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市場調査レポート

日本のコンシューマーヘルス市場

Consumer Health in Japan

発行 Euromonitor International 商品コード 180625
出版日 ページ情報 英文 100 Pages
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日本のコンシューマーヘルス市場 Consumer Health in Japan
出版日: 2019年10月08日 ページ情報: 英文 100 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、日本のコンシューマーヘルス(一般用医薬品)市場における主な発展動向、市場データなどを提供し、さらに市場区分別に動向、競合環境、今後の見通しなどをまとめ、主要企業のプロファイルを交えてお届けします。

日本のコンシューマーヘルス市場 - 産業概要

  • エグゼクティブサマリー
  • 主な動向と展開
  • 市場指標
  • 市場データ
  • 付録
  • 定義
  • 情報ソース

企業プロファイル - 日本

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人向け口腔ケア製品
  • 鎮痛剤
  • 鎮静剤・睡眠剤
  • 咳・風邪・アレルギー(花粉症)治療薬
  • 皮膚病治療薬
  • 消化薬
  • アイケア
  • NRT禁煙補助製品
  • 創傷治療薬
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • ダイエット製品
  • ハーブ/伝統薬
目次
Product Code: CHJP

Growth patterns in the Japanese consumer health market reflected changing consumer attitudes and lifestyles in 2019. Eye care was amongst the most dynamic categories at the end of the review period, as the increasingly central role of electronic devices with screens in consumers' everyday working and social lives contributed to an increase in the prevalence of eye problems. Meanwhile, growing consumer interest in developing a more holistic and preventative approach to health is boosting demand.

Euromonitor International's‘ Consumer Health in Japan report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Shift in Consumer Attitudes Having A Variable Impact Across Consumer Health
  • Growing Focus on Personalisation
  • Changing Demand Trends Complicating the Competitive Environment
  • Drugstores/parapharmacies and Internet Retailing Register Increasing Share of Sales
  • Healthy Living Trends Set To Drive Growth

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine
  • Switches
    • Summary 1 OTC: Switches 2018-2019

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

  • Segmenting the Offer To Cater To Demand for More Personalised Care
  • Modern Living Causes Headaches, But Rival Treatments Emerging
  • Topical Analgesics/anaesthetic Benefits From Growing Interest in Exercise

Competitive Landscape

  • Hisamitsu's Strong Marketing Activity Supports Market Lead
  • Bayer Withdraws From Aspirin
  • Voltaren Differentiates Its Positioning From Salonpas

Category Data

  • Table 12 Sales of Analgesics by Category: Value 2014-2019
  • Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Sleep Aids Struggles To Compete With Alternative Products
  • Improving Sleep Hygiene Threatens Development of OTC Sleep Aids
  • Professional Treatment Options Expanding

Competitive Landscape

  • Ssp Retains Clear Lead, But Faces Competition From Supplements
  • Kobayashi's Change of Direction Highlights Problems Facing Sleep Aids
  • Diversification of Competition Set To Continue in the Forecast Period

Category Data

  • Table 18 Sales of Sleep Aids: Value 2014-2019
  • Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
  • Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Headlines

Prospects

  • Hay Fever Remedies Face Expanding Range of Competition
  • Codeine Banned for Children in 2019
  • Self-medication Deduction Tax System Yet To Have Desired Effect

Competitive Landscape

  • Taisho Maintains Lead But Growing Competition in Hay Fever Remedies
  • Brands Need To Work To Stand Out in Increasingly Crowded Environment
  • Flonase Switched To OTC Status

Category Data

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Hot Summers Weakening Demand
  • Oral Systemic Products Pose Threat To Dermatological Haemorrhoid Treatments
  • Professional Hair Loss Treatments Pose A Growing Threat

Competitive Landscape

  • Growing Range of Hair Loss Treatments Targeting Younger Consumers Intensifies Competition
  • Growing Demand for Products Treating Age-related Conditions
  • Potential Diversification of the Threat From Professional Treatments

Category Data

  • Table 30 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Changing Consumer Behaviour Undermining Demand
  • Holistic Approaches Reduce Demand for Digestive Remedies
  • Targeting Non-japanese Consumers

