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市場調査レポート

ブラジルにおけるティッシュおよび衛生用品市場

Tissue and Hygiene in Brazil

発行 Euromonitor International 商品コード 209069
出版日 ページ情報 英文 59 Pages
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ブラジルにおけるティッシュおよび衛生用品市場 Tissue and Hygiene in Brazil
出版日: 2016年04月13日 ページ情報: 英文 59 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルにおけるティッシュおよび衛生用品市場の動向および成長分析を提供しており、サプライサイド分析、需要動向、販売量および売上実績、企業およびブランドの市場シェア、今後5年間の市場予測などをまとめてお届けします。

エグゼクティブサマリー

主な動向および発展

市場指標

市場データ

定義

調査情報ソース

企業プロファイル

  • Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda
  • Mili SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 携帯用ティッシュおよび衛生用品市場
  • 失禁用品
  • 紙おむつ・紙パンツ
  • 生理用品
  • 拭き取り用品
  • 小売用ティッシュ

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: DPPBR

The challenging macroeconomic scenario in Brazil is already showing signs of impacting the tissue and hygiene industry in the country, even taking into regard its basic necessity positioning. In 2015, Brazilian consumers started to look more carefully at unit prices, shift between brands and wait for promotions in an effort to maintain the same consumption level achieved over the past years.

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Tissue and Hygiene Registers A Slower Performance in 2015
  • the Tissue and Hygiene Industry Struggles To Fully Adjust End-consumer Prices in 2015
  • Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda Leads the Nappies/diapers/pants Category in Brazil for the First Time
  • Cash and Carry Gains Relevance Because of the Fall in Purchasing Power
  • More Promotions Expected

Key Trends and Developments

  • Fiercer Price-competition in Tissue and Hygiene As Costs Rise
  • Trading Up Within Tissue and Hygiene Diminishes in 2015
  • Opportunities for Baby Wipes Despite the Economic Downturns

Market Indicators

  • Table 1. Birth Rates 2010-2015
  • Table 2. Infant Population 2010-2015
  • Table 3. Female Population by Age 2010-2015
  • Table 4. Total Population by Age 2010-2015
  • Table 5. Households 2010-2015
  • Table 6. Forecast Infant Population 2015-2020
  • Table 7. Forecast Female Population by Age 2015-2020
  • Table 8. Forecast Total Population by Age 2015-2020
  • Table 9. Forecast Households 2015-2020

Market Data

  • Table 10. Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 11. Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 12. NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 13. LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 14. Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 15. Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 16. Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 17. Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 18. Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda: Key Facts
    • Summary 3. Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda: Operational Indicators
  • Competitive Positioning
    • Summary 4. Kimberly-Clark Brasil Industria E Comercio De Produtos De Higiene Ltda: Competitive Position 2015

Mili SA in Tissue and Hygiene (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5. Mili SA: Key Facts
    • Summary 6. Mili SA: Operational Indicators
  • Competitive Positioning
    • Summary 7. Mili SA: Competitive Position 2015

Headlines

Trends

Away-from-home Wipers by Type

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
  • Table 20. Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 21. Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
  • Table 22. Sales of Away-From-Home Wipers through Business/Industry by Format: % Value 2014-2015
  • Table 23. Sales of Away-From-Home Wipers through Horeca by Format: % Value 2014-2015
  • Table 24. Sales of Away-From-Home Wipers through Hospitals/Healthcare by Format: % Value 2014-2015
  • Table 25. Sales of Away-From-Home Wipers through Public by Format: % Value 2014-2015
  • Table 26. Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
  • Table 27. Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
  • Table 28. Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 29. Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Reimbursement/prescription Incontinence

Category Data

  • Table 30. Retail Sales of Incontinence by Category: Value 2010-2015
  • Table 31. Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  • Table 32. NBO Company Shares of Retail Incontinence: % Value 2011-2015
  • Table 33. LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  • Table 34. Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  • Table 35. Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36. Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 37. Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 38. NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 39. LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 40. Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 41. Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42. Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 43. Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 44. Retail Sales of Tampons by Application Format: % Value 2010-2015
  • Table 45. NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 46. LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 47. Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 48. Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49. Retail Sales of Wipes by Category: Value 2010-2015
  • Table 50. Retail Sales of Wipes by Category: % Value Growth 2010-2015
  • Table 51. NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 52. LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 53. Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 54. Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55. Retail Sales of Tissue by Category: Value 2010-2015
  • Table 56. Retail Sales of Tissue by Category: % Value Growth 2010-2015
  • Table 57. Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
  • Table 58. NBO Company Shares of Retail Tissue: % Value 2011-2015
  • Table 59. LBN Brand Shares of Retail Tissue: % Value 2012-2015
  • Table 60. Forecast Retail Sales of Tissue by Category: Value 2015-2020
  • Table 61. Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
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