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市場調査レポート

ブラジルのアルコール飲料市場

Alcoholic Drinks in Brazil

発行 Euromonitor International 商品コード 223471
出版日 ページ情報 英文 85 Pages
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ブラジルのアルコール飲料市場 Alcoholic Drinks in Brazil
出版日: 2017年05月24日 ページ情報: 英文 85 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルのアルコール飲料市場について調査分析し、市場全体の動向と発展、税制、営業環境、各種データなどに加え、セクター別の市場動向、競合情勢、見通しなどを提供し、ブラジルの主要企業プロファイルも含めてお届けいたします。

ブラジルのアルコール飲料市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制と課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報ソース

ブラジルの企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ブラジルのビール市場
  • ブラジルのシードル/ペリー市場
  • ブラジルのRTD/プレミックスアルコール飲料市場
  • ブラジルのスピリッツ市場
  • ブラジルのワイン市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: ADBR

Total volume sales of alcoholic drinks continued to decline in Brazil in both the on-trade and off-trade channels in 2016. Consumers had less available income; therefore were forced to make more rational decisions on what to purchase, taking into consideration their budget and the necessity of each product. For this reason, consumption frequency reduced considerably in almost all categories, and also a downgrade to cheaper brands was seen by manufacturers.

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Economic Crisis and More Rationality in Purchasing Decisions Affect Sales of Alcoholic Drinks

Rtds/high-strength Premixes Posts the Most Dynamic Performance and Consolidates

Investing in A Diverse Portfolio of Brands Continues To Be the Most Secure Strategy for the Coming Years

Atacarejos Emerges and Consolidates As An Important Distribution Channel for Alcoholic Drinks

Volume Sales Are Expected To Recover From 2018 Onwards, As the Economic Situation Begins To Change

Key Trends and Developments

Beer Brands Significantly Change Their Communication Campaigns in Order To Reach Increasingly Aware Young Adults

Traditional Brazilian Cash and Carry, Atacarejos, Consolidates As A Key Retail Distribution Channel

Off-trade Sales Should Recover Faster Than On-trade: Consumption at Home Is Increasingly Strong

Key New Product Launches: Rtds/high-strength Premixes Remains Resilient To the Economic Crisis

    • Summary 1 Key New Product Developments 2016/2017

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2011-2016

Taxation and Duty Levies

    • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2016
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

  • Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

  • Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  • Table 8 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  • Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  • Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  • Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  • Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Published Data Comparisons

Sources

    • Summary 3 Research Sources

Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 4 Cia Brasileira de Bebidas: Key Facts
    • Summary 5 Cia Brasileira de Bebidas: Operational Indicators
  • Competitive Positioning
    • Summary 6 Cia Brasileira de Bebidas: Competitive Position 2016

Crs Brands Industria & Comercio Ltda in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 7 CRS Brands Industria & Comercio Ltda: Key Facts
  • Competitive Positioning
    • Summary 8 CRS Brands Industria & Comercio Ltda: Competitive Position 2016

Diageo Brasil Ltda in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 9 Diageo Brasil Ltda: Key Facts
  • Competitive Positioning
    • Summary 10 Diageo Brasil Ltda: Competitive Position 2016

Heineken Do Brasil Comercial Ltda in Alcoholic Drinks (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 11 Heineken do Brasil Comercial Ltda: Key Facts
  • Competitive Positioning
    • Summary 12 Heineken do Brasil Comercial Ltda: Competitive Position 2016

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

    • Summary 13 Lager by Price Band 2016
  • Table 22 Number of Breweries 2011-2016

Category Data

  • Table 23 Sales of Beer by Category: Total Volume 2011-2016
  • Table 24 Sales of Beer by Category: Total Value 2011-2016
  • Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
  • Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
  • Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  • Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  • Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
  • Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
  • Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
  • Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
  • Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
  • Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
  • Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
  • Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
  • Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 43 Sales of Cider/Perry: Total Volume 2011-2016
  • Table 44 Sales of Cider/Perry: Total Value 2011-2016
  • Table 45 Sales of Cider/Perry: % Total Volume Growth 2011-2016
  • Table 46 Sales of Cider/Perry: % Total Value Growth 2011-2016
  • Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
  • Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
  • Table 55 Forecast Sales of Cider/Perry: Total Volume 2016-2021
  • Table 56 Forecast Sales of Cider/Perry: Total Value 2016-2021
  • Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
  • Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
  • Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
  • Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
  • Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
  • Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
  • Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 67 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 68 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 69 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
  • Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 14 Benchmark Brands 2016

Category Data

  • Table 74 Sales of Spirits by Category: Total Volume 2011-2016
  • Table 75 Sales of Spirits by Category: Total Value 2011-2016
  • Table 76 Sales of Spirits by Category: % Total Volume Growth 2011-2016
  • Table 77 Sales of Spirits by Category: % Total Value Growth 2011-2016
  • Table 78 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
  • Table 79 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
  • Table 80 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 81 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 82 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
  • Table 83 Sales of White Rum by Price Platform: % Total Volume 2011-2016
  • Table 84 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
  • Table 85 Sales of English Gin by Price Platform: % Total Volume 2011-2016
  • Table 86 Sales of Vodka by Price Platform: % Total Volume 2011-2016
  • Table 87 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
  • Table 88 GBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 89 NBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 90 LBN Brand Shares of Spirits: % Total Volume 2013-2016
  • Table 91 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
  • Table 92 Production, Imports and Exports of Rum: Total Volume 2010-2015
  • Table 93 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
  • Table 94 Production, Imports and Exports of Gin: Total Volume 2010-2015
  • Table 95 Production, Imports and Exports of Vodka: Total Volume 2010-2015
  • Table 96 Forecast Sales of Spirits by Category: Total Volume 2016-2021
  • Table 97 Forecast Sales of Spirits by Category: Total Value 2016-2021
  • Table 98 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 99 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 100 Sales of Wine by Category: Total Volume 2011-2016
  • Table 101 Sales of Wine by Category: Total Value 2011-2016
  • Table 102 Sales of Wine by Category: % Total Volume Growth 2011-2016
  • Table 103 Sales of Wine by Category: % Total Value Growth 2011-2016
  • Table 104 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
  • Table 105 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
  • Table 106 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 107 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 108 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 109 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 110 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 111 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 112 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 113 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 114 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 115 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 116 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 117 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
  • Table 118 GBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 119 NBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 120 LBN Brand Shares of Champagne: % Total Volume 2013-2016
  • Table 121 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 122 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 123 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
  • Table 124 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
  • Table 125 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
  • Table 126 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
  • Table 127 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 128 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 129 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
  • Table 130 Production, Imports and Exports of Wine: Total Volume 2010-2015
  • Table 131 Imports of Wine by Country of Origin: Total Volume 2010-2015
  • Table 132 Imports of Wine by Country of Origin: Total Value 2010-2015
  • Table 133 Exports of Wine by Country of Destination: Total Volume 2010-2015
  • Table 134 Exports of Wine by Country of Destination: Total Value 2010-2015
  • Table 135 Forecast Sales of Wine by Category: Total Volume 2016-2021
  • Table 136 Forecast Sales of Wine by Category: Total Value 2016-2021
  • Table 137 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 138 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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