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市場調査レポート

日本のコンシューマーヘルス市場

Consumer Health in Japan

発行 Euromonitor International 商品コード 180625
出版日 ページ情報 英文
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本日の銀行送金レート: 1USD=107.98円で換算しております。
日本のコンシューマーヘルス市場 Consumer Health in Japan
出版日: 2019年10月01日 ページ情報: 英文
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概要

当レポートでは、日本のコンシューマーヘルス(一般用医薬品)市場における主な発展動向、市場データなどを提供し、さらに市場区分別に動向、競合環境、今後の見通しなどをまとめ、主要企業のプロファイルを交えてお届けします。

日本のコンシューマーヘルス市場 - 産業概要

  • エグゼクティブサマリー
  • 主な動向と展開
  • 市場指標
  • 市場データ
  • 付録
  • 定義
  • 情報ソース

企業プロファイル - 日本

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人向け口腔ケア製品
  • 鎮痛剤
  • 鎮静剤・睡眠剤
  • 咳・風邪・アレルギー(花粉症)治療薬
  • 皮膚病治療薬
  • 消化薬
  • アイケア
  • NRT禁煙補助製品
  • 創傷治療薬
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • ダイエット製品
  • ハーブ/伝統薬
目次
Product Code: CHJP

Growth patterns in the Japanese consumer health market reflected changing consumer attitudes and lifestyles in 2019. Eye care was amongst the most dynamic categories at the end of the review period, as the increasingly central role of electronic devices with screens in consumers' everyday working and social lives contributed to an increase in the prevalence of eye problems. Meanwhile, growing consumer interest in developing a more holistic and preventative approach to health is boosting demand i...

Euromonitor International's Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Shift in consumer attitudes having a variable impact across consumer health

Growing focus on personalisation

Changing demand trends complicating the competitive environment

Drugstores/parapharmacies and internet retailing register increasing share of sales

Healthy living trends set to drive growth

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

    • Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

HEADLINES

PROSPECTS

Segmenting the offer to cater to demand for more personalised care

Modern living causes headaches, but rival treatments emerging

Topical analgesics/anaesthetic benefits from growing interest in exercise

COMPETITIVE LANDSCAPE

Hisamitsu's strong marketing activity supports market lead

Bayer withdraws from aspirin

Voltaren differentiates its positioning from Salonpas

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2014-2019
  • Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Hay fever remedies face expanding range of competition

Codeine banned for children in 2019

Self-medication deduction tax system yet to have desired effect

COMPETITIVE LANDSCAPE

Taisho maintains lead but growing competition in hay fever remedies

Brands need to work to stand out in increasingly crowded environment

Flonase switched to OTC status

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Hot summers weakening demand

Oral systemic products pose threat to dermatological haemorrhoid treatments

Professional hair loss treatments pose a growing threat

COMPETITIVE LANDSCAPE

Growing range of hair loss treatments targeting younger consumers intensifies competition

Growing demand for products treating age-related conditions

Potential diversification of the threat from professional treatments

CATEGORY DATA

  • Table 24 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Consumers looking for precise functionality

Tourism plays key role in dietary supplements

Personalisation services emerging

COMPETITIVE LANDSCAPE

Suntory leads a category whose boundaries are becoming increasingly blurred

Smaller players innovating in terms of products, formats and services

Threat from functional foods

CATEGORY DATA

  • Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Changing consumer behaviour undermining demand

Holistic approaches reduce demand for digestive remedies

Targeting non-Japanese consumers

COMPETITIVE LANDSCAPE

Taisho retains lead despite falling sales

Seirogan benefits from long-standing presence and promotional activity

Modest growth for motion sickness players

CATEGORY DATA

  • Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Increasing inbound tourism supports growth

