表紙:インドネシアの美容・パーソナルケア用品市場
市場調査レポート
商品コード
1009144

インドネシアの美容・パーソナルケア用品市場

Beauty and Personal Care in Indonesia

出版日: | 発行: Euromonitor International | ページ情報: 英文 124 Pages | 納期: 即日から翌営業日

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インドネシアの美容・パーソナルケア用品市場
出版日: 2022年05月12日
発行: Euromonitor International
ページ情報: 英文 124 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

インドネシアの美容・パーソナルケア用品市場では、新型コロナウイルス感染症(COVID-19)の影響で消費者の衛生観念が高まり、バス・シャワー用品が最も需要を伸ばしました。一方、外出自粛の影響を受け、カラー化粧品、香水、サンケア用品、メンズグルーミング用品などの売上は大幅に減少しました。

当レポートでは、インドネシアの美容・パーソナルケア用品市場について調査し、市場規模の推移と予測、分野別の詳細動向、主な市場促進・抑制要因、市場競争の構造、主要企業・ブランドのプロファイル、今後の市場成長および事業展開の方向性などの情報をまとめています。

対象製品

    ベビー・子供用製品、バス・シャワー用品、カラー化粧品、デオドラント、除毛剤、香水、ヘアケア用品、量販美容・パーソナルケア用品、メンズグルーミング用品、オーラルケア用品、電動歯ブラシ、プレミアム美容・パーソナルケア用品、スキンケア用品、サンケア用品

データ範囲

  • 市場規模(実績値・予測値)
  • 企業シェア
  • ブランドシェア
  • 流通データ

目次

インドネシアの美容・パーソナルケア用品市場

  • エグゼクティブサマリー
    • 新型コロナウイルス感染症(COVID-19)の美容・パーソナルケア用品市場への影響
    • 新型コロナウイルス感染症(COVID-19)の影響分析:インドネシア
    • 企業側の対応
    • 小売市場のシフト
    • 美容・パーソナルケア用品市場に次に何が起こるのか?
  • マーケットデータ
  • マクロ経済環境
  • 業界情勢
  • 免責事項
  • 出典

インドネシアの量販用美容・パーソナルケア用品市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのプレミアム美容・パーソナルケア用品市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのベビー・子供用製品市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのバス・シャワー用品市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのカラー化粧品市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのデオドラント市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアの除毛剤市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアの香水市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのヘアケア市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのメンズグルーミング市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのオーラルケア市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ

インドネシアのスキンケア市場

  • 主な調査結果
  • 2020年の影響
  • 市場回復と機会
  • カテゴリーデータ
目次
Product Code: CTID

The COVID-19 crisis had a varied impact on the performance of the beauty and personal care market in Indonesia. The marked reduction in physical social interaction due to stay at home measures and the shift to working and studying from home undermined demand for products such as colour cosmetics and fragrances. While colour cosmetics saw an upturn in its performance in 2021 with the easing of restrictions for part of the year, it did not reach the levels of growth seen before the pandemic. Meanw...

Euromonitor International's Beauty and Personal Care in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Within online channels, pureplay e-commerce players are home for mass market products
  • Local stores and large formats still key sources for mass market products
  • Unilever retains lead as competition intensifies

PROSPECTS AND OPPORTUNITIES

  • Promotions key to driving mass market sales on online platforms
  • Pandemic boosts demand for mass market products
  • Revival of demand for colour cosmetics

CATEGORY DATA

  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026

PREMIUM BEAUTY AND PERSONAL CARE IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Premium segment faces particular challenges during COVID-19 crisis
  • Different types of e-commerce channels tapping into different kinds of premium beauty and personal care products
  • Premium international brands and large FMCG brands drive omni-channel sales

PROSPECTS AND OPPORTUNITIES

  • Premium beauty and personal care driven by skin care and fragrances
  • E-commerce here to stay
  • Focus on skin health benefits

CATEGORY DATA

  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

BABY AND CHILD-SPECIFIC PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growing interest in natural products
  • Millennial parents driving force behind purchases
  • Brand-loyalty stronger than in adult personal care, with good reputation key

PROSPECTS AND OPPORTUNITIES

  • Pandemic baby boom
  • Baby and child-specific products expected to display healthy growth during forecast period
  • Product innovation to enhance baby's skin care and bath products

