表紙
市場調査レポート

RTDティーは他地域の市場にも普及しうるか

Will RTD Tea be Able to Broaden its Geographic Appeal?

発行 Euromonitor International 商品コード 224954
出版日 ページ情報 英文 44 Pages
即納可能
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
Back to Top
RTDティーは他地域の市場にも普及しうるか Will RTD Tea be Able to Broaden its Geographic Appeal?
出版日: 2011年12月20日 ページ情報: 英文 44 Pages
概要

当レポートでは、世界のRTD(Ready to Drink)ティー市場の最新動向と今後の拡張可能性について分析し、ソフトドリンク市場全体の動向、現在までのRTDティーの世界各地域における普及状況(市場シェア)、主要市場のケーススタディ、今後の可能性などを調査・考察して、その結果を概略以下の構成でお届けします。

イントロダクション

世界の飲料市場

RTDティーの地域別市場動向

各市場のケーススタディ

  • 中国のケーススタディ
  • ベトナムのケーススタディ
  • インドのケーススタディ
  • 先進国市場の付加価値製品:ケーススタディ

RTDティーの将来

  • 分析上の定義
目次
Product Code: SDRTDTEA

Although RTD tea is a relatively small category in soft drinks, it is experiencing the most rapid RTD volume growth of any soft drink category, and is projected to continue to do so in the future. It is moving from a niche category to the mainstream. This report will answer whether or not the world is acquiring a taste for RTD tea and how to accelerate growth in both developing and developed markets.

Euromonitor International's Will RTD Tea be Able to Broaden its Geographic Appeal? global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Global Beverage Markets
  • Main Geographies for RTD Tea
  • Market Case Studies
  • China Case Study
  • Vietnam Case Study
  • India Case Study
  • Developed Market Value Added Case Study
  • The Future for RTD Tea
  • Report Definitions
Back to Top