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市場調査レポート

トルコのソフトドリンク市場

Soft Drinks in Turkey

発行 Euromonitor International 商品コード 178604
出版日 ページ情報 英文 93 Pages
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トルコのソフトドリンク市場 Soft Drinks in Turkey
出版日: 2016年02月17日 ページ情報: 英文 93 Pages
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概要

当レポートでは、トルコにおけるソフトドリンク市場全体を分析し、各セクター別に市場動向、競合の展望、予測などを検証し、企業プロファイルを盛り込んでいます。

トルコのソフトドリンク市場:概要

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 付録
  • 情報ソース

企業のプロファイル

  • Aroma Bursa Meyva Sulari Ve Gida San AS
  • Dimes Gida San Ve Ticaret AS
  • Sirmagrup Icecek San Ve Tic AS
  • Tamek Gida Ve Konsantre Sanayi As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • 栄養ドリンク
  • スポーツドリンク
  • アジア特産の飲料

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: SDTR

In 2015, soft drinks registered double digit current value growth, compared with a single digit CAGR seen over the review period. The high growth at the end of the review period was due to increased unit prices caused by the launch of more sophisticated and value-added products in the country and the devaluation of the Turkish lira against the US dollar and euro in 2015. The devaluation of the local currency meant increased import costs for raw materials.

Euromonitor International's Soft Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
  • Increased Urbanisation and the Young Population of the Country Drive Growth
  • Multinational Companies Increase Their Sales Share
  • New Product Launches Differentiate in Terms of Flavour and Packaging
  • Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period

Key Trends and Developments

  • the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
  • the Demand for Health and Wellness Products Is Rising
  • Product Launches and Advertisements Take National Values Into Account

Market Data

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 9. Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 10. Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 13. Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 14. Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 15. NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 16. LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 17. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 18. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 19. NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 20. LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 21. Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  • Table 22. Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  • Table 23. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 24. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 25. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 26. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 27. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 28. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 29. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 30. Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 31. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 32. Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 33. Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

Appendix

  • Fountain Sales in Turkey

Definitions

Sources

  • Summary 1. Research Sources

Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2. Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
  • Competitive Positioning
    • Summary 3. Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2015

Cay Isletmeleri Genel Mudurlugu in Soft Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 4. Cay Isletmeleri Genel Mudurlugu: Key Facts
    • Summary 5. Cay Isletmeleri Genel Mudurlugu: Operational Indicators
  • Competitive Positioning
    • Summary 6. Cay Isletmeleri Genel Mudurlugu: Competitive Position 2015

Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 7. Dimes Gida San ve Ticaret AS: Key Facts
  • Competitive Positioning
    • Summary 8. Dimes Gida San ve Ticaret AS: Competitive Position 2015

Sirmagrup Icecek San Ve Tic As in Soft Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 9. Sirmagrup Icecek San ve Tic AS: Key Facts
  • Competitive Positioning
    • Summary 10. Sirmagrup Icecek San ve Tic AS: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Institutional Bottled Water Sales

  • Table 34. Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 35. Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 36. Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 37. Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 38. Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 39. NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 40. LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 41. NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 42. LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 43. Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 44. Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 45. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 46. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 47. Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
  • Table 48. Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
  • Table 49. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
  • Table 50. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
  • Table 51. Off-trade Sales of Carbonates by Category: Volume 2010-2015
  • Table 52. Off-trade Sales of Carbonates by Category: Value 2010-2015
  • Table 53. Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
  • Table 54. Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
  • Table 55. Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
  • Table 56. Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
  • Table 57. Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
  • Table 58. NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
  • Table 59. LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
  • Table 60. NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
  • Table 61. LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
  • Table 62. Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
  • Table 63. Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
  • Table 64. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
  • Table 65. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
  • Table 66. Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
  • Table 67. Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020

Headlines

Trends

Category Data

Concentrates Conversions

  • Table 68. Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 69. Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
  • Table 70. Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
  • Table 71. Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
  • Table 72. Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
  • Table 73. Off-trade Sales of Concentrates by Category: Value 2010-2015
  • Table 74. Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
  • Table 75. NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
  • Table 76. LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
  • Table 77. NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
  • Table 78. LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
  • Table 79. NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
  • Table 80. LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
  • Table 81. NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
  • Table 82. LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
  • Table 83. Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
  • Table 84. Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
  • Table 85. Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
  • Table 86. Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
  • Table 87. Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
  • Table 88. Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 89. Off-trade Sales of Juice by Category: Volume 2010-2015
  • Table 90. Off-trade Sales of Juice by Category: Value 2010-2015
  • Table 91. Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
  • Table 92. Off-trade Sales of Juice by Category: % Value Growth 2010-2015
  • Table 93. Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
  • Table 94. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
  • Table 95. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
  • Table 96. Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
  • Table 97. Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
  • Table 98. NBO Company Shares of Off-trade Juice: % Volume 2011-2015
  • Table 99. LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
  • Table 100. NBO Company Shares of Off-trade Juice: % Value 2011-2015
  • Table 101. LBN Brand Shares of Off-trade Juice: % Value 2012-2015
  • Table 102. Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
  • Table 103. Forecast Off-trade Sales of Juice by Category: Value 2015-2020
  • Table 104. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
  • Table 105. Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 106. Off-trade Sales of RTD Coffee: Volume 2010-2015
  • Table 107. Off-trade Sales of RTD Coffee: Value 2010-2015
  • Table 108. Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
  • Table 109. Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
  • Table 110. NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
  • Table 111. LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
  • Table 112. NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
  • Table 113. LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
  • Table 114. Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
  • Table 115. Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
  • Table 116. Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
  • Table 117. Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 118. Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  • Table 119. Off-trade Sales of RTD Tea by Category: Value 2010-2015
  • Table 120. Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  • Table 121. Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  • Table 122. Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  • Table 123. Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  • Table 124. NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  • Table 125. LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  • Table 126. NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  • Table 127. LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  • Table 128. Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  • Table 129. Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  • Table 130. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  • Table 131. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 132. Off-trade Sales of Energy Drinks: Volume 2010-2015
  • Table 133. Off-trade Sales of Energy Drinks: Value 2010-2015
  • Table 134. Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
  • Table 135. Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
  • Table 136. NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
  • Table 137. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
  • Table 138. NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
  • Table 139. LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
  • Table 140. Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
  • Table 141. Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
  • Table 142. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
  • Table 143. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 144. Off-trade Sales of Sports Drinks: Volume 2010-2015
  • Table 145. Off-trade Sales of Sports Drinks: Value 2010-2015
  • Table 146. Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
  • Table 147. Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
  • Table 148. NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
  • Table 149. LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
  • Table 150. NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
  • Table 151. LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
  • Table 152. Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
  • Table 153. Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
  • Table 154. Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
  • Table 155. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020

Trends

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