CATEGORY DATA

  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
  • Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

BATH AND SHOWER IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Shift from large modern grocery retailing formats to e-commerce channels and local stores
  • Body wash adoption trend growing
  • K-Beauty influences innovation

PROSPECTS AND OPPORTUNITIES

  • Bath and shower set to see healthy growth supported by heightened hygiene levels
  • Bath and shower players should focus on partnerships with pureplay actors
  • Aggressive marketing and rising demand for natural products

CATEGORY DATA

  • Table 32 Sales of Bath and Shower by Category: Value 2016-2021
  • Table 33 Sales of Bath and Shower by Category: % Value Growth 2016-2021
  • Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
  • Table 35 NBO Company Shares of Bath and Shower: % Value 2017-2021
  • Table 36 LBN Brand Shares of Bath and Shower: % Value 2018-2021
  • Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
  • Table 38 Forecast Sales of Bath and Shower by Category: Value 2021-2026
  • Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
  • Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

COLOUR COSMETICS IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 restrictions undermine demand for colour cosmetics
  • Colour cosmetics industry is predicted to gradually recover
  • Developing a distinctive offer is a challenge in crowded category

PROSPECTS AND OPPORTUNITIES

  • Players continuously innovate products and services to score sales
  • Price-sensitivity set to play key role in demand
  • Return of on-the-go demand for colour cosmetics offers strong growth potential

CATEGORY DATA

  • Table 41 Sales of Colour Cosmetics by Category: Value 2016-2021
  • Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
  • Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
  • Table 45 LBN Brand Shares of Eye Make-up: % Value 2018-2021
  • Table 46 LBN Brand Shares of Facial Make-up: % Value 2018-2021
  • Table 47 LBN Brand Shares of Lip Products: % Value 2018-2021
  • Table 48 LBN Brand Shares of Nail Products: % Value 2018-2021
  • Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
  • Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
  • Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

DEODORANTS IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Return to growth with expansion of e-commerce helping to push sales
  • Male population displays more interest in grooming products
  • Unilever stands out, while men's deodorants show market-resilience

PROSPECTS AND OPPORTUNITIES

  • Pureplay e-commerce platforms are key in the online channel
  • Rise in healthy lifestyles supporting rising demand for deodorants utilising natural ingredients
  • Deodorant sprays increase in popularity, particularly amongst price-sensitive male consumers

CATEGORY DATA

  • Table 52 Sales of Deodorants by Category: Value 2016-2021
  • Table 53 Sales of Deodorants by Category: % Value Growth 2016-2021
  • Table 54 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
  • Table 55 NBO Company Shares of Deodorants: % Value 2017-2021
  • Table 56 LBN Brand Shares of Deodorants: % Value 2018-2021
  • Table 57 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
  • Table 58 Forecast Sales of Deodorants by Category: Value 2021-2026
  • Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
  • Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

DEPILATORIES IN INDONESIA

2021 DEVELOPMENTS

FRAGRANCES IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 crisis undermines demand for fragrances
  • Some time needed for the perfume industry to recover to pre-pandemic level
  • Crowded landscape edged by local mass player, Kinocare

PROSPECTS AND OPPORTUNITIES

  • Non-essential status to delay recovery
  • The "self-love" concept can help to dampen the impact of the pandemic
  • Local products gaining prominence in fragrances

CATEGORY DATA

  • Table 61 Sales of Fragrances by Category: Value 2016-2021
  • Table 62 Sales of Fragrances by Category: % Value Growth 2016-2021
  • Table 63 NBO Company Shares of Fragrances: % Value 2017-2021
  • Table 64 LBN Brand Shares of Fragrances: % Value 2018-2021
  • Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
  • Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
  • Table 67 Forecast Sales of Fragrances by Category: Value 2021-2026
  • Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

HAIR CARE IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Local stores and large format outlets remain main contributors to sales, while e-commerce continues to grow
  • Standard shampoo benefits from hygiene focus
  • Pantene heads landscape made increasingly crowded by natural trend and surge in e-commerce

PROSPECTS AND OPPORTUNITIES

  • Promotions a key success factor in e-commerce sales
  • Choosing the right e-commerce players to partner with will benefit brands
  • Males to play greater role in hair care consumption

