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市場調査レポート

中国の美容・パーソナルケア用品市場

Beauty and Personal Care in China

発行 Euromonitor International 商品コード 195801
出版日 ページ情報 英文 122 Pages
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中国の美容・パーソナルケア用品市場 Beauty and Personal Care in China
出版日: 2019年06月07日 ページ情報: 英文 122 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、中国における美容・パーソナルケア用品市場全体の市場規模、市場動向、各種データに加え、カテゴリー別の市場動向、競合環境、見通しなどを詳細に調査分析し、さらに主要企業のプロファイルも盛り込み、概略下記の構成でお届けいたします。

中国の美容・パーソナルケア用品市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 地域別の主な動向と発展
  • 市場データ

国内企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ベビーケア用品
  • バス・シャワー用品
  • カラーコスメティクス
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • 美容・パーソナルケア用品セット/キット
  • スキンケア用品
  • サンケア用品
目次
Product Code: CTCN

Beauty and personal care maintained a strong performance in 2018, with skin care remaining dominant, while colour cosmetics saw the most dynamic value growth. The positive performance was supported by an upturn in living standards spurred by ongoing urbanisation, and rising awareness of personal grooming amongst Chinese consumers. The industry was also boosted by policies aimed at simplifying government, decentralising power and reforming taxation.

Euromonitor International's‘ Beauty and Personal Care in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Positive Performance Supported by A Range of Factors
  • New Hi-tech Retailing Enhances Emphasis on Experience
  • Competition Intensifying in Beauty and Personal Care
  • Technology Breakthroughs Contribute To Improved Efficacy of Upgraded Products
  • Significant Growth Is Anticipated Over the Forecast Period

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Millennial Parents Willing To Pay Up for Quality
  • Popularity of Baby and Child-specific Personal Care Spurring Segmentation
  • Baby and Child-specific Skin Care Performing Well

Competitive Landscape

  • International Brands Face Growing Competition From Local Companies
  • Giving Grows Strongly
  • Sales Soar Through E-commerce

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 22 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 23 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 24 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 25 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 26 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Bath and Shower Continues To Experience Slow Yet Steady Growth
  • Natural and Organic Bath and Shower Products Confined To Health-conscious Consumers
  • Product Innovation Focuses on New Ingredients and Fragrance

Competitive Landscape

  • Multinational Players Hold Major Share in A Competitive Market
  • Increasing Fragmentation
  • Niche Brands Increase Their Presence Through Online Channels

Category Data

  • Table 27 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 28 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 29 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 30 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 31 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 32 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 33 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 34 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 35 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • More Brands Are Emerging, Contributing To Robust Growth in Colour Cosmetics
  • Colour Cosmetics for Male Consumers Springing Up
  • Eye Shadow Seeing Dynamic Growth

Competitive Landscape

  • Premiumisation in Colour Cosmetics
  • Premium Brands Lead the Way in Innovation
  • Manufacturers Embrace New Retailing

Category Data

  • Table 36 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 37 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 38 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 39 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 40 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 41 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 42 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 43 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Deodorants Still Niche Due To Cultural and Biological Factors
  • Sports Craze Supports Development of Deodorants in China
  • Deodorant Sprays Are Showing Sharp Growth Among All

Competitive Landscape

  • the Market Is Dominated by International Brands
  • Unilever Maintains the Lead in the Chinese Deodorants Category
  • Pop-up Store Arouses the Resonance of Young Consumer Groups

Category Data

  • Table 47 Sales of Deodorants by Category: Value 2013-2018
  • Table 48 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 49 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 50 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 51 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 52 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 54 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

  • Extending Season of Use Boosts Value Growth
  • Women's Razors and Blades Sees Most Dynamic Growth
  • Segmented Depilatories Products on the Rise To Satisfy Specific Needs

Competitive Landscape

  • Reckitt Benckiser China Maintains Lead in Depilatories in 2018
  • A Concentrated Landscape

Category Data

  • Table 55 Sales of Depilatories by Category: Value 2013-2018
  • Table 56 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 57 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 58 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 59 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 60 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

