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市場調査レポート

ベトナムのアルコール飲料市場

Alcoholic Drinks in Vietnam

発行 Euromonitor International 商品コード 225966
出版日 ページ情報 英文 71 Pages
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ベトナムのアルコール飲料市場 Alcoholic Drinks in Vietnam
出版日: 2016年06月08日 ページ情報: 英文 71 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ベトナムにおけるアルコール飲料市場の売上動向および見通しを製品タイプ(ビール・ワイン・スピリッツなど)別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなども盛り込んでお届けします。

ベトナムのアルコール飲料市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Hanoi Liquor JSC
  • Lamdong Foodstuffs Jsc (ladofoods)
  • Saigon Alcohol Beer & Beverages Corp (Sabeco)
  • Thang Long Liquor JSC

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ビール市場
  • シードル・ペリー市場
  • RTD・プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: ADVN

Generally, the total volume growth seen in alcoholic drinks in 2015 was in line with 2014. Joining the Trans Pacific Partnership (TPP) agreement in the review period was a key factor supporting this trend. Accordingly, the import tax levied on alcoholic drinks will be dropped following a 10-year road map to finally enjoy tax exemption. In response to this, both international and local players are expected to step up their marketing activities, with new product developments.

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Alcoholic Drinks Experiences A Stable Performance in 2015
  • Local Producers Promote Vietnamese Wine
  • Tpp Drives Competition in Alcoholic Drinks
  • On-trade Dominates Distribution
  • A Positive Outlook for Alcoholic Drinks

Key Trends and Developments

  • Alcohol Consumption Increases in Vietnam
  • Local Beer Players Face Tough Competition From Foreign Companies Under Tpp
  • Chateau Dalat - A New Vietnamese Premium Wine
  • Genuine Enterprises in A Fierce Fight Against Counterfeiters
    • Summary 1. Key New Product Developments 2015-2016

Market Background

  • Legislation
    • Table 1. Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

  • Import Tax Rate
  • Special Consumption Tax
  • Sales Tax
    • Table 2. Taxation and Duty Levies on Alcoholic Drinks 2015
    • Table 3. Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    • Table 4. Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    • Table 5. Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    • Table 6. Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
    • Table 7. Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
    • Table 8. Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
    • Table 9. Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 10. Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

  • Table 11. Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 12. Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 13. Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 14. Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 15. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 16. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 17. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 18. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 19. GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 20. Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 21. Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 22. Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 23. Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 24. Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 25. Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

  • Published Data Comparisons

Sources

  • Summary 2. Research Sources

Hanoi Liquor Jsc in Alcoholic Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 3. Hanoi Liquor JSC: Key Facts
  • Competitive Positioning
    • Summary 4. Hanoi Liquor JSC: Competitive Position 2015

Lamdong Foodstuffs Jsc (ladofoods) in Alcoholic Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 5. LamDong Foodstuffs JSC (Ladofoods): Key Facts
  • Competitive Positioning
    • Summary 6. LamDong Foodstuffs JSC (Ladofoods): Competitive Position 2015

Saigon Alcohol Beer & Beverages Corp (sabeco) in Alcoholic Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 7. Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
    • Summary 8. Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
  • Competitive Positioning
    • Summary 9. Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2015

Thang Long Liquor Jsc in Alcoholic Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 10. Thang Long Liquor JSC: Key Facts
  • Competitive Positioning
    • Summary 11. Thang Long Liquor JSC: Competitive Position 2015

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

    • Summary 12. Lager by Price Band 2015

Category Data

  • Table 26. Sales of Beer by Category: Total Volume 2010-2015
  • Table 27. Sales of Beer by Category: Total Value 2010-2015
  • Table 28. Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 29. Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 30. Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 31. Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 32. Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 33. Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 34. GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 35. NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 36. LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 37. Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 38. Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 39. Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 40. Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 41. Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 42. Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 43. Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 44. Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 45. Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Headlines

Trends

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 13. Benchmark Brands 2015

Category Data

  • Table 46. Sales of Spirits by Category: Total Volume 2010-2015
  • Table 47. Sales of Spirits by Category: Total Value 2010-2015
  • Table 48. Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 49. Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 50. Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 51. Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 52. Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 53. Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 54. Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 55. Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 56. Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 57. Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 58. Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 59. Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 60. GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 61. NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 62. LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 63. Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 64. Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 65. Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 66. Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 67. Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 68. Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 69. Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 70. Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 71. Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 72. Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 73. Sales of Wine by Category: Total Volume 2010-2015
  • Table 74. Sales of Wine by Category: Total Value 2010-2015
  • Table 75. Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 76. Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 77. Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 78. Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 79. Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 80. Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 81. Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 82. Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 83. Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 84. Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 85. Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 86. Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 87. Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 88. GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 89. NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 90. LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 91. GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 92. NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 93. LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 94. GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 95. NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 96. LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 97. GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 98. NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 99. LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
  • Table 100. Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 101. Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 102. Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 103. Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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