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市場調査レポート

ブラジルのホームケア市場

Home Care in Brazil

発行 Euromonitor International 商品コード 172420
出版日 ページ情報 英文 55 Pages
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ブラジルのホームケア市場 Home Care in Brazil
出版日: 2018年02月07日 ページ情報: 英文 55 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルのホームケア市場について調査し、市場全体およびセグメント別の動向、競合情勢、見通し、および主要データを分析しており、国内企業のプロファイルを提供しています。

ブラジルのホームケア市場

  • エグゼクティブサマリー
  • 主要動向・発展
  • 市場指標
  • 市場データ
  • 定義

国内企業のプロファイル:ブラジル

  • Bombril SA
  • Flora Produtos De Higiene E Limpeza Ltda
  • Quimica Amparo Ltda
  • Reckitt Benckiser (Brasil) Ltda
  • Unilever Brasil Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア市場
  • 漂白剤
  • 食器洗い市場
  • 殺虫剤市場
  • ランドリーケア市場
  • 研磨剤市場
  • 表面ケア市場
  • トイレケア市場
目次
Product Code: HCPBR

A more cost-conscious mindset continues to influence Brazilian consumers' habits in home care. Most of the modified consumer habits highlighted in last year's edition are still relevant. Warehouse clubs, which commonly offer more competitive prices, continue to increase their participation in revenue and volume. Also important is the trading-down to entry-level brands or even other categories that can play a role as substitutes. However, this new mindset of analysing purchasing decisions more ca...

Euromonitor International's Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant

Concentrated Liquid Detergents Registers Robust Growth

High Concentration of Multinationals, But Strengthened Local Companies

Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions

High Unmet Potential Due To Socioeconomic Indicators

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Consumers Spending More Time at Home Contributes To Growth

Premiumisation in Innovation

Spray/aerosol Air Fresheners Will Continue To Be the Largest Category

Competitive Landscape

Different Strategies of Ceras Johnson and Reckitt Benckiser

Premiumisation Pursued by Two Leading Players

Car Air Fresheners the Most Fragmented Category

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Economic Downturn Boosts Bleach Sales

Chlorine-free Versions Are Set To Grow Substantially Over the Forecast Period

Competitive Landscape

Industria Anhembi SA Maintains Its Leading Position

Private Label Will Continue To Be Prominent

Regionalisation of Players Will Still Represent A Widescale Movement in Bleach

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Price Will Continue To Be A Key Decision Factor

Automatic Dishwashing Products Are Set To Recover and See Conservative Growth

Innovation Limited To Concentrated Gel Formats

Competitive Landscape

Economic Crisis Did Not Affect Participation

Multinationals Dominate Automatic Dishwashing

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Climate Benefits Sales of Home Insecticides

Sprays and Aerosols Are the Most Purchased Formats

Effective and Long-lasting Products Desired

Competitive Landscape

Ceras Johnson and Reckitt Benckiser Brasil Comfortably Lead

Private Label Is Still Negligible

Innovation Also Seen in Other Home Insecticides

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers More Inclined To Try Newer Brands With A Cost Benefit

Fragrances Will Remain A Key Differentiator

High Level of Fragmented Use Reveals Pros and Cons

Competitive Landscape

Competitive Prices Still Important

Procter & Gamble Benefits From Concentrated Formats

Niche Products Rely on Promotional Campaigns

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumer Behaviour Is A Strong Force That Negatively Affects Surface Polishes

Home Construction Could Help To Mitigate the Struggle of the Category

Shoe Polish Records Growth

Competitive Landscape

Reckitt Benckiser Remains the Leading Player

Innovation Efforts Are Not As Strong As in Other Home Care Categories

Private Label Languishes As the Category Does Not Show Signs of Consistent Growth

Category Data

  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Task-specific Products Will Continue To Gain Penetration

Multi-purpose Cleaners Suffer Competition From Other Price-orientated Categories

Consumers Opting for Lower-priced Products

Competitive Landscape

Reckitt Benckiser Continues To Lead

Low-end Categories Becoming More Fragmented

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
  • Table 65 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Toilet Design Not Reflecting Major Shifts in the Category

Post-recession Period Is An Opportunity for the Unmet Market Potential

Innovation Can Promptly Respond To Convenience and Healthy Living

Competitive Landscape

SC Johnson and Reckitt Benckiser Continue To Lead

Local Companies Are Limited To Entry-level Categories

Substitutes Expected To Lose Strength

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2012-2017
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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