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市場調査レポート

トルコの観光旅行市場

Travel in Turkey

発行 Euromonitor International 商品コード 194013
出版日 ページ情報 英文 42 Pages
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トルコの観光旅行市場 Travel in Turkey
出版日: 2019年09月16日 ページ情報: 英文 42 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコの観光旅行市場について調査分析し、各区分の主要動向、見通しなどをまとめ、主要企業のプロファイルを盛り込んで、お届けします。

トルコの観光旅行市場:市場概要

  • エグゼクティブサマリー
  • SWOT分析
  • 需要因子
  • 国際収支
  • 情報ソース

トルコの観光旅行市場:企業プロファイル

  • Dedeman Hotels & Resort As
  • Dlt Turizm Ve Tic As
  • Turkish Airlines AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • レンタカー
  • ヘルス/ウェルネス・ツーリズム
  • 国内観光・旅行
  • 海外からの旅行者
  • 海外への旅行者
  • 観光地
  • 交通手段
  • 宿泊施設
  • 旅行の小売
  • オンライン旅行販売(国内在住者向け)
目次
Product Code: TTTR

2019 will see record number of inbound tourist flows to Turkey, with growth continuing, albeit at a lower rate than the previous year. This will have a positive impact on all inbound figures, particularly lodging, achieving higher occupancy rates and strong revenue growth for hotels. The opening of Istanbul's new airport April 2019 has already started contributing to increased performance in the market. The airport is also boosting the performance of airlines in the country, offering new routes.

Euromonitor International's‘ Travel in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Inbound Tourism Rises, Boosted by New Istanbul Airport
  • Online Platforms Become Increasingly Important
  • Advertising and Promotion Seek To Increase Attractiveness of Turkey in Key Source Markets
  • Airlines Face Opposing Price Influences, Online Ticket Sales Set To Grow
  • Infrastructure and Technological Developments Key Factors in Market Performance Over Forecast Period
  • SWOT
    • Summary 1 Destination Turkey: SWOT

Market Data

  • Table 1 Annual Leave: Volume 2014-2019
  • Table 2 Travellers by Age: Number of People 2014-2019
  • Table 3 Seasonality: Number of People 2014-2019
  • Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
  • Table 5 Other Transport Sales: Value 2014-2019
  • Table 6 Other Transport Online Sales: Value 2014-2019
  • Table 7 Forecast Other Transport Sales: Value 2019-2024
  • Table 8 Forecast Other Transport Online Sales: Value 2019-2024
  • Table 9 Activities: Value 2014-2019
  • Table 10 Forecast Activities: Value 2019-2024

Sources

    • Summary 2 Research Sources

Headlines

Prospects

  • Turkish Authorities Target Asian Countries, But Inbound Arrivals From Western Europe Set To Remain Dominant
  • Russia An Important Source Market, Security Issues and Terrorist Threats Have Strong Influence on Visitor Numbers
  • As Per Capita Tourist Expenditure Falls, Macroeconomic Factors Strongly Influence Turkey's Appeal As A Tourist Destination

Category Data

  • Table 11 Inbound Arrivals: Number of Trips 2014-2019
  • Table 12 Inbound Arrivals by Country: Number of Trips 2014-2019
  • Table 13 Inbound City Arrivals 2014-2019
  • Table 14 Inbound Receipts: Value 2014-2019
  • Table 15 Leisure Inbound Demographics: Number of Trips 2014-2019
  • Table 16 Forecast Inbound Arrivals: Number of Trips 2019-2024
  • Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
  • Table 18 Forecast Inbound Receipts: Value 2019-2024
  • Table 19 Domestic Trips by Destination: Number of Trips 2014-2019
  • Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
  • Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
  • Table 22 Domestic Expenditure: Value 2014-2019
  • Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
  • Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
  • Table 25 Forecast Domestic Expenditure: Value 2019-2024
  • Table 26 Outbound Departures: Number of Trips 2014-2019
  • Table 27 Outbound Departures by Destination: Number of Trips 2014-2019
  • Table 28 Outbound Expenditure: Value 2014-2019
  • Table 29 Forecast Outbound Departures: Number of Trips 2019-2024
  • Table 30 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
  • Table 31 Forecast Outbound Expenditure: Value 2019-2024