Consumers turn to eye care rather than reduce screen usage

Product offer becoming increasingly segmented

COMPETITIVE LANDSCAPE

Rohto Pharmaceutical works to reinforce lead through innovation

Wakamoto Pharmaceutical promotes year-round allergy care

Growing focus on dry eye syndrome

CATEGORY DATA

  • Table 44 Sales of Eye Care by Category: Value 2014-2019
  • Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Inbound tourists bolster demand in herbal/traditional products

Herbal/traditional dietary supplements compatible with evolving demand trends

Kampo-focused stores target new consumer attitudes to traditional medicine

COMPETITIVE LANDSCAPE

Leading player experiences ongoing share erosion

Cosmetics company launches Kampo line

Yomeishu Siezo targets younger consumers

CATEGORY DATA

  • Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Paediatric consumer health suffering from a declining consumer base

Ban on codeine

Paediatric VDS needs to overcome parental scepticism

COMPETITIVE LANDSCAPE

Taisho Pharmaceutical's lead founded on strength in cough/cold remedies

Strong competition from prescribed medicines

New supplements highlight opportunities

CATEGORY DATA

  • Table 56 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 59 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 60 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Sleep aids struggles to compete with alternative products

Improving sleep hygiene threatens development of OTC sleep aids

Professional treatment options expanding

COMPETITIVE LANDSCAPE

SSP retains clear lead, but faces competition from supplements

Kobayashi's change of direction highlights problems facing sleep aids

Diversification of competition set to continue in the forecast period

CATEGORY DATA

  • Table 63 Sales of Sleep Aids: Value 2014-2019
  • Table 64 Sales of Sleep Aids: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of Sleep Aids: % Value 2015-2019
  • Table 66 LBN Brand Shares of Sleep Aids: % Value 2016-2019
  • Table 67 Forecast Sales of Sleep Aids: Value 2019-2024
  • Table 68 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Increasing engagement in sport and exercise driving growth

Expanding distribution supporting growth

Protein content becoming increasingly important

COMPETITIVE LANDSCAPE

Meiji continues to gain ground on Otsuka

Growing interest from overseas could threaten domestic companies

Celebrity-endorsed products entering the market

CATEGORY DATA

  • Table 69 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Vitamin C benefits from skin care association, but trend expected to be short-lived

Multivitamins' range of benefits helps it to outperform single vitamins

Private labels gaining share in vitamins

COMPETITIVE LANDSCAPE

Amway retains the lead, while Takeda's OTC presence proves disadvantageous

Functional foods represent a growing threat

Gummy formats help to differentiate vitamins from medication

CATEGORY DATA

  • Table 75 Sales of Vitamins by Category: Value 2014-2019
  • Table 76 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 77 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 78 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 79 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 80 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Changing attitudes lead to decline in meal replacement

Evolving meaning of "weight management" helps to extend the consumer base

Supplement nutrition drinks used in care for the elderly

COMPETITIVE LANDSCAPE

Fancl closes the gap on DHC Corp

Strict regulatory environment presents a barrier to meeting demand for precise functional claims

Mei Balance benefits from mass store-based distribution

CATEGORY DATA

  • Table 82 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Leader's new campaign targets new job seekers

Wound care gains prominence in context of natural disasters

Category seeing functionality move beyond simply treating wounds

COMPETITIVE LANDSCAPE

Johnson & Johnson seeks to bring Band-Aid out into the open

Bandai uses technology to appeal to children

Potential threat from blister prevention products

CATEGORY DATA

  • Table 88 Sales of Wound Care by Category: Value 2014-2019
  • Table 89 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 90 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 91 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 92 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

NRT smoking cessation aids hit by competition from alternatives

New generation smoking products have potential to undermine demand

Japan becoming increasingly unfavourable for smokers

COMPETITIVE LANDSCAPE

Nicorette supported by strong marketing activity

Employing social media

Concerns about "smell harassment" could encourage people to quit

CATEGORY INDICATORS

  • Table 94 Number of Smokers by Gender 2014-2019

CATEGORY DATA

  • Table 95 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 96 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 97 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 98 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 99 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 100 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024