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194013

トルコの観光旅行市場

Travel in Turkey

出版日: | 発行: Euromonitor International | ページ情報: 英文 53 Pages | 納期: 即納可能 即納可能とは

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トルコの観光旅行市場
出版日: 2020年10月14日
発行: Euromonitor International
ページ情報: 英文 53 Pages
納期: 即納可能 即納可能とは
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概要

当レポートでは、トルコの観光旅行市場について調査分析し、各区分の主要動向、見通しなどをまとめ、主要企業のプロファイルを盛り込んで、お届けします。

トルコの観光旅行市場:市場概要

  • エグゼクティブサマリー
  • SWOT分析
  • 需要因子
  • 国際収支
  • 情報ソース

トルコの観光旅行市場:企業プロファイル

  • Dedeman Hotels & Resort As
  • Dlt Turizm Ve Tic As
  • Turkish Airlines AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • レンタカー
  • ヘルス/ウェルネス・ツーリズム
  • 国内観光・旅行
  • 海外からの旅行者
  • 海外への旅行者
  • 観光地
  • 交通手段
  • 宿泊施設
  • 旅行の小売
  • オンライン旅行販売(国内在住者向け)
目次
Product Code: TTTR

COVID-19 has swept through the travel industry in Turkey, with border closures, flight cancellations and panic shutting down inbound travel, and quarantine, curfews and falling income hitting domestic travel. Incomes from air, car rental, hotel and lodging stays, and online and offline bookings has all seen massive drops in revenue, and although these are set to recover in 2021, rebuilding the industry will be a challenge as the effects of the pandemic linger. Turkey began closures in March, and...

Euromonitor International's‘ Travel in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

CHART 1 Inbound Receipts: 2020-2025

CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

  • Table 1 Annual Leave: Volume 2015-2020
  • Table 2 Travellers by Age: Number of People 2015-2020
  • Table 3 Seasonality: Number of People 2015-2020
  • Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
  • Table 5 Other Transport Sales: Value 2015-2020
  • Table 6 Other Transport Online Sales: Value 2015-2020
  • Table 7 Forecast Other Transport Sales: Value 2020-2025
  • Table 8 Forecast Other Transport Online Sales: Value 2020-2025
  • Table 9 Activities and Experiences: Value 2015-2020
  • Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Inbound leisure flows best hope for key industry to regain momentum

Average tourist spend set to see further decline, but struggling Turkish economy attractive to price-sensitive visitors

RECOVERY AND OPPORTUNITIES

Rising competition with EU countries, historically key source of Turkish tourists, can be offset with Eastern push

Domestic demand set to flourish, but affordability will be key

CATEGORY DATA

  • Table 11 Inbound Arrivals: Number of Trips 2015-2020
  • Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
  • Table 13 Inbound City Arrivals 2015-2020
  • Table 14 Inbound Receipts: Value 2015-2020
  • Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
  • Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
  • Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 18 Forecast Inbound Receipts: Value 2020-2025
  • Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
  • Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
  • Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
  • Table 22 Domestic Expenditure: Value 2015-2020
  • Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
  • Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
  • Table 25 Forecast Domestic Expenditure: Value 2020-2025
  • Table 26 Outbound Departures: Number of Trips 2015-2020
  • Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
  • Table 28 Outbound Expenditure: Value 2015-2020
  • Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
  • Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 31 Forecast Outbound Expenditure: Value 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Turkish government acts with speed, but airlines struggle to recover

Consumer anxiety unmoved by government or airline strategies

RECOVERY

Pre-virus investment can help speed recovery

State support can underpin airlines recovery

CATEGORY DATA

  • Table 32 Airlines Sales: Value 2015-2020
  • Table 33 Airlines Online Sales: Value 2015-2020
  • Table 34 Airlines: Passengers Carried 2015-2020
  • Table 35 Airlines NBO Company Shares: % Value 2016-2020
  • Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
  • Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
  • Table 38 Forecast Airlines Sales: Value 2020-2025
  • Table 39 Forecast Airlines Online Sales: Value 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Car rental health walks arm-in-arm with airlines recovery

COVID-19 set to support domestic usage, offsetting pain of falling tourism rentals

RECOVERY AND OPPORTUNITIES

Slimmed down industry may be well positioned to rebuild

Barriers to ownership may offer opportunity for renters

CATEGORY DATA

  • Table 40 Car Rental Sales: Value 2015-2020
  • Table 41 Car Rental Online Sales: Value 2015-2020
  • Table 42 Structure of Car Rental Market 2015-2020
  • Table 43 Car Rental NBO Company Shares: % Value 2016-2020
  • Table 44 Car Rental Brands by Key Performance Indicators 2020
  • Table 45 Forecast Car Rental Sales: Value 2020-2025
  • Table 46 Forecast Car Rental Online Sales: Value 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lodging faces uphill but essential battle with virus to rebuild confidence

Domestic sales face greatest challenges in 2021 and beyond

RECOVERY AND OPPORTUNITIES

Opportunity to develop upmarket positioning for tourism with hotels

Airbnb woes may open opportunity for industry

CATEGORY DATA

  • Table 47 Lodging Sales: Value 2015-2020
  • Table 48 Lodging Online Sales: Value 2015-2020
  • Table 49 Hotels Sales: Value 2015-2020
  • Table 50 Hotels Online Sales: Value 2015-2020
  • Table 51 Other Lodging Sales: Value 2015-2020
  • Table 52 Other Lodging Online Sales: Value 2015-2020
  • Table 53 Lodging Outlets: Units 2015-2020
  • Table 54 Lodging: Number of Rooms 2015-2020
  • Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
  • Table 56 Hotels NBO Company Shares: % Value 2016-2020
  • Table 57 Hotel Brands by Key Performance Indicators 2020
  • Table 58 Forecast Lodging Sales: Value 2020-2025
  • Table 59 Forecast Lodging Online Sales: Value 2020-2025
  • Table 60 Forecast Hotels Sales: Value 2020-2025
  • Table 61 Forecast Hotels Online Sales: Value 2020-2025
  • Table 62 Forecast Other Lodging Sales: Value 2020-2025
  • Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
  • Table 64 Forecast Lodging Outlets: Units 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will squeeze out smaller intermediaries

Virus set to accelerate shift to online travel sales

RECOVERY AND OPPORTUNITIES

Intermediaries can build domestic demand with reinvention and flag-waving

Personalised approach can tie in loyal travellers

CATEGORY DATA

  • Table 65 Travel Intermediaries Sales: Value 2015-2020
  • Table 66 Intermediaries Corporate Business Online Sales: Value 2015-2020
  • Table 67 Intermediaries Leisure Online Sales: Value 2015-2020
  • Table 68 Travel Intermediaries NBO Company Shares: % Value 2016-2020
  • Table 69 Online Travel Sales to Residents: Value 2015-2020
  • Table 70 Total Mobile Travel Sales to Residents: Value 2015-2020
  • Table 71 Forecast Travel Intermediaries Sales: Value 2020-2025
  • Table 72 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
  • Table 73 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
  • Table 74 Forecast Online Travel Sales to Residents: Value 2020-2025
  • Table 75 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025
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