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市場調査レポート

ブラジルのペットケア用品市場

Pet Care in Brazil

発行 Euromonitor International 商品コード 195803
出版日 ページ情報 英文 52 Pages
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本日の銀行送金レート: 1USD=108.54円で換算しております。
ブラジルのペットケア用品市場 Pet Care in Brazil
出版日: 2020年05月21日 ページ情報: 英文 52 Pages
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概要

当レポートでは、ブラジルのペットケア用品市場について調査分析し、市場概要、最新の小売販売データ、主要企業、主要ブランド、戦略的分析などを提供し、市場予測を含めた情報をお届けいたします。

ブラジルのペットケア用品市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の指標
  • 市場データ
  • 定義
  • ソース

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • キャットフード市場
  • ドッグフード市場
  • その他のペットフード市場
  • ペット用品市場
目次
Product Code: PFBR

Recent years in Brazil were marked by events that reduced consumers' purchasing power and consequently affected many sectors. With 2018's presidential election, tax and social reforms were expected from the new government, which ended up taking a long time to happen or not happen at all, and delayed the economic recovery and the market reaction for 2020. These economic issues contributed to increase raw material prices for pet food, leading companies to raise their product prices in order to avo...

Euromonitor International's Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Premiumisation leverages pet humanisation and niche brands

Fastest growing brands addressing more sophisticated demand with new claims

Pet superstores and warehouse clubs gaining space over hypermarkets

Positive economic scenario expected to continue driving market growth

MARKET INDICATORS

  • Table 1 Pet Populations 2015-2020

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2015-2020
  • Table 3 Sales of Pet Care by Category: Value 2015-2020
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
  • Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
  • Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
  • Table 11 Distribution of Pet Care by Format: % Value 2015-2020
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2020
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
  • Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Sociodemographic factors continue positively impacting other pets' population

Regular seeds and vegetables harm pet food sales

Exposure in pet superstores helps premium other pet food brands to grow

COMPETITIVE LANDSCAPE

Alcon Ltda invests in branding and higher quality positioning

Nutropica Ltda innovates through products focused on premium segment

Regional players lose share while leading companies consolidate with channel and branding investments

CATEGORY INDICATORS

  • Table 19 Other Pet Population 2015-2020

CATEGORY DATA

  • Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 21 Sales of Other Pet Food by Category: Value 2015-2020
  • Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
  • Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
  • Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
  • Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
  • Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
  • Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
  • Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

HEADLINES

PROSPECTS

Pet humanisation drives pet healthcare's growth over the coming years

Increasing concern about pets' appearance and health benefits pet cosmetics

Leisure products and home accessories benefit growth of other pet products

COMPETITIVE LANDSCAPE

Merial Saude Animal Ltda's brands lead growing pet healthcare

Pet accessories and homewares sees higher market fragmentation

Toys and accessories sees fiercer competition from new entrants

CATEGORY DATA

  • Table 32 Sales of Pet Products by Category: Value 2015-2020
  • Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
  • Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
  • Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
  • Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
  • Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
  • Table 38 Distribution of Pet Products by Format: % Value 2015-2020
  • Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
  • Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

HEADLINES

PROSPECTS

Economy segment's price range falls due to premiumisation and higher incomes

Mid-priced segment remains the most important one in absolute terms

Premium products sales grow as consumers become more conscious about their pets' needs

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Mars Inc's brand Pedigree responds to fierce Grandfood competition

Nestle Brasil Ltda grows strongly with more profitable products and investment in novelties

CATEGORY INDICATORS

  • Table 41 Dog Owning Households: % Analysis 2015-2020
  • Table 42 Dog Population 2015-2020
  • Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

    • Summary 2 Dog Food by Price Band 2020
  • Table 44 Sales of Dog Food by Category: Volume 2015-2020
  • Table 45 Sales of Dog Food by Category: Value 2015-2020
  • Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
  • Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
  • Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
  • Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
  • Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
  • Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
  • Table 53 Distribution of Dog Food by Format: % Value 2015-2020
  • Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
  • Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
  • Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

HEADLINES

PROSPECTS

Increasing popularity of cats drives food performance despite economic uncertainties

Pet humanisation drives premium offers such as therapeutic cat food

Wet cat food sales performance still relies on mid-priced brands

COMPETITIVE LANDSCAPE

Fiercer competition forces Mars Inc to reinvent brands and products

Affordable quality leads Grandfood's brands to consolidate second place in cat food

Royal Canin invests in innovative campaigns targeting cat owners

CATEGORY INDICATORS

  • Table 58 Cat Owning Households: % Analysis 2015-2020
  • Table 59 Cat Population 2015-2020
  • Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

    • Summary 3 Cat Food by Price Band 2020
  • Table 61 Sales of Cat Food by Category: Volume 2015-2020
  • Table 62 Sales of Cat Food by Category: Value 2015-2020
  • Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
  • Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
  • Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
  • Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
  • Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
  • Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
  • Table 70 Distribution of Cat Food by Format: % Value 2015-2020
  • Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
  • Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
  • Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025