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市場調査レポート

ブラジルのアルコール飲料市場

Alcoholic Drinks in Brazil

発行 Euromonitor International 商品コード 223471
出版日 ページ情報 英文 83 Pages
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ブラジルのアルコール飲料市場 Alcoholic Drinks in Brazil
出版日: 2016年06月17日 ページ情報: 英文 83 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルのアルコール飲料市場について調査分析し、市場全体の動向と発展、税制、営業環境、各種データなどに加え、セクター別の市場動向、競合情勢、見通しなどを提供し、ブラジルの主要企業プロファイルも含めてお届けいたします。

ブラジルのアルコール飲料市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制と課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報ソース

ブラジルの企業プロファイル

  • Cervejaria Petropolis SA
  • Cia Brasileira De Bebidas
  • Cia Muller De Bebidas
  • Vinhos Salton SA Industria E Comercio

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ブラジルのビール市場
  • ブラジルのシードル/ペリー市場
  • ブラジルのRTD/プレミックスアルコール飲料市場
  • ブラジルのスピリッツ市場
  • ブラジルのワイン市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: ADBR

If seasonal factors - such as the late Carnival season and the FIFA World Cup - benefited the market of alcoholic drinks in 2014, the opposite happened in 2015. The market registered a decline in total volume terms, driven by an unfavourable economic situation, reduced available income for the majority of Brazilian consumers and an early Carnival season. Consumers are not only migrating to cheaper brands, in many categories, but also reducing their purchasing frequency for many product types.

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Unfavourable Economic Situation Negatively Affects Sales of Alcoholic Drinks
  • Drink Less, Drink Better: Premium Beer Brands Continue To Perform Well
  • A Diversified Portfolio Is the Main Strategy for Maintaining Sales
  • the Offering of Discounts and Promotions Drives the Performance of Distinct Distribution Channels
  • Future Performance Will Be Hindered by A Slower On-trade Recovery

Key Trends and Developments

  • the Polarisation of the Vodka Category: Differentiation Is Key in the Forecast Period
  • New Distribution Channels for Craft Beers Emerge in Brazil: Barber Shops
  • Craft Beer As A Gift; Growlers As the Wrapping
  • Key New Product Launches

Market Background

  • Legislation
    • Table 1. Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

  • Summary 1. Taxation and Duty Levies on Alcoholic Drinks 2015
    • Table 2. Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    • Table 3. Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    • Table 4. Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    • Table 5. Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
    • Table 6. Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers
    • Table 7. Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
    • Table 8. Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 9. Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

  • Table 10. Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 11. Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 12. Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 13. Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 14. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 15. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 16. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 17. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 18. GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 19. Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 20. Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 21. Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 22. Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 23. Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 24. Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

Sources

  • Summary 2. Research Sources

Brasil Kirin Participacoes E Representacoes SA in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 3. Brasil Kirin Participacoes E Representacoes SA: Key Facts
    • Summary 4. Brasil Kirin Participacoes E Representacoes SA: Operational Indicators
  • Competitive Positioning
    • Summary 5. Brasil Kirin Participacoes E Representacoes SA: Competitive Position 2015

Cervejaria Petropolis SA in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 6. Cervejaria Petropolis SA: Key Facts
  • Competitive Positioning
    • Summary 7. Cervejaria Petropolis SA: Competitive Position 2015

Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 8. Cia Brasileira De Bebidas: Key Facts
    • Summary 9. Cia Brasileira De Bebidas: Operational Indicators
  • Competitive Positioning
    • Summary 10. Cia Brasileira De Bebidas: Competitive Position 2015

Crs Brands Industria & Comercio Ltda in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 11. CRS Brands Industria & Comercio Ltda: Key Facts
  • Competitive Positioning
    • Summary 12. CRS Brands Industria & Comercio Ltda: Competitive Position 2015

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

    • Summary 13. Lager by Price Band 2015
  • Table 25. Number of Breweries 2010-2015

Category Data

  • Table 26. Sales of Beer by Category: Total Volume 2010-2015
  • Table 27. Sales of Beer by Category: Total Value 2010-2015
  • Table 28. Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 29. Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 30. Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 31. Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 32. Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 33. Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 34. GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 35. NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 36. LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 37. Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 38. Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 39. Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 40. Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 41. Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 42. Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 43. Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 44. Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 45. Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 46. Sales of Cider/Perry: Total Volume 2010-2015
  • Table 47. Sales of Cider/Perry: Total Value 2010-2015
  • Table 48. Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 49. Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 50. Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 51. Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 52. Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 53. Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 54. GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 55. NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 56. LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 57. Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 58. Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 59. Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 60. Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 61. Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62. Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  • Table 63. Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  • Table 64. Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  • Table 65. Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  • Table 66. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  • Table 67. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  • Table 68. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 69. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 70. GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 71. NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 72. LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  • Table 73. Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  • Table 74. Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  • Table 75. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  • Table 76. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 14. Benchmark Brands 2015

Category Data

  • Table 77. Sales of Spirits by Category: Total Volume 2010-2015
  • Table 78. Sales of Spirits by Category: Total Value 2010-2015
  • Table 79. Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 80. Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 81. Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 82. Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 83. Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 84. Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 85. Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 86. Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 87. Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 88. Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 89. Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 90. Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 91. GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 92. NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 93. LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 94. Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 95. Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 96. Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 97. Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 98. Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 99. Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 100. Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 101. Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 102. Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 103. Sales of Wine by Category: Total Volume 2010-2015
  • Table 104. Sales of Wine by Category: Total Value 2010-2015
  • Table 105. Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 106. Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 107. Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 108. Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 109. Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 110. Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 111. Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 113. Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 114. Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 115. Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 116. Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 117. Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 118. GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 119. NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 120. NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 121. GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 122. NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 123. LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 124. GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 125. NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 126. LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
  • Table 127. GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 128. NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 129. LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
  • Table 130. Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 131. Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 132. Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 133. Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 134. Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 135. Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 136. Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 137. Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 138. Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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