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ベトナムの美容・パーソナルケア用品市場

Beauty and Personal Care in Vietnam

発行 Euromonitor International 商品コード 228162
出版日 ページ情報 英文 113 Pages
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ベトナムの美容・パーソナルケア用品市場 Beauty and Personal Care in Vietnam
出版日: 2019年06月08日 ページ情報: 英文 113 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

2014年の小売販売額は、2013年と比較すると緩やかに増加しました。ほとんどの製品カテゴリーで、高い成熟度を示しています。

当レポートでは、ベトナムの美容・パーソナルケア用品市場について調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、体系的な情報を提供しています。

ベトナムの美容・パーソナルケア用品:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

ベトナムの美容・パーソナルケア用品:企業プロファイル

  • Bich Thuy Co Ltd
  • Oriflame Vietnam Ltd
  • Saigon Cosmetics Corp
  • Unilever Vietnam International Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

ベトナムの美容・パーソナルケア用品:カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラー化粧品
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔ケア用品
  • スキンケア用品
  • サンケア用品
  • セット/キット
目次
Product Code: CTVN

In 2018, beauty and personal care in Vietnam experienced healthy sales growth, mainly thanks to higher living standards, a gradual increase in the average income and the strong development of social networks. This along with strong GDP improvement brought Vietnam to see the second-fastest value growth rate within Asia Pacific, according to the World Bank in 2018. More Vietnamese are willing to spend money on eating outside, travelling and purchasing apparel and footwear products - even premium b...

Euromonitor International's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Beauty and Personal Care Experiences Healthy Growth in 2019

Online Platform Becomes the Most Effective Sales Channel

Premium Brands Start Gaining Sales Value From Mass Market

Herbal and Naturally Positioned Products Are Gaining Popularity

Beauty and Personal Care Is Predicted To Grow Healthily

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Slower Birth Rate, Maturity Constrain Category Growth in Vietnam

Infertility Rate Expected To Keep Increasing

Pharma Baby and Child-specific Products Receives More Attention

Competitive Landscape

Johnson & Johnson Vietnam Maintains Its Lead

International Brands Continue To Hold the Leading Positions

Vietnam Attracting More Investment, and Set To See More Competition in the Baby and Child-specific Arena

Category Data

  • Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Companies Change Packaging Appearance To Attract Customers

Body Wash/shower Gel Sees Slower Growth

Good Prospects Seen for Bath and Shower Despite Maturity, Driven by Increased Demand for Herbal and Naturally Positioned Products

Competitive Landscape

Unilever Vietnam International Continues To Lead

International Brands Continue To Outperform Local Players

Category Data

  • Table 20 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Gradual Increase in Demand for Colour Cosmetics

Lip Products Sees the Fastest Growth

Colour Cosmetics Set To See Double-digit Value and Volume Growth Over the Forecast Period

Competitive Landscape

Estee Lauder Vietnam Remains the Leader in 2018

Estee Lauder Starts Selling Through Lazada in 2019

Premium Brands Are Gaining Value Share

Category Data

  • Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 32 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 33 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 34 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 35 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Demand Seen for Deodorant Sprays

Perfume Deodorant Sprays Receives More Attention

Roll-ons Expected To Lose Further Ground To Sprays

Competitive Landscape

Beiersdorf Vietnam Remains the Leader

International Companies Continue To Dominate the Market

Category Data

  • Table 39 Sales of Deodorants by Category: Value 2013-2018
  • Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
  • Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

Interest in Hair Removers Increases Gradually, Which Stimulates Demand for Depilatories

Women's Razors and Blades Receive More Attention

Strong Growth Anticipated Over the Forecast Period

Competitive Landscape

Reckitt Benckiser Continues To Lead Depilatories

International Brands Dominate in Depilatories

Category Data

  • Table 48 Sales of Depilatories by Category: Value 2013-2018
  • Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 51 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 52 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 53 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

Fragrances Experiencing Slower Growth Rates Due To Maturity

Competition From Deodorant Sprays, Bath and Shower Gel Contributes To the Slowdown

Unauthorised Products Continue To Penetrate the Marketplace

Competitive Landscape

Coty Remains the Leading Player

Premium Brands Rises Strongly

Category Data

  • Table 55 Sales of Fragrances by Category: Value 2013-2018
  • Table 56 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 57 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 58 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 61 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

Natural and Herbal Hair Care Becomes A Trend in 2018

Environmental Pollution and Higher Awareness Will Invite Further Demand

Unauthorised Products Have Negative Effect on Performance of Hair Care

Competitive Landscape

Unilever Vietnam International Maintains Its Leading Position

Premium Brands Are Gaining Its Market Share

Category Data

  • Table 63 Sales of Hair Care by Category: Value 2013-2018
  • Table 64 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 65 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 66 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 68 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 69 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 71 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 72 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 73 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Maturity Slows the Growth Rate

Men's Deodorants Experiences the Fastest Value Growth

Slower Value Growth Anticipated Over the Forecast Period

Competitive Landscape

International Consumers Products Continues To Lead Men's Grooming

International Brands Continue To Dominate the Landscape

Domestic Players Expected To Perform Better Over the Forecast Period

Category Data

  • Table 76 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 77 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 80 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 81 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 83 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal and Naturally Positional Oral Care Become Product Trends

Value Growth Slowing Down With Category's Maturation

Demand Expected To Gradually Increase With Attractive New Developments

Competitive Landscape

Unilever Vietnam Continues To Lead

International Brands Still Rule in the Oral Care Landscape

Category Data

  • Table 85 Sales of Oral Care by Category: Value 2013-2018
  • Table 86 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 87 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 88 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 89 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 90 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 91 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 93 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 94 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 96 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

Premium Brands Rise Dramatically

Anti-ager Experiences the Fastest Growth Rate

Companies Focus on Increasing Interaction With Customers

Competitive Landscape

Shiseido Cosmetic Vietnam Maintains Its Lead

Prestige Brands Dominate Premium Segment

Category Data

  • Table 98 Sales of Skin Care by Category: Value 2013-2018
  • Table 99 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 100 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 101 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 102 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 103 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 105 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 106 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 107 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 110 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 111 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Innovative Colour Cosmetics and Facial Skin Care Limit Growth of Sun Care

Sun Protection Sees the Fastest Value Growth

More Innovation and Higher Value Growth Expected

Competitive Landscape

Rohto Mentholatum Vietnam Continues To Lead Sun Care

Premium Sun Care Brands Are Gaining Share

Category Data

  • Table 113 Sales of Sun Care by Category: Value 2013-2018
  • Table 114 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Improved Economy Drives Demand for Premium Brands

Premium Colour Cosmetics Experiences the Fastest Value Growth

Forecast Period Promises Continuation of Premium Growth Trend

Competitive Landscape

Shiseido Vietnam Continues To Lead

Prestige Brands Dominate Premium Market

Pharma Brands To See Increased Demand

Category Data

  • Table 120 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 121 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 122 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 123 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 125 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Mass Beauty and Personal Care Loses Its Value Share To Premium Brands

Mass Companies Focus on Developing New Products

Whilst Facing Slower Growth, Mass Products Will Gain A Boost From Increased Distribution and Innovation

Competitive Landscape

Unilever Vietnam International Continues To Hold the Leading Value Share

International Brands Dominate Mass Beauty and Personal Care

Local Players Expected To Attract More Attention

Category Data

  • Table 126 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 127 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 128 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 129 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 131 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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