Headlines

Prospects

  • New Istanbul Airport To Have Strong Influence on Airlines' Performance and Reach
  • With the Bottleneck Alleviated, Growth Set To Be Achieved in Passenger Numbers and Fleet Sizes
  • Online Set To Become Increasingly Important Channel As High-speed Internet Penetration Grows and Players Invest in Online Services

Category Data

  • Table 32 Airlines Sales: Value 2014-2019
  • Table 33 Airlines Online Sales: Value 2014-2019
  • Table 34 Airlines: Passengers Carried 2014-2019
  • Table 35 Airlines NBO Company Shares: % Value 2015-2019
  • Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
  • Table 37 Scheduled Airlines Brands by Key Performance Indicators 2019
  • Table 38 Forecast Airlines Sales: Value 2019-2024
  • Table 39 Forecast Airlines Online Sales: Value 2019-2024

Headlines

Prospects

  • Inbound Tourism Growth Boosts Demand, But Rental Prices Face Upwards Pressure
  • Rising Operational Costs Lead To Players Extending Fleet Usage Time
  • Rising Costs Force Out Weaker Players, But Increasing Number of Flights Boosts Demand

Category Data

  • Table 40 Car Rental Sales: Value 2014-2019
  • Table 41 Car Rental Online Sales: Value 2014-2019
  • Table 42 Structure of Car Rental Market 2014-2019
  • Table 43 Car Rental NBO Company Shares: % Value 2015-2019
  • Table 44 Car Rental Brands by Key Performance Indicators 2019
  • Table 45 Forecast Car Rental Sales: Value 2019-2024
  • Table 46 Forecast Car Rental Online Sales: Value 2019-2024

Headlines

Prospects

  • Occupancy Rates Boosted by Increased Number of Inbound Tourists, German Visitors Prefer Upmarket Hotels
  • Increased Availability and Growing Consumer Trust Boost Short-term Rentals
  • Roll-out of Smart Hotel Applications Boosts Convenience for Consumers, While Also Increasing Efficiency

Category Data

  • Table 47 Lodging Outlets: Units 2014-2019
  • Table 48 Lodging: Number of Rooms 2014-2019
  • Table 49 Lodging by Incoming vs Domestic: % Value 2014-2019
  • Table 50 Hotels NBO Company Shares: % Value 2015-2019
  • Table 51 Hotel Brands by Key Performance Indicators 2019
  • Table 52 Forecast Lodging Sales: Value 2019-2024
  • Table 53 Forecast Lodging Online Sales: Value 2019-2024
  • Table 54 Forecast Hotels Sales: Value 2019-2024
  • Table 55 Forecast Hotels Online Sales: Value 2019-2024
  • Table 56 Forecast Other Lodging Sales: Value 2019-2024
  • Table 57 Forecast Other Lodging Online Sales: Value 2019-2024
  • Table 58 Forecast Lodging Outlets: Units 2019-2024

Headlines

Prospects

  • Currency Devaluation Results in Rising Prices, Large Intermediaries Offer Strong Discounts
  • Early Reservation Campaigns Boost Performance, Younger Travellers Value Customisation Options
  • Booking.com Falls Foul of Court Ruling, Online Sales Set To See Continued Growth

Category Data

  • Table 59 Travel Intermediaries Sales: Value 2014-2019
  • Table 60 Intermediaries Corporate Business Online Sales: Value 2014-2019
  • Table 61 Intermediaries Leisure Online Sales: Value 2014-2019
  • Table 62 Travel Intermediaries NBO Company Shares: % Value 2015-2019
  • Table 63 Online Travel Sales to Residents: Value 2014-2019
  • Table 64 Total Mobile Travel Sales to Residents: Value 2014-2019
  • Table 65 Forecast Travel Intermediaries Sales: Value 2019-2024
  • Table 66 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
  • Table 67 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
  • Table 68 Forecast Online Travel Sales to Residents: Value 2019-2024
  • Table 69 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024
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