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市場調査レポート

トルコのソフトドリンク市場

Soft Drinks in Turkey

発行 Euromonitor International 商品コード 178604
出版日 ページ情報 英文 78 Pages
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トルコのソフトドリンク市場 Soft Drinks in Turkey
出版日: 2019年03月13日 ページ情報: 英文 78 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるソフトドリンク市場全体を分析し、各セクター別に市場動向、競合の展望、予測などを検証し、企業プロファイルを盛り込んでいます。

トルコのソフトドリンク市場:概要

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 付録
  • 情報ソース

企業のプロファイル

  • Aroma Bursa Meyva Sulari Ve Gida San AS
  • Dimes Gida San Ve Ticaret AS
  • Sirmagrup Icecek San Ve Tic AS
  • Tamek Gida Ve Konsantre Sanayi As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • 栄養ドリンク
  • スポーツドリンク
  • アジア特産の飲料
目次
Product Code: SDTR

Soft drinks in Turkey registered higher off-trade volume growth in 2018 in comparison to the review period average. This was the result of increased tourism, hot weather climate and company investments in terms of new product development, advertising and higher fridge investment placed in off-trade outlets. Soft drinks witnessed remarkable double-digit off-trade current value growth, stimulated by rising unit prices due to high inflation in the country.

Euromonitor International's Soft Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Soft Drinks Demonstrates Above Average Growth in 2018

Increasing Price Sensitivity Amongst Turkish Consumers

Coca-Cola Icecek As Continues To Lead Soft Drinks

Most New Product Launches Target Health and Wellness

Soft Drinks Predicted To Record Positive Volume Growth Over Forecast Period

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
  • Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
  • Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
  • Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Appendix

Fountain Sales in Turkey

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Smaller Packages of Bottled Water Gain Share From Bulk Water

Price-sensitive Turkish Consumers Are Major Influence Over Sales

Carbonated Natural Mineral Bottled Water Is the Best Performer

Competitive Landscape

Sirmagrup Icecek Strengthens Leading Position Within Bottled Water

Local Companies Dominate Bottled Water Sales

Innovations in Bottled Water Are Largely in Terms of Packaging Design

Category Data

  • Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Headlines

Prospects

Carbonates Receives Strong Competition From Other Soft Drinks

Low Calorie Cola Registers Highest Off-trade Performance

On-trade Channel Benefits From Improving Tourism in the Country

Competitive Landscape

Coca-Cola Icecek As Retains Leadership of Carbonates

Launch of Functional/fortified Products Stimulate Growth of Carbonates

Companies Target Young Demographic in Advertising Campaigns

Category Data

  • Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
  • Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
  • Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
  • Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
  • Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
  • Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
  • Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
  • Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
  • Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
  • Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Headlines

Prospects

Volume Growth Stimulated by Demand From Lower-income Consumers

Sales of Concentrates Rise Through On-trade

Average Unit Price of Concentrates To Decline in Constant Terms

Competitive Landscape

Nazli Gida As Retains Leadership

the Share of Private Label Is Growing

Inadequate Marketing Support for Concentrates

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
  • Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
  • Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
  • Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
  • Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
  • Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
  • Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
  • Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
  • Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
  • Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
  • Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
  • Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
  • Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Make Purchasing Decisions Based on Pricing and Healthiness of Products

On-trade Channel Registers Better Performance Than Off-trade

Competitive Landscape

Coca-Cola Icecek Strengthens Leadership of Juice

Local Companies Dominate Juice

Companies Launch New Products That Stimulate Value Growth

Category Data

  • Table 85 Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 86 Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
  • Table 88 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
  • Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
  • Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
  • Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
  • Table 92 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
  • Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
  • Table 94 NBO Company Shares of Off-trade Juice: % Value 2014-2018
  • Table 95 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
  • Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 97 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Headlines

Prospects

Variety of Rtd Coffee Is Increasing

Young Urban Population To Stimulate Growth

Average Unit Prices Expected To Decline at Constant 2018 Prices

Competitive Landscape

Nestle Gida Sanayii As Ranks First in Rtd Coffee

Rtd Coffee Lacks Marketing Investment

Category Data

  • Table 100 Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 101 Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
  • Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
  • Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
  • Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Headlines

Prospects

Rtd Tea Maintains Its Popularity As A Refreshing and Healthy Drink

On-trade Set To Display Better Performance Compared To Review Period

Celebrity Endorsement Popular Strategy for Advertising

Competitive Landscape

Leading Lipton Losing Share To Didi

Rtd Tea Receives Considerable Marketing Support

New Product Launches for Rtd Tea

Category Data

  • Table 112 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 113 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  • Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
  • Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  • Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  • Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Functional Products by Young Population

On-trade Demonstrates Strong Double-digit Volume Growth

Demand for Reduced Sugar Energy Drinks Is Increasing

Competitive Landscape

Red Bull Gida Dagitim Ve Pazarlama Ticaret Ltd Sti Leads Energy Drinks

Monster Energy Turkiye Demonstrates Strongest Performance

Sponsorship Activities, Promotions and New Product Launches Are Key To Success

Category Data

  • Table 125 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 126 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 127 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 128 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 129 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 133 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 134 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 135 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 136 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Headlines

Prospects

Growth of Sports Drinks Driven by Increasing Number of Products

Strong Competition From Protein Drinks Is A Barrier To Strong Growth

Availability of Sports Drinks Is Largely Limited To Selected Grocery Retailers

Competitive Landscape

Coca-Cola Icecek Retains Leadership of Sports Drinks

Sport Drinks Lacks Advertising and Promotional Support

Category Data

  • Table 137 Off-trade Sales of Sports Drinks: Volume 2013-2018
  • Table 138 Off-trade Sales of Sports Drinks: Value 2013-2018
  • Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
  • Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
  • Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
  • Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
  • Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Prospects

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