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あいまいになる年齢層:年齢の境界喪失による世界の消費者市場への影響

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

発行 Euromonitor International 商品コード 189720
出版日 ページ情報 英文 70 Pages
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あいまいになる年齢層:年齢の境界喪失による世界の消費者市場への影響 Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets
出版日: 2011年04月07日 ページ情報: 英文 70 Pages
概要

近年、従来の若者・中年層・高齢者といった年齢区分で類型化されていた行動やライフスタイルをとらない消費者が増加しています。消費者を年齢の線で分類することが難しくなったため、マーケッターは、消費者の行動や価値観、ライフステージなどを元に対象を明確化し、コミュニケートする新たな方法を見つける必要に迫られています。

当レポートでは、年齢層の境界喪失が消費者行動に与える影響について、各年齢層における変化の傾向や、カテゴリー別・地域別の消費行動を調査しまとめており、概略以下の構成でお届けします。

エグゼクティブサマリー

  • 需要要因
  • 消費者市場の動向
  • 見通し

イントロダクション

  • 年齢層の縮小と拡大
  • 世代別のグループ

人口動態の推移

  • 高齢者人口

市場促進要因

  • 大人びた行動をとる子供
  • 青年期の拡大
  • 長寿化:新たな中年層
  • ベビーブーマー:気は若い
  • 健康の問題
  • 優雅に年をとる
  • 外見の重要性
  • メディアの影響
  • 技術の"民主化"
  • 家族で楽しむエンターテインメントへの回帰
  • ゲーム:世代の移動
  • ノスタルジー・マーケティング

消費者市場の動向

  • 従来のおもちゃ・ゲーム
  • ビデオゲーム
  • 美容・パーソナルケア
  • 健康
  • すべての年代層のためのファッション
  • 観光旅行

主な市場動向

  • ブラジル
  • 中国
  • フランス
  • ドイツ
  • イタリア
  • 日本
  • 英国
  • 米国

将来の見通し

  • 注目の動向
目次
Product Code: SB1104AGEBLURRING

Abstract

Summary

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along the lines of age alone. This new report examines the impact of age compression and age stretching on markets and suggests ways in which marketers can find new ways to identify, communicate and connect with consumers in the future.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

 •  Get a detailed picture of the Strategy Briefing market;
 •  Pinpoint growth sectors and identify factors driving change;
 •  Understand the competitive environment, the market’s major players and leading brands;
 •  Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets
Euromonitor International : Strategy Briefing
April 2011
List of Contents and Tables
Executive Summary
Demand Factors

    • Summary 1. Factors Influencing Age Blurring
Consumer Market Trends
    Chart 1. Global Sales of Selected Products 2005/2010
Outlook
    Chart 2. Longest Life Expectancies by Country in 2015
Introduction
Age Compression versus Age Expansion
Generational Groups
    • Summary 2. Consumer Groups 2010
Demographic Shifts
    • Table 1. Global Demographic Trends 2005/2010/2015
    • Table 2. Birth Rates by Region 2005/2010/2015
Ageing Populations
    • Table 3. Life Expectancy by Country 2005/2010/2015
Market Drivers
Kids Getting Older Younger
Extended Adolescence
    • Table 4. Number of Higher Education Students by Country 2005/2010
    • Table 5. Youth Unemployment by Country 2005/2010
Age Stretching: the New Mid-lifers
    • Table 6. Average Age of Women at First Childbirth by Country 2005/2010
Boomers: Young at Heart
    Chart 3. How Old Do Baby Boomers Actually Feel?
Health Issues
    • Table 7. US Baby Boomers' Attitudes towards Fitness 2009
Growing Old Gracefully
The Importance of Looking Good
    • Summary 3. Selected Skin Care Products by Age Group 2010
    • Table 8. Number of Aesthetic Procedures by Country 2009
Media Influence
The "Democratisation" of Technology
    Chart 4. Internet Use in the US by Age Group 2009
    Chart 5. Leading Online Activities for People Aged 65+ in the US 2009
    Chart 6. Leading Online Destinations for People Aged 65+ in the US 2009
      • Table 9. Teenagers' Social Networking Activities in the US 2006/2007/2009
    The Return of Family Entertainment
    Gaming: Transcending Generations
    Nostalgia Marketing
    Consumer Market Trends
    Traditional Toys and Games
      Chart 7. Global Sales of Traditional Toys and Games 2005/2010
    Video Games
      Chart 8. The Global Market for Video Games 2005/2010
    Beauty and Personal Care
      Chart 9. The Global Market for Selected Beauty Products 2005/2010
    Health
      • Table 10. Global Sales of Selected Consumer Health Products 2005/2010
      Chart 10. Global Sales of Health and Wellness 2005/2010
    Fashion for All
      Chart 11. Global Sales through Clothing and Footwear Specialists 2005/2010
    Travel and Tourism
      • Summary 4. Characteristics of Adventure Travellers by Age Group
      • Table 11. Global Tourism Statistics 2005/2010
    Key Market Trends
    Brazil
      • Table 12. Brazil: Demographic Trends 2005/2010/2015
    China
      • Table 13. China: Demographic Trends 2005/2010/2015
    France
      • Table 14. France: Demographic Trends 2005/2010/2015
    Germany
      • Table 15. Germany: Demographic Trends 2005/2010/2015
    Italy
      • Table 16. Italy: Demographic Trends 2005/2010/2015
    Japan
      • Table 17. Japan: Demographic Trends 2005/2010/2015
    UK
      • Table 18. UK: Demographic Trends 2005/2010/2015
    US
      • Table 19. US: Demographic Trends 2005/2010/2015
    Future Outlook
    Trends To Watch
      • Summary 5. Opportunities and Challenges to Marketers



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