Product Code: ADVN
In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown measures, due to COVID-19. One major factor to take into consideration as the highly effective management of the COVID-19 situation by the Vietnamese government, which gained international praise. As a result, consumer confidence was not severely dented...
Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 Key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What's next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2016-2022
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 2 Research Sources
BEER IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong recovery in 2022, thanks to relaxation of social distancing measures, improving economic outlook and impact of key sporting events
- Rising prices in wake of Ukrainian conflict
- Heineken extends its lead thanks to ongoing investment in new product development, while continuing to forge ahead with its sustainability practices
PROSPECTS AND OPPORTUNITIES
- Continued recovery for the on-trade channel
- Premiumisation trend will support the expansion of premium and mid-priced lagers
- Intensification of competition between two leading players
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2022
CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2017-2022
- Table 19 Sales of Beer by Category: Total Value 2017-2022
- Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 26 Sales of Beer by Craft vs Standard 2017-2022
- Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Recovery of on-trade channel supports growth of wine, amid increasing competition from beer
- Negligible presence for non-alcoholic wine, despite zero-tolerance drink driving laws
- Local players see challenges from smaller, imported brands
PROSPECTS AND OPPORTUNITIES
- Positive performance expected, in line with the recovery of the economy
- Key players will focus on pushing sales during Tet holidays
- Local companies to focus on off-trade channel
CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2017-2022
- Table 35 Sales of Wine by Category: Total Value 2017-2022
- Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 56 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 57 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Spirits record buoyant growth in both off-trade and on-trade channels
- Key players focus on pushing sales during special events
- Soju continues to benefit from influence of Korean culture
PROSPECTS AND OPPORTUNITIES
- Positive outlook for spirits
- Local white spirit will see stronger competition from soju
- Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2022
CATEGORY DATA
- Table 60 Sales of Spirits by Category: Total Volume 2017-2022
- Table 61 Sales of Spirits by Category: Total Value 2017-2022
- Table 62 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 63 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 69 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 71 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 72 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 74 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 75 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 76 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 77 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 78 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Cider/perry records a strong performance, in line with recovery of on-trade channels
- Heineken focuses on marketing activities to strengthen its leading position, while new brands begin to find their niche
- Modern retail outlets remain key to sales
PROSPECTS AND OPPORTUNITIES
- Strong performance expected, in line with the increasing influence of Western lifestyles, but sales of non-alcoholic varieties will remain negligible
- New imported brands could add variety, while local craft breweries will enter the market
- Retail e-commerce is projected to grow in importance
CATEGORY DATA
- Table 81 Sales of Cider/Perry: Total Volume 2017-2022
- Table 82 Sales of Cider/Perry: Total Value 2017-2022
- Table 83 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 84 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 92 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 93 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales remain negligible in Vietnam
- Domestic players test the local waters
PROSPECTS AND OPPORTUNITIES
- Sales will remain negligible outside key urban centres
- Product innovation will stimulate consumer interest