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ブラジルにおけるティッシュおよび衛生用品市場

Tissue and Hygiene in Brazil

発行 Euromonitor International 商品コード 209069
出版日 ページ情報 英文 49 Pages
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ブラジルにおけるティッシュおよび衛生用品市場 Tissue and Hygiene in Brazil
出版日: 2018年03月29日 ページ情報: 英文 49 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルにおけるティッシュおよび衛生用品市場の動向および成長分析を提供しており、サプライサイド分析、需要動向、販売量および売上実績、企業およびブランドの市場シェア、今後5年間の市場予測などをまとめてお届けします。

エグゼクティブサマリー

主な動向および発展

市場指標

市場データ

定義

調査情報ソース

企業プロファイル

  • Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda
  • Mili SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 携帯用ティッシュおよび衛生用品市場
  • 失禁用品
  • 紙おむつ・紙パンツ
  • 生理用品
  • 拭き取り用品
  • 小売用ティッシュ
目次
Product Code: DPPBR

In 2017, Brazil's economy started to recover following GDP declines recorded over the previous two years. A reported 1% increase in Brazilian GDP was linked to low inflation, with this boosting real incomes and allowing lower interest rates.

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Improving Economic Climate Helping Tissue and Hygiene To Recover

Consumers Becoming More Willing To Try New Value-added Products

Competitive Environment Remains More Concentrated in Retail Hygiene Than Retail Tissue

Two Key Distribution Channels Are Gaining Share As A Result of New Consumption Habits

Improving Socio-economic Indicators Will Continue To Support Premiumisation and the Stronger Penetration of More Mature Categories

Market Indicators

  • Table 1 Birth Rates 2012-2017
  • Table 2 Infant Population 2012-2017
  • Table 3 Female Population by Age 2012-2017
  • Table 4 Total Population by Age 2012-2017
  • Table 5 Households 2012-2017
  • Table 6 Forecast Infant Population 2017-2022
  • Table 7 Forecast Female Population by Age 2017-2022
  • Table 8 Forecast Total Population by Age 2017-2022
  • Table 9 Forecast Households 2017-2022

Market Data

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growth of the Foodservice Channel Helps To Maintain Afh Sales

Stronger Growth Expected Over the Forecast Period

Afh Wipers the Best Performing Category

Competitive Landscape

Melhoramentos Papeis Remains by Far the Leading Player in A Crowded Channel

Roll Formats Being Prioritised by the Channel's Leaders

Category Data

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
  • Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
  • Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
  • Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
  • Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
  • Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
  • Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
  • Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Headlines

Prospects

Category Posts A Current Value Decline for the First Time in Many Years

Nappies/diapers/pants Far From Saturation in Brazil

Eco-friendly Messages Not Being Used To Any Great Extent

Competitive Landscape

the Leading Companies Gain Volume Share in 2017

Weaker Brands Lose Shelf Space

Leading Players Increasingly Using Social Media As A Communication Channel

Category Data

  • Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
  • Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
  • Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Headlines

Prospects

Sanitary Protection Slowly Starting To Recover From the Recent Economic Crisis

Average Unit Price Remains Fairly Flat

Concerns About the Side-effects of Oral Contraceptives Set To Support Category Growth

Competitive Landscape

Innovation Primarily Coming From the Three Main Players

Three Leading Multinationals Focus Heavily on Social Media To Promote Their Brands

the Buzz Surrounding Menstrual Cups Cools

Category Data

  • Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  • Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
  • Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  • Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  • Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Headlines

Prospects

Wipes Increasingly Penetrating Brazilian Households

Consumers More Likely To Opt for Baby Wipes Under the Same Brand As Their Preferred Nappies and Diapers

Innovation Being Seen at Some Level in All Categories

Competitive Landscape

Kimberly-Clark and Johnson & Johnson Remain the Clear Category Leaders

Innovation Being Driven Mainly by Johnson & Johnson and Procter & Gamble

Facial Cleansing Wipes A Promising Category for Manufacturers

Category Data

  • Table 43 Retail Sales of Wipes by Category: Value 2012-2017
  • Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
  • Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
  • Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
  • Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Headlines

Prospects

Brazilians Start To Trade Up As the Economy Gradually Recovers

Two-ply Toilet Paper Set To Overtake Single-ply Variants by 2019

Demand Rises for Larger Packs

Competitive Landscape

Local Players Command A Solid Position in Retail Tissue

Premiumisation Being Driven Primarily by the Leading Five Players

Category Data

  • Table 49 Retail Sales of Tissue by Category: Value 2012-2017
  • Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
  • Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
  • Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
  • Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
  • Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Headlines

Prospects

Adult Incontinence Set To Be the Best Performing Category in Both Value and Volume Terms Over the Forecast Period

Increase in Risk Factors Associated With Incontinence

Manufacturers Focus on Product Segmentation

Competitive Landscape

Ontex Acquires the Adult Incontinence Business of Hypermarcas

Innovation Largely in the Hands of Multinational Companies

the Very Fragmented Health and Beauty Specialist Retailer Channel Favours Regional Manufacturers

Category Data

  • Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
  • Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
  • Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
  • Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Headlines

Prospects

Farmacia Popular Remains the Most Important Reimbursement Scheme

Economic Downturn Hampers the Expansion of the Reimbursement Programme

Private Health Insurance Companies Still Do Not Reimburse Adult Incontinence Products

Category Data

  • Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
  • Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
  • Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
  • Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
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