株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ブラジルのホームケア市場

Home Care in Brazil

発行 Euromonitor International 商品コード 172420
出版日 ページ情報 英文 71 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.65円で換算しております。
Back to Top
ブラジルのホームケア市場 Home Care in Brazil
出版日: 2017年01月17日 ページ情報: 英文 71 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルのホームケア市場について調査し、市場全体およびセグメント別の動向、競合情勢、見通し、および主要データを分析しており、国内企業のプロファイルを提供しています。

ブラジルのホームケア市場

  • エグゼクティブサマリー
  • 主要動向・発展
  • 市場指標
  • 市場データ
  • 定義

国内企業のプロファイル:ブラジル

  • Bombril SA
  • Flora Produtos De Higiene E Limpeza Ltda
  • Quimica Amparo Ltda
  • Reckitt Benckiser (Brasil) Ltda
  • Unilever Brasil Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア市場
  • 漂白剤
  • 食器洗い市場
  • 殺虫剤市場
  • ランドリーケア市場
  • 研磨剤市場
  • 表面ケア市場
  • トイレケア市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPBR

Despite the deterioration in economic activity, home care in Brazil managed to post current value growth of 7% in 2016. However, for the second year in a row current value growth for the market as a whole was below the official rate of inflation, reflecting the fact that even fmcgs were affected by the challenging economic environment.

Euromonitor International's Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Continues To Develop Positively Despite Challenging Economic Scenario

Intensive Promotional Activity Helps To Sustain Demand for Home Care Products

Cheaper Brands From Smaller Players Gain Ground in Home Care

Warehouse Clubs Remains the Most Dynamic Distribution Channel in Home Care

Reasonably Positive Performance Projected for Home Care Over the Forecast Period

Key Trends and Developments

Trading Up and Trading Down Evident Across Different Home Care Categories

More Home Care Companies Turn To Fragrance As A Way To Attract Consumers

Penetration of Liquid Detergents Continues To Improve in Brazil, Albeit Gradually

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Bombril SA in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2 Bombril SA: Key Facts
    • Summary 3 Bombril SA: Operational Indicators 2014-2016
  • Competitive Positioning
    • Summary 4 Bombril SA: Competitive Position 2016

Procter & Gamble Do Brasil SA in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5 Procter & Gamble do Brasil SA: Key Facts
  • Competitive Positioning
    • Summary 6 Procter & Gamble do Brasil SA: Competitive Position 2016

Quimica Amparo Ltda in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 7 Quimica Amparo Ltda: Key Facts
  • Competitive Positioning
    • Summary 8 Quimica Amparo Ltda: Competitive Position 2016

Reckitt Benckiser (brasil) Ltda in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 9 Reckitt Benckiser (Brasil) Ltda: Key Facts
  • Competitive Positioning
    • Summary 10 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2016

Unilever Brasil Ltda in Home Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 11 Unilever Brasil Ltda: Key Facts
  • Competitive Positioning
    • Summary 12 Unilever Brasil Ltda: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Bleach: Value 2011-2016
  • Table 20 Sales of Bleach: % Value Growth 2011-2016
  • Table 21 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 23 Forecast Sales of Bleach: Value 2016-2021
  • Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2011-2016
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2011-2016
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 42 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 44 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  • Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Polishes by Category: Value 2011-2016
  • Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2011-2016
  • Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2014
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2014
  • Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2011-2016
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
Back to Top