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市場調査レポート

トルコのソフトドリンク市場

Soft Drinks in Turkey

発行 Euromonitor International 商品コード 178604
出版日 ページ情報 英文
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価格
本日の銀行送金レート: 1USD=107.57円で換算しております。
トルコのソフトドリンク市場 Soft Drinks in Turkey
出版日: 2019年12月18日 ページ情報: 英文
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概要

当レポートでは、トルコにおけるソフトドリンク市場全体を分析し、各セクター別に市場動向、競合の展望、予測などを検証し、企業プロファイルを盛り込んでいます。

トルコのソフトドリンク市場:概要

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 付録
  • 情報ソース

企業のプロファイル

  • Aroma Bursa Meyva Sulari Ve Gida San AS
  • Dimes Gida San Ve Ticaret AS
  • Sirmagrup Icecek San Ve Tic AS
  • Tamek Gida Ve Konsantre Sanayi As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • 栄養ドリンク
  • スポーツドリンク
  • アジア特産の飲料
目次
Product Code: SDTR

2019 saw strong volume and value growth in sales of soft drinks in Turkey. Various factors resulted in higher demand generally, including strong population growth, rapid urbanisation and increased inbound tourism flows. With sales rising, industry players are more prepared to invest in new product development, advertising campaigns and greater in-store visibility. Another major factor supporting strong value growth across the industry in 2019 was the very high consumer price inflation being seen...

Euromonitor International's‘ Soft Drinks in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

December 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Solid Sales Growth Underpinned by Population Growth and Urbanisation

Introduction of Tax on Fruit Juice Hits Demand for 100% Juice and Nectars

Major Global Players Remain the Leading Names in Soft Drinks

Health and Wellness Remains A Major Focus of New Product Development

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Appendix

Fountain Sales in Turkey

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Demand for Bottled Water Under Pressure As Consumers Seek Alternatives

Rising Unit Prices Hit Sales Growth in Bottled Water

Traditional Status Products Remain the Most Popular Despite Innovation

Competitive Landscape

Sirmagrup Icecek and Nestle Waters Continue To Lead Sales

Low Prices and Improved Distribution Contribute To Sirma's Surge

Packaging Remains A Focus for Innovation in the Category

Category Data

  • Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Headlines

Prospects

Health and Wellness at the Forefront of New Product Innovation

Low-calorie Cola Carbonates Benefits From Recent Launches

Tough Economic Conditions Spur Migration From Juice To Orange Carbonates

Competitive Landscape

Coca-Cola Icecek Maintains Its Strong Leadership in Carbonates

Health and Wellness at the Forefront of New Product Development

Advertising Campaigns Focus on Traditional Consumption Occasions

Category Data

  • Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Headlines

Prospects

Consumers Continue To Lose Interest in Concentrates

Further Declines Ahead for A Category With An Image Problem

Sales Remain Under Pressure Due To Rising Prices

Competitive Landscape

Cardak Leads Via Its Dominance in Liquid Concentrates

Lack of Marketing Support Continues To Suppress the Category's Growth Potential

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
  • Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
  • Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
  • Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
  • Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
  • Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
  • Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
  • Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
  • Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
  • Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
  • Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
  • Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Headlines

Prospects

Rising Prices Due To New Taxes Influence Sales Trends in Juice

Nectars Remains the Dominant Juice Category

Changes in Consumption Due To Rising Prices Influence Industry Players

Competitive Landscape

Coca-Cola Icecek Leads Juice Via Its Virtually Ubiquitous Brand Cappy

Buoyant Demand for Health Products Benefits Sales of Juice

Category Data

  • Table 84 Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 85 Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 87 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 88 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 89 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 90 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 91 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 93 NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 94 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 96 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

Headlines

Prospects

Strong Sales Growth As Demand Rises Among A Young Urban Consumer Base

the Greater Visibility of Rtd Coffee Contributes To Growth

Spread of Specialist Coffee Shops Positive for Retail Sales of Rtd Coffee

Competitive Landscape

Nestle Dominates Due To Its First-mover Advantage and Wide Distribution

Recent Launches Stimulate Competition in the Category

the Lack of Media Advertising Continues To Suppress Growth in the Category

Category Data

  • Table 99 Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 100 Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 103 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 105 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Headlines

Prospects

Rtd Tea Benefits From Healthy, Modern Image

Adverse Tea Harvest Contributes To Slower Category Sales Growth

Strong Unit Price Inflation Leads To High Current Value Growth

Competitive Landscape

Lipton Remains Turkey's Leading Rtd Tea Brand

Private Label Gains Ground As Consumers Look for Value

Didi Continues To Lose Value Share As Poor Tea Harvest Hits Hard

Category Data

  • Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Headlines

Prospects

Energy Drinks Benefit From Reputation for Boosting Concentration

Concerns Over High Caffeine Content Fails To Break Energy Drinks' Stride

Low-sugar and Sugar-free Versions of Energy Drinks Make Their Mark

Competitive Landscape

Red Bull Remains the Dominant Brand in Energy Drinks

Monster Energy Benefits From Improved Distribution

Sponsoring Youth-oriented Events and Innovation Remain Crucial

Category Data

  • Table 124 Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 125 Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 126 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 127 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 128 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 130 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 131 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 132 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 133 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 134 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 135 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Headlines

Prospects

Rising Interest in Sports and Fitness Culture Boosts Sales Growth

Sports Drinks Faces Competition From Sports Protein Rtds

New Product Launches Continue To Spur Growth in Sports Drinks

Competitive Landscape

Coca-Cola Icecek Dominates Sports Drinks Sales With Powerade

Absence of Advertising Support Continues To Compromise Growth Potential

Category Data

  • Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024