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225966

ベトナムのアルコール飲料市場

Alcoholic Drinks in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 70 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=105.45円
ベトナムのアルコール飲料市場
出版日: 2020年08月31日
発行: Euromonitor International
ページ情報: 英文 70 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 目次
概要

当レポートでは、ベトナムにおけるアルコール飲料市場の売上動向および見通しを製品タイプ(ビール・ワイン・スピリッツなど)別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなども盛り込んでお届けします。

ベトナムのアルコール飲料市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Hanoi Liquor JSC
  • Lamdong Foodstuffs Jsc (ladofoods)
  • Saigon Alcohol Beer & Beverages Corp (Sabeco)
  • Thang Long Liquor JSC

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ビール市場
  • シードル・ペリー市場
  • RTD・プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADVN

COVID-19 is expected to have a significant negative impact on total volume sales of alcoholic drinks in Vietnam in 2020, with a double-digit decline. However, this overall performance hides two very different trends, with the on-trade channel expected to see an enormous volume decline, and the off-trade channel expected to see double-digit growth.

Euromonitor International's‘Alcoholic Drinks in Vietnam report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Euromonitor International

September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Beer drives growth, which hampers growth in spirits

Players in beer dominate, with Sabeco expanding its distribution

A gradual return to growth thanks to a young population

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 5 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Lager is the most popular beer, and is seen as a healthier option than spirits

Increasing premiumisation leads economy lager to lose share

Sabeco extends its lead but Heineken sees stronger growth due to premiumisation

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 2 Lager by Price Band 2019

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2014-2019
  • Table 20 Sales of Beer by Category: Total Value 2014-2019
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth despite the competition from beer

Product launches raise interest, but little promotion is seen

Although a local player leads, most consumers believe imported products are better

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2014-2019
  • Table 35 Sales of Wine by Category: Total Value 2014-2019
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
  • Table 58 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 59 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Local white spirits maintains its dominance but is challenged by beer

Shochu sees the highest growth due to increasing interest in Korean culture

Hanoi Liquor extends its lead with established brands and good distribution

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 3 Benchmark Brands 2019

CATEGORY DATA

  • Table 62 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 63 Sales of Spirits by Category: Total Value 2014-2019
  • Table 64 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 65 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 71 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 73 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 74 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 76 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 77 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 78 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 79 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 80 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

PRE-COVID-19 PERFORMANCE

2020 AND BEYOND

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic growth from a low base due to a sweeter taste profile

Wider distribution in modern grocery retailers contributes to growth

Heineken Vietnam remains dominant due to marketing and a wide product variety

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 83 Sales of Cider/Perry: Total Volume 2016-2019
  • Table 84 Sales of Cider/Perry: Total Value 2016-2019
  • Table 85 Sales of Cider/Perry: % Total Volume Growth 2016-2019
  • Table 86 Sales of Cider/Perry: % Total Value Growth 2016-2019
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2019
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2019
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2019
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2019
  • Table 91 Forecast Sales of Cider/Perry: Total Volume 2019-2024
  • Table 92 Forecast Sales of Cider/Perry: Total Value 2019-2024
  • Table 93 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 94 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
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