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市場調査レポート

ブラジルのホームケア市場

Home Care in Brazil

発行 Euromonitor International 商品コード 172420
出版日 ページ情報 英文 68 Pages
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ブラジルのホームケア市場 Home Care in Brazil
出版日: 2016年04月06日 ページ情報: 英文 68 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルのホームケア市場について調査し、市場全体およびセグメント別の動向、競合情勢、見通し、および主要データを分析しており、国内企業のプロファイルを提供しています。

ブラジルのホームケア市場

  • エグゼクティブサマリー
  • 主要動向・発展
  • 市場指標
  • 市場データ
  • 定義

国内企業のプロファイル:ブラジル

  • Bombril SA
  • Flora Produtos De Higiene E Limpeza Ltda
  • Quimica Amparo Ltda
  • Reckitt Benckiser (Brasil) Ltda
  • Unilever Brasil Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア市場
  • 漂白剤
  • 食器洗い市場
  • 殺虫剤市場
  • ランドリーケア市場
  • 研磨剤市場
  • 表面ケア市場
  • トイレケア市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPBR

The home care category continued to register growth in both value and volume terms in 2015, which was especially positive considering the macroeconomic environment in Brazil. Local consumers are willing to learn more about home care products and use more specific offerings for every part of the household.

Euromonitor International's Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Homecare Maintains Growth Despite General Market Deceleration
  • Segmentation and Greater Promotional Activity Underpin Growth
  • Brazilian Home Care Environment Increasingly Fragmented, Private Labels Gain Sales
  • Cash and Carry Channel Increases Relevance for Home Care
  • Homecare Expected To See Slower Growth Over Forecast Period

Key Trends and Developments

  • Decline in Purchasing Power Leads To Increased Promotion of Home Care
  • Will Brazil Ever Shift From Hand Dishwashing To Automatic Dishwashing?
  • Consumers Rely More on Bulk Shopping Through Cash and Carry for Home Care

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Bombril SA in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. Bombril SA: Key Facts
    • Summary 3. Bombril SA: Operational Indicators
  • Competitive Positioning
    • Summary 4. Bombril SA: Competitive Position 2015

Procter & Gamble Do Brasil SA in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5. Procter & Gamble Brasil Ltda: Key Facts
    • Summary 6. Procter & Gamble Brasil Ltda: Operational Indicators
  • Competitive Positioning
    • Summary 7. Procter & Gamble Brasil Ltda: Competitive Position 2015

Quimica Amparo Ltda in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 8. Quimica Amparo Ltda: Key Facts
  • Competitive Positioning
    • Summary 9. Quimica Amparo Ltda: Competitive Position 2015

Reckitt Benckiser (brasil) Ltda in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 10. Reckitt Benckiser (Brasil) Ltda: Key Facts
  • Competitive Positioning
    • Summary 11. Reckitt Benckiser (Brasil): Competitive Position 2015

Unilever Brasil Ltda in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 12. Unilever Brasil Ltda: Key Facts
    • Summary 13. Unilever Brasil Ltda: Operational Indicators
  • Competitive Positioning
    • Summary 14. Unilever Brasil Ltda: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach: Value 2010-2015
  • Table 20. Sales of Bleach: % Value Growth 2010-2015
  • Table 21. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23. Forecast Sales of Bleach: Value 2015-2020
  • Table 24. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 26. Sales of Dishwashing by Category: Value 2010-2015
  • Table 27. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 37. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 40. Sales of Laundry Care by Category: Value 2010-2015
  • Table 41. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46. Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
  • Table 47. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 48. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 49. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 50. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 51. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 52. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 53. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 54. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55. Sales of Polishes by Category: Value 2010-2015
  • Table 56. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 57. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 58. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 59. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 60. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61. Sales of Surface Care by Category: Value 2010-2015
  • Table 62. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 63. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 64. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 65. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 66. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 67. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 68. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 69. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 70. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71. Sales of Toilet Care by Category: Value 2010-2015
  • Table 72. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 73. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 74. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 75. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 76. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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