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市場調査レポート

ベトナムのアルコール飲料市場

Alcoholic Drinks in Vietnam

発行 Euromonitor International 商品コード 225966
出版日 ページ情報 英文 49 Pages
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本日の銀行送金レート: 1USD=111.56円で換算しております。
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ベトナムのアルコール飲料市場 Alcoholic Drinks in Vietnam
出版日: 2018年06月18日 ページ情報: 英文 49 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ベトナムにおけるアルコール飲料市場の売上動向および見通しを製品タイプ(ビール・ワイン・スピリッツなど)別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなども盛り込んでお届けします。

ベトナムのアルコール飲料市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Hanoi Liquor JSC
  • Lamdong Foodstuffs Jsc (ladofoods)
  • Saigon Alcohol Beer & Beverages Corp (Sabeco)
  • Thang Long Liquor JSC

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ビール市場
  • シードル・ペリー市場
  • RTD・プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADVN

Beer remained the dominant category in alcoholic drinks in Vietnam in 2017. Unlike wine and spirits players, beer companies are allowed to launch frequent advertising campaigns and TV ads to maintain and increase their brand awareness. Major players with strong financial budgets typically invest in getting their products as close as possible to consumers, for example by hiring incentivised promotions girls to aggressively introduce and persuade consumers to buy their products.

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Beer Dominates Alcoholic Drinks in Vietnam

Sales of Alcoholic Drinks Increase During Holidays and Gatherings

Despite Losing Share, Local Players Continue To Dominate Alcoholic Drinks

Sales Are Dependent on the Promotional Activities of Retailers and Food Sectors

the Potential for Growth of Alcoholic Drinks in Vietnam Remains Positive

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2012-2017

Taxation and Duty Levies

Import Tax Rate

Special Consumption Tax

Sales Tax

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

    • Summary 1 Key New Product Developments 2017

Market Indicators

  • Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data

  • Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  • Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  • Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  • Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Young Adults Drive Beer Consumption

Local Products Still Enjoy Healthy Growth Especially in Major Cities

Competitive Landscape

Sabeco Remains the Leader

Players Compete Aggressively for Share

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2017

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2012-2017
  • Table 20 Sales of Beer by Category: Total Value 2012-2017
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
  • Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Prospects

Prospects

Headlines

Prospects

Spirits Remains A Small Category

Consumers Better Informed About Authentic Products

Competitive Landscape

Hanoi Liquor Jsc Remains the Leader

Players Face Tough Competition From Smuggled and Counterfeit Products

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2017

Category Data

  • Table 34 Sales of Spirits by Category: Total Volume 2012-2017
  • Table 35 Sales of Spirits by Category: Total Value 2012-2017
  • Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
  • Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
  • Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
  • Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 42 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
  • Table 43 Sales of White Rum by Price Platform: % Total Volume 2012-2017
  • Table 44 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
  • Table 45 Sales of English Gin by Price Platform: % Total Volume 2012-2017
  • Table 46 Sales of Vodka by Price Platform: % Total Volume 2012-2017
  • Table 47 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
  • Table 48 GBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 49 NBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 50 LBN Brand Shares of Spirits: % Total Volume 2014-2017
  • Table 51 Forecast Sales of Spirits by Category: Total Volume 2017-2022
  • Table 52 Forecast Sales of Spirits by Category: Total Value 2017-2022
  • Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Wine Products Face Strong Competition From Beer

Western Culture Helps Push Sales

Competitive Landscape

Thang Long Liquor Jsc Leads Wine

Most Marketing Activities by Leading Players

Category Data

  • Table 55 Sales of Wine by Category: Total Volume 2012-2017
  • Table 56 Sales of Wine by Category: Total Value 2012-2017
  • Table 57 Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 58 Sales of Wine by Category: % Total Value Growth 2012-2017
  • Table 59 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
  • Table 60 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
  • Table 61 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 62 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 63 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 64 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 65 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 66 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 67 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 68 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 69 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
  • Table 70 GBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 71 NBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 72 LBN Brand Shares of Champagne: % Total Volume 2014-2017
  • Table 73 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 74 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 75 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
  • Table 76 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 77 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 78 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
  • Table 79 Forecast Sales of Wine by Category: Total Volume 2017-2022
  • Table 80 Forecast Sales of Wine by Category: Total Value 2017-2022
  • Table 81 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 82 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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