日本における消費者のライフスタイル

新しいトレンドは、手の届く贅沢品です。オンライン小売は急成長し、ほぼ全人口に受け入れられているソーシャルネットワーキングは、小売に大きな影響を持っています。ハイテク（先端技術）は日常生活の一部です。高齢化が急速に進み、多くの人々が独り暮らしです。健康への意識と健康的な食事は、文化の重要な一部です。

当レポートでは、日本における消費者のライフスタイルについて調査分析し、人口、都市開発、持ち家、世帯プロファイル、労働、所得、消費者・家族の支出、健康、教育、食習慣、飲酒習慣、ショッピング習慣、個人の身だしなみ、衣類、レジャー習慣、貯蓄と投資、メディア、通信、移動、旅行・観光など、消費者の支出に影響を与える要因について検証して、概略以下の構成でお届けいたします。

主要な消費者動向

• オムニチャネルの小売
• 倹約の習慣は無くならない
• ソーシャルネットワーキングがブランドと消費者をつなぐ
• 伝統工芸には強烈な魅力がある
• 複雑な満足度

消費者区分

• 乳幼児
• キッズ（3～8歳）
• トゥイーン（9～12歳）
• ティーン（13～17歳）
• ヤングアダルト（18～29歳）
• ミドルユース（30～45歳）
• 中年層（45～59歳）
• 高齢者（60歳以上）

住宅と世帯

• 持ち家
• 世帯プロファイル
• 維持費

お金と貯蓄

• 支払方法に対する考え方
• 貯蓄
• ローンと不動産担保ローン

食事と飲酒

• 食習慣
• 飲酒習慣

身だしなみとファッション

• 美容の認識
• 女性の身だしなみ
• 男性の身だしなみ
• ファッションの動向

健康とウェルネス

• 健康と幸福に対する考え方
• 肥満
• 喫煙に対する考え方

ショッピング習慣

• 主な家庭用品店
• 高額商品のショッピング
• 個人のショッピング
• オンラインショッピング

レジャーと娯楽

• 在宅
• 外出
• スポーツ、フィットネス
• 休暇
• 祝日、お祝い、贈答

移動

• 自家輸送
• 公共交通機関
• 通勤
• 飛行機旅行

The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated 2019 rise in the consumption tax. although many older, affluent consumers have been less constrained. Tech-savvy consumers continue to embrace online shopping, preferring domestic rather than cross-border shopping sites...

Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Lifestyles in Japan

• Chart 1 Consumer Lifestyles in 2018

Top Five Consumer Trends

Consumers Curb Spending, Increase Savings

Rapidly Increasing Number of Later-lifers and Seniors Changing Consumer Profile

Consumers Continue To Turn To Online Shopping

Consumers Encouraged To Spend To Soften the Impact of Rise in Consumption Tax

Older Consumers Embracing Healthy Foods and Fitness Regimens

Consumer Segmentation

Babies and Infants (0-2 Years)

• Chart 2 Babies and Infants in Focus 2017-2030

Kids (aged 3-7)

• Chart 3 Kids in Focus 2017-2030

Tweens (aged 8-12)

• Chart 4 Tweens in Focus 2017-2030

Teens (13-17)

• Chart 5 Teens in Focus 2017-2030

Young Adults (18-29)

• Chart 6 Young Adults in Focus 2017-2030
• Chart 7 Priorities of Young Adults (Aged 18-29)

Middle Youth (30-44)

• Chart 8 Middle Youth in Focus
• Chart 9 Priorities of Middle Youth (Aged 30-44)

Mid-lifers (45-64)

• Chart 10 Mid-Lifers in Focus
• Chart 11 Priorities and Preferences of Mid-Lifers (Aged 45-59)

Later-lifers (65-79)

• Chart 12 Later-Lifers in Focus
• Chart 13 Priorities and Preferences of Later-Lifers (Aged 60+)

Seniors (80+)

• Chart 14 Seniors in Focus 2017-2030
• Chart 15 Life Expectancy 2017-2030

House and Home

the Home Space

• Chart 16 Home Ownership 2017-2030
• Chart 17 Households by Type 2017
• Chart 18 Households by Urban and Rural 2017-2030
• Chart 19 Age Distribution of Consumers by Dwelling Type 2017

Running Costs

• Chart 20 Household Running Costs 2017-2030
• Chart 21 Housing-related Spending Intentions

Spending and Saving

Attitudes Towards Spending

• Chart 22 Discretionary Item or Service Spending Intentions: 2017-2018

Attitudes Towards Savings

• Chart 23 Disposable Income and Savings 2012-2017
• Chart 24 Saving and Spending Intentions 2017-2018

Shopping

Main Household Shop

• Chart 25 Household Shop by Retailer Type 2017
• Chart 26 Shopping Habits, Attitudes and Influencers

Shopping for Big-ticket Items and Personal Goods

Shopping Online

• Chart 27 Spending on Internet Retailing 2017
• Chart 28 Motivations for Shopping Online vs In-store

Eating and Drinking

Eating Habits

• Chart 29 Consumer Spending on Food by Type: 2017
• Chart 30 Preferences, Preparation, and Consumption of Food
• Chart 31 Total Consumer Spending compared to Spending on Food 2017

Drinking Habits

• Chart 32 Consumer Spending on Drinks by Type 2017
• Chart 33 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
• Chart 34 Frequency of Drink Consumption Outside the Home

Grooming and Appearance

Investing in Yourself: Female Personal Grooming and Hygiene

• Chart 35 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
• Chart 36 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
• Chart 37 Daily Time Spent on Grooming Activities by Women: 2017

Investing in Yourself: Male Personal Grooming and Hygiene

• Chart 38 Daily Time Spent on Grooming Activities by Men: 2017

Style Icons and Celebrity Influences

• Chart 39 Social Media and Celebrity Influences

Healthy and Ethical Living

Attitudes To Health and Wellbeing

• Chart 40 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
• Chart 41 Obese and Overweight Population 2017 and 2020
• Chart 42 Daily Health-Related Activities and Concerns by Age: 2017

Ethical Living

• Chart 43 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

Sport and Fitness

• Chart 44 Frequency of Exercise Activities

Leisure and Recreation

Leisure Time

• Chart 45 Life Stress Concerns
• Chart 46 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
• Chart 47 Frequency of Common Digital Activities on a Computer and a Mobile Phone
• Chart 48 Daily Social Activities on Computer vs. Mobile Phone: 2017
• Chart 49 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030

Vacations

• Chart 50 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
• Chart 51 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-giving