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タイの健康食品・健康飲料市場

Health and Wellness in Thailand

発行 Euromonitor International 商品コード 221984
出版日 ページ情報 英文 82 Pages
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タイの健康食品・健康飲料市場 Health and Wellness in Thailand
出版日: 2019年04月05日 ページ情報: 英文 82 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、タイの健康食品市場について製品カテゴリー別に調査分析し、タイの健康食品産業の概要、背景となる社会・経済・市場環境、製品カテゴリー別の売上実績・予測、主要企業およびブランドの市場シェア実績、主要企業のプロファイル、カテゴリー別の詳細分析などをまとめています。

産業概要

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場データ
  • 法規制
  • 情報源

主要企業プロファイル

  • Green Spot (Thailand) Co Ltd
  • Osotspa Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • タイのBFY(Better for You)飲料市場
  • タイのBFY(Better for You)加工食品市場
  • タイの食物不耐性対応製品市場
  • タイの機能強化/機能性飲料市場
  • タイの機能強化/機能性加工食品市場
  • タイの自然健康飲料市場
  • タイの自然健康加工食品市場
  • タイのオーガニック飲料市場
  • タイのオーガニック加工食品市場
目次
Product Code: HWFBTH

Health and wellness recorded further growth in 2018. As lifestyles become increasingly hectic, demand has risen for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also encouraged more consumers to explore health and wellness products, which are generally more expensive than their standard counterparts. More launches have also been seen in health and wellness as manufacturers are looking for ways to meet ever-changing consu...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Ongoing Growth for Health and Wellness in 2018

Online Connectivity and Marketing Campaigns Raise Awareness of Nutrition

Value Shares of Domestic and International Players Are Comparable

Modern Grocery Retailers Remain and Important Channel for Health and Wellness

Health and Wellness Set To Experience Further Growth

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2013-2018
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
  • Table 3 Sales of Health and Wellness by Category: Value 2013-2018
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
  • Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Sugar Tax Provides Growth Opportunities for Bfy Reduced Sugar Beverages

Stagnant Performance of Bfy Reduced Caffeine Beverages

Marginal Increase in Average Unit Price

Competitive Landscape

Nestle (thai) Maintains Its Lead in Bfy Beverages

International Giants Jostle for Leadership in Reduced Sugar Carbonates

International Players Characterise Bfy Beverages

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2013-2018
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
  • Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Positioning Is Key To Category Growth

"smart Snacking" Drives Better for You Packaged Food in Both Reduced Fat and Reduced Sugar Snacks

Reduced Fat Dairy Remains A Stalwart in Bfy Packaged Food

Competitive Landscape

Dairy Manufacturers Continue To Lead Better for You Packaged Food

Niche Brands Play A Larger Role in Better for You Products

Major Snack Brands Are Putting An Effort Into Promoting Good Health

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Manufacturers Emphasise Key Features Such As Energy Boosting To Attract Consumers

Ff Rtd Coffee Is the Fastest-growing Category

the Average Unit Price Increases Slightly in 2018

Competitive Landscape

Osotspa Comes Under Pressure But Retains Category Lead

Mixed Fortunes for Carabao Tawandang and Tc Pharmacuetical

Domestic Players Remain Prominent in Ff Beverages

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
  • Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
  • Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
  • Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
  • Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
  • Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
  • Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
  • Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Demand for High Protein Products

Ff Baby Food Witnesses Continuous Innovations To Include the Latest Nutrients

Fortified/functional Dairy Products Enjoy Significant Expansion

Competitive Landscape

Aggressive Marketing Campaigns From S-26 and Dumex

Cp-meiji Continues To Build on Its Success Through Product Innovation

Niche Brands Serve the Health and Wellness Trend With High Protein Drinks

Category Data

  • Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
  • Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
  • Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
  • Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
  • Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
  • Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
  • Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
  • Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
  • Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
  • Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
  • Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
  • Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
  • Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
  • Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Free From Dairy To Be the Main Driver

