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市場調査レポート

ベトナムのアルコール飲料市場

Alcoholic Drinks in Vietnam

発行 Euromonitor International 商品コード 225966
出版日 ページ情報 英文 50 Pages
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ベトナムのアルコール飲料市場 Alcoholic Drinks in Vietnam
出版日: 2019年07月31日 ページ情報: 英文 50 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ベトナムにおけるアルコール飲料市場の売上動向および見通しを製品タイプ(ビール・ワイン・スピリッツなど)別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなども盛り込んでお届けします。

ベトナムのアルコール飲料市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Hanoi Liquor JSC
  • Lamdong Foodstuffs Jsc (ladofoods)
  • Saigon Alcohol Beer & Beverages Corp (Sabeco)
  • Thang Long Liquor JSC

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ビール市場
  • シードル・ペリー市場
  • RTD・プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADVN

Over the review period, beer remained the dominant category within alcoholic drinks. Consumers generally consider beer to be less harmful than other alcoholic drinks due to its lower alcohol content. In addition, the price of beer is more affordable compared with wine and spirits. As such, beer is popular amongst Vietnamese consumers with various incomes. Another advantage of beer is the fact that unlike wine and spirits players, beer companies can launch frequent advertising campaigns and telev...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Beer Remains the Dominant Category

2018 Is A Difficult Year for Alcoholic Drinks

Saigon Alcohol Beer & Beverages Corp (sabeco)

Internet Retailing Gains Popularity in Beer

A Positive Performance Is Expected for Alcoholic Drinks

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Beer Encounters Various Barriers and Difficulties

Stricter Government Policies Are Expected for Beer in the Forecast Period

Beer Still Has Much Potential for Development Despite the Expected Difficulties

Competitive Landscape

Saigon Alcohol Beer & Beverages Corp (sabeco) Strengthens Its Lead

Thai Beverage Acquires Shares in Sabeco

the Competition Becomes Increasingly Intense

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2018

Category Data

  • Table 18 Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Prospects

Prospects

Headlines

Prospects

Cream-based Liqueurs Is on A Strong Declining Trend

Players in Local White Spirits Struggle To Maintain Their Sales

the Struggle To Achieve Growth in Some Categories

Competitive Landscape

Hanoi Liquor Continues To Lead Spirits

Strong Fragmentation in Spirits

International Players Mainly Focus on Pushing Sales in Bars/pubs

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 33 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 34 Sales of Spirits by Category: Total Value 2013-2018
  • Table 35 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 36 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 41 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 42 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 43 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 44 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 45 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 46 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 47 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 48 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 49 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 50 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 51 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Registers A Stable Performance

Limited Marketing and Advertising Activities From Players

Further Stable Growth Is Projected for Wine in the Forecast Period

Competitive Landscape

Thang Long Liquor Maintains Its Lead

Wine Is Fragmented, With the Presence of Many Small Brands

Rising Demand for Good-quality But Reasonably Priced Brands

Category Data

  • Table 54 Sales of Wine by Category: Total Volume 2013-2018
  • Table 55 Sales of Wine by Category: Total Value 2013-2018
  • Table 56 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 57 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 58 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 59 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 60 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 61 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 62 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 63 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 64 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 65 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 66 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 67 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 68 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 69 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 70 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 71 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 72 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 73 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 74 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 75 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 76 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 77 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 78 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 79 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 80 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 81 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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