  • High-end and Personalised Products Drive Growth
  • Online Expansion Boosts Growth
  • Women's Products Remain Dominant

Competitive Landscape

  • International Players Consistently Strengthen Distribution in 2018
  • Prevailing Trends Lead To Increasing Fragmentation
  • Premium Brands Broaden Product Lines With New Launches

Category Data

  • Table 62 Sales of Fragrances by Category: Value 2013-2018
  • Table 63 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 64 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 65 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 68 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Increasingly Elaborate Hair Care Routines
  • Growing Demand for More Sophisticated and Function-specific Hair Care Products
  • Chinese Consumers Are Known for Their Research Before Purchasing Hair Care Products

Competitive Landscape

  • Intensifying Competition
  • E-commerce Becoming Increasingly Prominent in Hair Care

Category Data

  • Table 70 Sales of Hair Care by Category: Value 2013-2018
  • Table 71 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 72 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 73 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 74 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 75 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 76 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 78 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 79 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 80 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Growth in Men's Grooming Fuelled by Increasingly Appearance-conscious Male Consumers
  • Men's Grooming Products Undergoing Premiumisation
  • Men's Shaving Supported by Key Trends

Competitive Landscape

  • Manufacturers Target High-end Demand With An Enriched Men's Grooming Offer
  • Growing Focus on Gender-differentiated Marketing
  • Major Players Tailoring Marketing To Men

Category Data

  • Table 83 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 84 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 87 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 88 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 90 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 91 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

  • China's Oral Care Market at the Beginning of An Upward Climb
  • Growing Interest in Probiotic Products
  • Strong Performance for Power Toothbrushes

Competitive Landscape

  • Procter & Gamble China Retains Lead Despite Falling Share
  • Increasingly Fragmented Competitive Landscape
  • Xiaomi Technology Expands Strongly in Electric Toothbrushes

Category Data

  • Table 92 Sales of Oral Care by Category: Value 2013-2018
  • Table 93 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 94 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 95 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 96 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 97 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 98 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 99 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 100 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 101 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Anti-ageing Becoming Increasingly Hot
  • Functional Skin Care Is Increasingly Prevalent
  • Innovative Marketing Penetrating Into Wider Regions

Competitive Landscape

  • Premium Skin Care Sales Driven by Global Players
  • L'oreal Maintains Lead in Premium Segment
  • Domestic Brands Strongest in Mass Skin Care Market

Category Data

  • Table 105 Sales of Skin Care by Category: Value 2013-2018
  • Table 106 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 107 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 108 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 109 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 110 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 111 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 112 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 113 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 114 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 115 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 116 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 117 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 118 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Increasing Frequency of Usage Drives Up Sun Care Demand
  • Sun Protection Dominates Sun Care
  • Hi-tech Innovation on the Rise

Competitive Landscape

  • International Brands Dominant, But Domestic Players Strive To Be More Competitive
  • L'oreal Retains the Lead
  • Meifubao Targets Young Females

Category Data

  • Table 120 Sales of Sun Care by Category: Value 2013-2018
  • Table 121 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 122 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 123 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 125 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Premium Beauty and Personal Care Maintains Dynamism
  • Premiumisation Having An Impact Across Colour Cosmetics Categories
  • Manufacturers Embracing New Retailing Models

Competitive Landscape

  • L'Oreal China Retains the Lead in 2018
  • Estee Lauder Continues To Gain Share in the Premium Market
  • P&g Sees Dynamism in Skin Care

Category Data

  • Table 127 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 128 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 129 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 130 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 131 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Mass Beauty and Personal Care Sees Overall Share Fall
  • Mass Skin Care Expands Strongly in 2018
  • Mass Eye Shadow Benefits From Demand Amongst Younger Consumers

Competitive Landscape

  • Procter & Gamble Sees Improved Performance
  • Domestic Mass Face Masks Brands See Notable Expansion
  • Growing Number of International Mass Brands With Organic Positioning Enter China Via Cross-border E-commerce

Category Data

  • Table 133 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 134 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 135 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 136 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 137 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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