CATEGORY DATA

  • Table 69 Sales of Hair Care by Category: Value 2016-2021
  • Table 70 Sales of Hair Care by Category: % Value Growth 2016-2021
  • Table 71 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
  • Table 72 NBO Company Shares of Hair Care: % Value 2017-2021
  • Table 73 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
  • Table 74 LBN Brand Shares of Hair Care: % Value 2018-2021
  • Table 75 LBN Brand Shares of Colourants: % Value 2018-2021
  • Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
  • Table 77 LBN Brand Shares of Styling Agents: % Value 2018-2021
  • Table 78 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
  • Table 79 Forecast Sales of Hair Care by Category: Value 2021-2026
  • Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
  • Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

MEN'S GROOMING IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic triggers growth in men's grooming category
  • Korean trend influences men as well as women
  • International players lead, but competition intensifying

PROSPECTS AND OPPORTUNITIES

  • Men's grooming requires basic, simple products
  • Local brands expanding
  • Brands building awareness in the male population

CATEGORY DATA

  • Table 82 Sales of Men's Grooming by Category: Value 2016-2021
  • Table 83 Sales of Men's Grooming by Category: % Value Growth 2016-2021
  • Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
  • Table 85 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
  • Table 86 NBO Company Shares of Men's Grooming: % Value 2017-2021
  • Table 87 LBN Brand Shares of Men's Grooming: % Value 2018-2021
  • Table 88 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
  • Table 89 Forecast Sales of Men's Grooming by Category: Value 2021-2026
  • Table 90 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026

ORAL CARE IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Fasting period triggers high sales for oral care
  • Mouthwash a rising category in oral care
  • Unilever retains lead but continues to lose share

PROSPECTS AND OPPORTUNITIES

  • Mass brands leading oral care
  • Listerine's marketing efforts educate consumers virtually
  • More consumers will see robust oral care as cost-saving endeavour

CATEGORY DATA

  • Table 91 Sales of Oral Care by Category: Value 2016-2021
  • Table 92 Sales of Oral Care by Category: % Value Growth 2016-2021
  • Table 93 Sales of Toothbrushes by Category: Value 2016-2021
  • Table 94 Sales of Toothbrushes by Category: % Value Growth 2016-2021
  • Table 95 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
  • Table 96 NBO Company Shares of Oral Care: % Value 2017-2021
  • Table 97 LBN Brand Shares of Oral Care: % Value 2018-2021
  • Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
  • Table 99 LBN Brand Shares of Toothpaste: % Value 2018-2021
  • Table 100 Forecast Sales of Oral Care by Category: Value 2021-2026
  • Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
  • Table 102 Forecast Sales of Toothbrushes by Category: Value 2021-2026
  • Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

SKIN CARE IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers willing to try out new products
  • Pandemic increases usage of skin care products
  • Unilever stands out, but sees continued share erosion in increasingly fragmented landscape

PROSPECTS AND OPPORTUNITIES

  • Whitening products see strong sales, while men are becoming more interested in skin care
  • Local brands on a roll triggered by social media marketing
  • Products tailored to specific skin problems are popular

CATEGORY DATA

  • Table 104 Sales of Skin Care by Category: Value 2016-2021
  • Table 105 Sales of Skin Care by Category: % Value Growth 2016-2021
  • Table 106 NBO Company Shares of Skin Care: % Value 2017-2021
  • Table 107 LBN Brand Shares of Skin Care: % Value 2018-2021
  • Table 108 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
  • Table 109 LBN Brand Shares of Anti-agers: % Value 2018-2021
  • Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
  • Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
  • Table 112 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
  • Table 113 Forecast Sales of Skin Care by Category: Value 2021-2026
  • Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

SUN CARE IN INDONESIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 crisis dampens performance of sun care
  • Gradual improvement
  • Nivea Sun still rises above the rest

PROSPECTS AND OPPORTUNITIES

  • Mass sun care products still the major contributor
  • Female population driving growth
  • Comfort becomes more important in sun care as competition from skin care grows

CATEGORY DATA

  • Table 115 Sales of Sun Care by Category: Value 2016-2021
  • Table 116 Sales of Sun Care by Category: % Value Growth 2016-2021
  • Table 117 NBO Company Shares of Sun Care: % Value 2017-2021
  • Table 118 LBN Brand Shares of Sun Care: % Value 2018-2021
  • Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
  • Table 120 Forecast Sales of Sun Care by Category: Value 2021-2026
  • Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026