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市場調査レポート

世界のホテル市場: 価値創造の戦略

Hotels and Technology: Taking Stock and Looking Ahead

発行 Euromonitor International 商品コード 216211
出版日 ページ情報 英文 37 Pages
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世界のホテル市場: 価値創造の戦略 Hotels and Technology: Taking Stock and Looking Ahead
出版日: 2015年12月08日 ページ情報: 英文 37 Pages
概要

当レポートでは、世界のホテル産業の動向と見通しについて調査分析し、ホテル産業の業績(売上)の推移と予測、主要企業およびホテルブランドの業績、主要ホテルの取り組み・戦略などをまとめています。

目次

  • イントロダクション
  • 世界及び地域別業績
  • 競合環境
  • ピアトゥピアの台頭
  • 将来の展望

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目次
Product Code: TTHOTELS

Hotel usage of consumer-facing technology is changing, as modern travellers are changing their demands. With increasing competition from online travel agents and peer-to-peer platforms, hotels are forced to innovate continuously. This report analyses the need for hotels to innovate and use technology, and discusses best practices undertaken by hotel chains. Recommendations are provided, as further innovation is needed to keep up with consumer expectations.

Euromonitor International's Hotels and Technology: Taking Stock and Looking Ahead global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • The "Millennial" Effect
  • Bookings Move Online
  • The Evolving Role of Marketing
  • Implementing Innovation in Hotels
  • Future Outlook
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