More Consumers Opt for Plant-based Diets

Movement Within Free From Dairy Milk Alternatives As Consumer Tastes Become More Adventurous

Competitive Landscape

Industry Leaders Increasingly Adopt Social Media and the Internet To Market Free From Dairy Products

Increasing Transparency Around Product Ingredients

Packaged Tofu Brands Expand Their Assortment and Market Presence

Category Data

  • Table 56 Sales of Free From by Category: Value 2013-2018
  • Table 57 Sales of Free From by Category: % Value Growth 2013-2018
  • Table 58 NBO Company Shares of Free From: % Value 2014-2018
  • Table 59 LBN Brand Shares of Free From: % Value 2015-2018
  • Table 60 Distribution of Free From by Format: % Value 2013-2018
  • Table 61 Forecast Sales of Free From by Category: Value 2018-2023
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Headlines

Prospects

Marginal Retail Value Growth for Nh Beverages in 2018

Consumers Are Familiar With the Benefits of Nh Beverages

Nh Still Natural Mineral Bottled Water Achieves the Fastest Growth

Competitive Landscape

Oishi Group Is the Leading Player

Intense Competition Leads To Further New Product Developments

Domestic Players Characterise Nh Beverages

Category Data

  • Table 63 Sales of NH Beverages by Category: Value 2013-2018
  • Table 64 Sales of NH Beverages by Category: % Value Growth 2013-2018
  • Table 65 NBO Company Shares of NH Beverages: % Value 2014-2018
  • Table 66 LBN Brand Shares of NH Beverages: % Value 2015-2018
  • Table 67 Distribution of NH Beverages by Format: % Value 2013-2018
  • Table 68 Forecast Sales of NH Beverages by Category: Value 2018-2023
  • Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

High Fibre and Whole Grain Products Are Gaining Popularity

Smart Consumption Drives Demand for Fruit Snacks

Superfoods Make Their Way Into New Product Developments

Competitive Landscape

Domestic Brands Capture Demand for High Fibre and Superfood

Small Niche Brands Are Thriving Thanks To Their Locally-grown Ingredients and Clean Labels

More Health Food Shops Are Seen To Promote Nh Packaged Food Brands

Category Data

  • Table 70 Sales of NH Packaged Food by Category: Value 2013-2018
  • Table 71 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
  • Table 72 NBO Company Shares of NH Packaged Food: % Value 2014-2018
  • Table 73 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
  • Table 74 Distribution of NH Packaged Food by Format: % Value 2013-2018
  • Table 75 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
  • Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Organic Beverages Witnesses Healthy Growth

Organic Beverages Target High Socioeconomic Groups

Organic Fresh Coffee Is the Fastest-growing Organic Beverage

Competitive Landscape

Green Net Coop Is the Top Player

Local Players Lead in This Highly Fragmented Category

Competitive Organic Beverages Landscape Remains Fragmented

Category Data

  • Table 77 Sales of Organic Beverages by Category: Value 2013-2018
  • Table 78 Sales of Organic Beverages by Category: % Value Growth 2013-2018
  • Table 79 NBO Company Shares of Organic Beverages: % Value 2014-2018
  • Table 80 LBN Brand Shares of Organic Beverages: % Value 2015-2018
  • Table 81 Distribution of Organic Beverages by Format: % Value 2013-2018
  • Table 82 Forecast Sales of Organic Beverages by Category: Value 2018-2023
  • Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy Growth Potential of Organic Products

Parents Increasingly Seek Organic Baby Food

Consumer Price-sensitivity Remains A Major Obstacle for Growth of Organic Products

Competitive Landscape

Both Major and Niche Brands Compete for Share

Health Food Shops and Online Retailing Introduce More Independent Niche Brands

My Choice Provides Affordable Organic Products

Category Data

  • Table 84 Sales of Organic Packaged Food by Category: Value 2013-2018
  • Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2013-2018
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
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