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市場調査レポート

ブラジルのソフトドリンク市場

Soft Drinks in Brazil

発行 Euromonitor International 商品コード 223472
出版日 ページ情報 英文 82 Pages
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ブラジルのソフトドリンク市場 Soft Drinks in Brazil
出版日: 2019年03月07日 ページ情報: 英文 82 Pages
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概要

当レポートでは、ブラジルのソフトドリンク市場について調査分析し、市場全体の動向と発展、各種データに加え、セクター別の市場動向、競合情勢、見通しなどを提供し、ブラジルの主要企業プロファイルも含めてお届けいたします。

ブラジルのソフトドリンク市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場データ
  • 付録
  • 定義
  • 情報ソース

ブラジルの企業プロファイル

  • Brasil Kirin Industria De Bebidas SA
  • Cia Brasileira de Bebidas
  • Incrivel Comercio De Bebidas E Alimentos Ltda
  • Wow Industria e Comercio Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ブラジルのボトルウォーター市場
  • ブラジルの炭酸飲料市場
  • ブラジルのジュース市場
  • ブラジルのRTDコーヒー市場
  • ブラジルのRTDティー市場
  • ブラジルの栄養ドリンク市場
  • ブラジルのスポーツドリンク市場
目次
Product Code: SDBR

Although the soft drinks industry was optimistic about a recovery in volume sales in 2018, such a recovery did not occur, at least for major categories like carbonates. This was mainly because FIFA World Cup sales were not as positive as forecast, and there was an unexpected disruption in industry production and distribution with the lorry drivers' strike in May of 2018. This led to stopped production lines, lack of raw materials and the unavailability of many brands and products in retail chann...

Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Soft Drinks' Sales Recovery Postponed by at Least A Year

Off-trade Sales Resume Growth Faster Than the On-trade

Small and Regional Players Increasingly Dictate Pace of Innovation

New Product Launches Almost Every Month

Soft Drinks Recovery Does Not Depend Exclusively on Macroeconomic Scenario

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
  • Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Appendix

Fountain Sales in Brazil

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Still Bottled Water Continues To Drive Category Growth

Bulk Water Sales Forecast To Decline

Carbonated Bottled Water Grows by Replacing Carbonates

Competitive Landscape

Coca-Cola Diversifies Its Bottled Water Portfolio in Brazil

Grupo Edson De Queiroz Acquires Nestle Brasil Waters Brands

Differentiation Still Depends Significantly on Packaging Innovation

Category Data

  • Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  • Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  • Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Headlines

Prospects

Industry Responds To Health Concerns Regarding Carbonates

Tax Policies Uncertainty May Affect Company's Production Plants

Lorry Drivers' Strike Delays Recovery

Competitive Landscape

Coca-Cola Innovates With New Flavours

Pepsi Re-invents Its Communication Strategy and Goes To TV

"healthy" Carbonates in Modern Retailing

Category Data

  • Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
  • Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
  • Table 52 Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 53 Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
  • Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
  • Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
  • Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Headlines

Prospects

Concentrates Sales Not Expected To Recover in the Forecast Period

Competition Increases From Juices, Health Supplements and Fresh Fruit

Competitive Landscape

Mondelez Brasil Remains the Category Leader, With Tang

Coca-Cola Launches Liquid Concentrate in 2018

Small and Regional Players Have Lost Share

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
  • Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 71 Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
  • Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
  • Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
  • Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
  • Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
  • Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
  • Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
  • Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
  • Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
  • Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
  • Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
  • Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Headlines

Prospects

Juice Shows Signs of Recovery

Nectars To Remain Flat Over the Forecast Period

100% Juice Gains A Solid Position in Brazil

Competitive Landscape

Sucos Del Valle Brasil Reinforces Portfolio With Coconut Water

Small and Regional Players Gain Share As Consumers Shift From Mass Brands

As Competition Increases, New Flavours Are Being Explored

Category Data

  • Table 87 Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 88 Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
  • Table 90 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
  • Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
  • Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
  • Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
  • Table 94 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
  • Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
  • Table 96 NBO Company Shares of Off-trade Juice: % Value 2014-2018
  • Table 97 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
  • Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 99 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Headlines

Prospects

Rtd Coffee Faces Significant Challenges To Resume Pre-crisis Performance

Lack of A Clear Market Positioning Results in Fierce Competition From Other Categories

Competitive Landscape

3 Coracoes Remains the Absolute Market Leader

Nescafe Smoovlatte Struggles To Gain Share

Cold Brew Coffee Might Be An Opportunity for Category Reinvention

Category Data

  • Table 102 Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 103 Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
  • Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
  • Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
  • Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Headlines

Prospects

Rtd Tea Continues To Grow, Despite Challenging Economic Scenario

the Major Challenge Is To Define A Target Consumption Occasion

Competitive Landscape

Leao Junior Continues To Rank First in Volume Terms

Wow Industria E Comercio Ltda Remains in Second, But Is Losing Share

Kombucha: An Opportunity for Craft Production in Rtd Tea

Category Data

  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

Energy Drinks Struggle To Recover in Volume Sales

On-trade Underperforms Off-trade Sales

Increasing Competition for Functional Claims

Competitive Landscape

Red Bull Consolidates Its Leading Position

Coca-Cola Changes Strategy and Competes With Energy Drinks Via A Carbonate

Category Data

  • Table 127 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 128 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Headlines

Prospects

Sports Drinks Struggle To Regain Consumer Interest After the Economic Crisis

Almost Like A Medicine: the Challenge To Expand Consumption Occasions

Craft Sports Drinks: Can This Be the Category Solution?

Competitive Landscape

Cia Brasileira De Bebidas Continues To Consolidate Its Leading Position

Coca-Cola Maintains Second Position and Pursues Innovation

Small Players Quitting the Sports Drinks Category

Category Data

  • Table 139 Off-trade Sales of Sports Drinks: Volume 2013-2018
  • Table 140 Off-trade Sales of Sports Drinks: Value 2013-2018
  • Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
  • Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
  • Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
  • Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
  • Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Prospects

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