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市場調査レポート

香港のアイケア市場

Eye Care in Hong Kong, China

発行 Euromonitor International 商品コード 178809
出版日 ページ情報 英文 18 Pages
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価格
本日の銀行送金レート: 1USD=109.90円で換算しております。
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香港のアイケア市場 Eye Care in Hong Kong, China
出版日: 2019年11月21日 ページ情報: 英文 18 Pages
概要

中国の交通量の多さや石炭火力発電に起因する香港の深刻な大気汚染問題は、多くの健康問題の原因となっています。二酸化炭素、オゾン、二酸化硫黄などの有害物質は目を刺激します。目の充血や涙、かゆみなどの症状に効果的な代替品は少ないため、アイケア用品には大きな需要があります。

当レポートでは、香港のアイケア市場を調査し、市場の概要、カテゴリー別の市場動向、市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、競合情勢、主要企業の動向などをまとめています。

調査対象:アレルギー向けアイケア用品、標準アイケア用品

目次

見出し

見通し

大気汚染は目の問題の原因となる

スクリーンのある生活が浸透

コンタクトレンズの使用がアイケア用品の需要に貢献

競合情勢

ロート製薬が市場をリード

美容に焦点を当てる

国際ブランドが優勢

カテゴリデータ

エグゼクティブサマリー

市場開拓の条件

ビタミンと栄養補助食品が市場の復活を推進

地域プレーヤーは自然志向のトレンドから利益を得る

流通環境の変化

健康行動の開発の重要性の増加

市場指標

市場データ

付録

OTC医薬品の登録と分類

ビタミンとサプリメントの登録と分類

セルフメディケーション/セルフケアと予防医学

スイッチ医薬品

出典

目次
Product Code: CHHKec

The city of Hong Kong remained a hotbed for eye-related problems in 2019 because of the population's hectic lifestyles and the city's poor air quality. Despite the majority of air pollutants achieving their target limits, ozone levels exceeded air quality objectives at eight monitoring stations in Hong Kong. Ozone exposure is the main source of eye irritation and stinging, especially among young children with weaker defence systems.

Euromonitor International's‘ Eye Care in Hong Kong, China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • Hong Kong's Living Environment Continues To Give Rise To Eye-related Problems
  • Alternatives To Prevent Dryness and Fatigue Threaten Demand for Standard Eye Care
  • Increasing Potential for Eye Care Products Targeted at Young Children

Competitive Landscape

  • Rohto Maintains Its Position With Japanese Heritage and Diverse Portfolio
  • Alcon Grows by Leveraging Cross-category Synergies and Distributor Relationships

Category Data

  • Table 1. Sales of Eye Care by Category: Value 2014-2019
  • Table 2. Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 3. NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 4. LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 5. Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 6. Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Executive Summary

  • Increasing Health Concerns Due To Lifestyles and Living Environment
  • Strong Efforts Towards A Healthier and Fitter Nation
  • OTC Faces Strong Competition From Vitamins and Dietary Supplements
  • Drugstores Remains Predominant and Internet on the Rise
  • Growing Emphasis on More Refined Segmentation

Market Indicators

  • Table 7. Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 8. Life Expectancy at Birth 2014-2019

Market Data

  • Table 9. Sales of Consumer Health by Category: Value 2014-2019
  • Table 10. Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 11. NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 12. LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 13. Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 14. Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 15. Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 16. Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine
  • Switches

Definitions

Sources

    • Summary 1. Research Sources
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