Competitive Landscape

  • Taisho Retains Lead Despite Falling Sales
  • Seirogan Benefits From Long-standing Presence and Promotional Activity
  • Modest Growth for Motion Sickness Players

Category Data

  • Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Increasing Inbound Tourism Supports Growth
  • Consumers Turn To Eye Care Rather Than Reduce Screen Usage
  • Product Offer Becoming Increasingly Segmented

Competitive Landscape

  • Rohto Pharmaceutical Works To Reinforce Lead Through Innovation
  • Wakamoto Pharmaceutical Promotes Year-round Allergy Care
  • Growing Focus on Dry Eye Syndrome

Category Data

  • Table 43 Sales of Eye Care by Category: Value 2014-2019
  • Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Nrt Smoking Cessation Aids Hit by Competition From Alternatives
  • New Generation Smoking Products Have Potential To Undermine Demand
  • Japan Becoming Increasingly Unfavourable for Smokers

Competitive Landscape

  • Nicorette Supported by Strong Marketing Activity
  • Employing Social Media
  • Concerns About "smell Harassment" Could Encourage People To Quit

Category Data

  • Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Leader's New Campaign Targets New Job Seekers
  • Wound Care Gains Prominence in Context of Natural Disasters
  • Category Seeing Functionality Move Beyond Simply Treating Wounds

Competitive Landscape

  • Johnson & Johnson Seeks To Bring Band-aid Out Into the Open
  • Bandai Uses Technology To Appeal To Children
  • Potential Threat From Blister Prevention Products

Category Data

  • Table 55 Sales of Wound Care by Category: Value 2014-2019
  • Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Increasing Engagement in Sport and Exercise Driving Growth
  • Expanding Distribution Supporting Growth
  • Protein Content Becoming Increasingly Important

Competitive Landscape

  • Meiji Continues To Gain Ground on Otsuka
  • Growing Interest From Overseas Could Threaten Domestic Companies
  • Celebrity-endorsed Products Entering the Market

Category Data

  • Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Consumers Looking for Precise Functionality
  • Tourism Plays Key Role in Dietary Supplements
  • Personalisation Services Emerging

Competitive Landscape

  • Suntory Leads A Category Whose Boundaries Are Becoming Increasingly Blurred
  • Smaller Players Innovating in Terms of Products, Formats and Services
  • Threat From Functional Foods

Category Data

  • Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Vitamin C Benefits From Skin Care Association, But Trend Expected To Be Short-lived
  • Multivitamins' Range of Benefits Helps It To Outperform Single Vitamins
  • Private Labels Gaining Share in Vitamins

Competitive Landscape

  • Amway Retains the Lead, While Takeda's OTC Presence Proves Disadvantageous
  • Functional Foods Represent A Growing Threat
  • Gummy Formats Help To Differentiate Vitamins From Medication

Category Data

  • Table 74 Sales of Vitamins by Category: Value 2014-2019
  • Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Changing Attitudes Lead To Decline in Meal Replacement
  • Evolving Meaning of "weight Management" Helps To Extend the Consumer Base
  • Supplement Nutrition Drinks Used in Care for the Elderly

Competitive Landscape

  • Fancl Closes the Gap on Dhc Corp
  • Strict Regulatory Environment Presents A Barrier To Meeting Demand for Precise Functional Claims
  • Mei Balance Benefits From Mass Store-based Distribution

Category Data

  • Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Inbound Tourists Bolster Demand in Herbal/traditional Products
  • Herbal/traditional Dietary Supplements Compatible With Evolving Demand Trends
  • Kampo-focused Stores Target New Consumer Attitudes To Traditional Medicine

Competitive Landscape

  • Leading Player Experiences Ongoing Share Erosion
  • Cosmetics Company Launches Kampo Line
  • Yomeishu Siezo Targets Younger Consumers

Category Data

  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Paediatric Consumer Health Suffering From A Declining Consumer Base
  • Ban on Codeine
  • Paediatric Vds Needs To Overcome Parental Scepticism

Competitive Landscape

  • Taisho Pharmaceutical's Lead Founded on Strength in Cough/cold Remedies
  • Strong Competition From Prescribed Medicines
  • New Supplements Highlight Opportunities

Category Data

  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
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