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消費者向けフードサービスにおける新製品開発:トラフィックの最大化とアピールの強化

Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

発行 Euromonitor International 商品コード 224921
出版日 ページ情報 英文 49 Pages
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価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
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消費者向けフードサービスにおける新製品開発:トラフィックの最大化とアピールの強化 Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal
出版日: 2011年11月18日 ページ情報: 英文 49 Pages
概要

当レポートでは、全世界の消費者向けフードサービス市場の最新動向について分析し、消費者への新たなアピール戦略(モバイル/インターネット対策など)や、製品/サービスの方向性(利益率の高い商品、健康志向など)を調査・考察して、その結果を概略以下の構成でお届けします。

イントロダクション

技術

消費者への新たな経験の提供

スナック・デザート・飲料

健康とウェルネス

フレーバーの傾向

将来展望

目次
Product Code: CFSNEWPRODUCTSREPORT

In 2010, new product innovation in consumer foodservice centred around broadening consumer appeal and driving traffic across all dayparts. These two goals were pursued through improvements in both in-store and out-of-store technology; upgrades to the consumer dining experience through outlet redesign and improved menus; improved profitability and traffic flow through high-margin snacks, desserts and beverages; new health and wellness-based brand positioning and bold, international flavours.

Euromonitor International's Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Technology
  • Upgrading the Experience
  • Snacks, Desserts and Beverages
  • Health and Wellness
  • Flavour Trends
  • Future Prospects
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