. Sales of Deodorants by Category: Value 2010-2015
  • Table 47. Sales of Deodorants by Category: % Value Growth 2010-2015
  • Table 48. Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  • Table 49. NBO Company Shares of Deodorants: % Value 2011-2015
  • Table 50. LBN Brand Shares of Deodorants: % Value 2012-2015
  • Table 51. Forecast Sales of Deodorants by Category: Value 2015-2020
  • Table 52. Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 53. Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020

Headlines

Trends

Category Data

  • Table 54. Sales of Depilatories by Category: Value 2010-2015
  • Table 55. Sales of Depilatories by Category: % Value Growth 2010-2015
  • Table 56. Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 57. NBO Company Shares of Depilatories: % Value 2011-2015
  • Table 58. LBN Brand Shares of Depilatories: % Value 2012-2015
  • Table 59. Forecast Sales of Depilatories by Category: Value 2015-2020
  • Table 60. Forecast Sales of Depilatories by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61. Sales of Fragrances by Category: Value 2010-2015
  • Table 62. Sales of Fragrances by Category: % Value Growth 2010-2015
  • Table 63. NBO Company Shares of Fragrances: % Value 2011-2015
  • Table 64. LBN Brand Shares of Fragrances: % Value 2012-2015
  • Table 65. LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
  • Table 66. LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
  • Table 67. Forecast Sales of Fragrances by Category: Value 2015-2020
  • Table 68. Forecast Sales of Fragrances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69. Sales of Hair Care by Category: Value 2010-2015
  • Table 70. Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 71. Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 72. NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 73. NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 74. LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 75. LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 76. LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 77. LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 78. LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 79. Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 80. Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 81. Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 82. Sales of Men's Grooming by Category: Value 2010-2015
  • Table 83. Sales of Men's Grooming by Category: % Value Growth 2010-2015
  • Table 84. Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 85. Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  • Table 86. NBO Company Shares of Men's Grooming: % Value 2011-2015
  • Table 87. LBN Brand Shares of Men's Grooming: % Value 2012-2015
  • Table 88. LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  • Table 89. Forecast Sales of Men's Grooming by Category: Value 2015-2020
  • Table 90. Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 91. Sales of Oral Care by Category: Value 2010-2015
  • Table 92. Sales of Oral Care by Category: % Value Growth 2010-2015
  • Table 93. Sales of Toothbrushes by Category: Value 2010-2015
  • Table 94. Sales of Toothbrushes by Category: % Value Growth 2010-2015
  • Table 95. Sales of Toothpaste by Type: % Value Breakdown 2011-2015
  • Table 96. NBO Company Shares of Oral Care: % Value 2011-2015
  • Table 97. LBN Brand Shares of Oral Care: % Value 2012-2015
  • Table 98. LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
  • Table 99. LBN Brand Shares of Toothpaste: % Value 2012-2015
  • Table 100. Forecast Sales of Oral Care by Category: Value 2015-2020
  • Table 101. Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 102. Forecast Sales of Toothbrushes by Category: Value 2015-2020
  • Table 103. Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 104. Sales of Skin Care by Category: Value 2010-2015
  • Table 105. Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 106. Sales of Skin Care by Premium vs Mass: % Value 2010-2015
  • Table 107. Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 108. Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 109. Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 110. Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 111. Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 112. NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 113. LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 114. LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 115. LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 116. LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 117. LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 118. LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 119. Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 120. Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 121. Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Category Data

  • Table 122. Sales of Sun Care by Category: Value 2010-2015
  • Table 123. Sales of Sun Care by Category: % Value Growth 2010-2015
  • Table 124. Sales of Sun Care by Premium vs Mass: % Value 2010-2015
  • Table 125. NBO Company Shares of Sun Care: % Value 2011-2015
  • Table 126. LBN Brand Shares of Sun Care: % Value 2012-2015
  • Table 127. LBN Brand Shares of Premium Sun Care: % Value 2012-2015
  • Table 128. Forecast Sales of Sun Care by Category: Value 2015-2020
  • Table 129. Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 130. Forecast Sales of Sun Care by Premium vs Mass: % Value 2015-2020
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