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市場調査レポート

タイのエアケア市場

Air Care in Thailand

発行 Euromonitor International 商品コード 218411
出版日 ページ情報 英文
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タイのエアケア市場 Air Care in Thailand
出版日: 2020年02月06日 ページ情報: 英文
概要

タイの消費者は芳香剤を使用して住宅空間を良い香りで満たすことを好みます。芳香剤には様々なタイプがありますが、ゲル芳香剤は最も人気がある形態のひとつです。近年、化学品の使用に対する懸念が高まっているため、タイの消費者、特に若年者と高齢者は呼吸器系に有害であると考えられているスプレー/エアロゾル式製品の購入に対し否定的です。

当レポートでは、タイのエアケア市場を調査し、市場の概要、カテゴリー別の市場動向、市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、競合情勢、主要企業の動向などをまとめています。

調査対象:キャンドル芳香剤、自動車用芳香剤、電気式芳香剤、ゲル芳香剤、リキッド式芳香剤、スプレー/エアロゾル式芳香剤、その他

目次

見出し

見通し

ゲル芳香剤の改善が消費者の関心を引く

電気式芳香剤は高価で余計なものとして認知される

競合情勢

Gladeは製品品質に優れるため多くのカテゴリーで成功する

Ambi-purは自動車用芳香剤の販売キャンペーンを強化する

カテゴリデータ

エグゼクティブサマリー

独身世帯および一人っ子の核家族が更なる需要をもたらす

良い香りを求める気持ちがメーカーの香り付き製品の発売を促す

上位企業は主導的地位の統合を続ける

有害な化学物質の影響に対する大きな懸念が購買傾向に変化をもたらす

製品革新によってホームケア市場は前向きな成長を維持

市場指標

市場データ

出典

目次
Product Code: HCPTHaf

In addition to refreshing living spaces, a growing number of consumers in Thailand are also looking for additional functionality from air care products, such as the capacity to kill bacteria and eliminate particularly tough to tackle odours and musty smells. In terms of product types, gel air fresheners are particularly popular. Recently, growing concerns over chemical products have discouraged some Thai consumers from using spray/aerosol air care products, which are considered to be harmful to...

Euromonitor International's Air Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Headlines

Prospects

New Innovative Multifunctional Gel Air Fresheners Attracting Consumers

High Prices Continue To Limit Demand Within Electric Air Fresheners

Spray/aerosol and Car Air Fresheners Impacted by Rising Health Concerns

Competitive Landscape

Extensive Product Offering and Reputation for Quality Key To Glade's Success

Ambi-pur Boosts Brand Awareness Via Promotion of Car Air Freshener Range

New Innovative Products Help To Attract Consumers

Category Data

  • Table 1 Sales of Air Care by Category: Value 2014-2019
  • Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2019
  • Table 4 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 6 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Executive Summary

Urbanisation and Smaller Family Trends Fuel Demand for Smaller Packaging

Growing Demand for More Natural Scents Fuels New Product Development Activity

Top Players Benefit From Brand Loyalty and Extensive Distribution and Marketing

Rising Environmental Awareness Fuels Shift To Less Toxic Products

Rising Consumer Sophistication and New Innovative Products To Fuel Demand

Market Indicators

  • Table 8 Households 2014-2019

Market Data

  • Table 9 Sales of Home Care by Category: Value 2014-2019
  • Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 11 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format: % Value 2014-2019
  • Table 15 Distribution of Home Care by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources
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