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世界の旅行市場:景気後退によって世界の旅行動向はどのように変化したか

The Way We Travel: How Global Travel Behaviour has Changed in the Wake of the Recession

発行 Euromonitor International 商品コード 168125
出版日 ページ情報 英文 68 Pages
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世界の旅行市場:景気後退によって世界の旅行動向はどのように変化したか The Way We Travel: How Global Travel Behaviour has Changed in the Wake of the Recession
出版日: 2010年12月14日 ページ情報: 英文 68 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

世界経済が徐々に不景気から回復する中で、旅行に対する行動はどの程度まで変化するでしょうか。消費者は昔の習慣に戻るでしょうか、それとも質素で価値があり、個人的で環境にやさしいといった点を重視した、新たな行動が浸透するでしょうか?

当レポートでは、世界の旅行市場において、市場規模や企業シェア、流通に関するデータなどを提供、景気後退、新型インフルエンザやアイスランドの火山灰といった、業界にとってマイナスの要素が旅行市場に与える影響を検証し、今後の予測も織り込んで、概略以下の構成でお届けいたします。

エグゼクティブサマリー

  • 需要の要因
  • 観光産業の動向
  • 展望

旅行行動に影響する要因

  • 経済の状況
  • 質素な生活への注目
  • ロイヤルティの重要性
  • 為替レート
  • 逆境の克服
  • ヘルスツーリズムへの注目
  • Webの力
  • エコ・トラベルへの動き
  • ゲイツーリズム
  • ニッチ・ツーリズムの高まり
  • 人口動態

旅行およびツーリズム市場

  • 概要
  • 国内旅行動向
  • 海外旅行動向

主な市場のスナップショット

  • 中国
  • フランス
  • ドイツ
  • インド
  • イタリア
  • 日本
  • 英国
  • 米国

今後の展望

  • 注目の動向
  • 予測
目次
Product Code: SB1012TRAVEL

Abstract

As the world’s economy slowly emerges from recession, to what extent will current travel behaviour alter? Will consumers return to old habits, or is the new emphasis on frugality, value, individualism and sustainability here to stay? This global report draws on Euromonitor’s extensive travel and tourism database to examine the impact of the downturn and other recent adversities, such as swine flu and the Icelandic ash cloud, on the travel market, and the industry’s prospects for the future.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Strategy Briefing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

The Way We Travel: How Global Travel Behaviour has Changed in the Wake of the Recession
Euromonitor International : Strategy Briefing
December 2010
List of Contents and Tables
Executive Summary
Demand Factors

  • Summary 1 Factors Influencing Travel Behaviour in 2009/2010
Tourism Trends
Chart 1 Top 10 Growth Destinations in 2009
Outlook
  • Summary 2 Opportunities and Challenges in the Travel Industry
Factors Affcting Travel Behaviour
the State of the Economy
  • Table 1 GDP Growth in Selected Countries 2004-2009
Focus on Frugal Living
  • Table 2 Global Holidays by Length 2004-2009
  • Table 3 Low Cost Carriers' Share of Airline Passengers in Selected Markets 2004/2009
the Importance of Loyalty
  • Summary 3 Major Travel Loyalty Pogrammes 2010
Exchange Rates
  • Table 4 Exchange Rates Against US$ 2008, 2009 and Forecast 2010
Overcoming Adversities
Emphasis on Health
  • Table 5 Spa Sales in Leading Markets 2004-2009
  • Table 6 Medical Tourism Revenues in Leading Markets 2004-2009
the Power of the Web
  • Table 7 Unique Audience and Time Spent Per Person on Social Networking Sites in Leading Markets 2009
the Move Towards Greener Travel
  • Table 8 Importance of Various Criteria when Choosing a Holiday Involving a Flight 2009
  • Table 9 Attitudes Towards Sustainable Tourism 2009
Gay Tourism
  • Summary 4 Gay-friendly Travel Companies 2010
the Rise of Niche Tourism
Chart 2 Adventure Travellers by Type 2009
Demographic Trends
Chart 3 Percentage Population Aged 65+ by Region 2004/2009/2014
  • Summary 5 Characteristics of Adventure Travellers by Age Group
the Travel and Tourism Market
Overview
  • Table 10 Global Incoming Tourism Indicators 2004-2009
  • Table 11 Global Tourism Expenditure and Revenues by Sector 2004-2009
  • Table 12 Top 30 Tourism Destinations and Growth 2004-2009
Domestic Tourism Trends
  • Table 13 Expenditure on Domestic Tourism by Country 2004-2009
Outbound Tourism Trends
  • Table 14 Expenditure on Outbound Tourism by Country 2004-2009
Key Market Snapshots
China
  • Table 15 China: Travel Trends 2004-2014
  • Table 16 China: Tourism Revenues 2004-2014
France
  • Table 17 France: Travel Trends 2004-2014
  • Table 18 France: Tourism Revenues 2004-2014
Germany
  • Table 19 Germany: Travel Trends 2004-2014
  • Table 20 Germany: Tourism Revenues 2004-2014
India
  • Table 21 India: Travel Trends 2004-2014
  • Table 22 India: Tourism Revenues 2004-2014
Italy
  • Table 23 Italy: Travel Trends 2004-2014
  • Table 24 Italy: Tourism Revenues 2004-2009
Japan
  • Table 25 Japan: Travel Trends 2004-2014
  • Table 26 Japan: Tourism Revenues 2004-2014
UK
  • Table 27 UK: Travel Trends 2004-2014
  • Table 28 UK: Tourism Revenues 2004-2014
US
  • Table 29 US: Travel Trends 2004-2014
  • Table 30 US: Tourism Revenues 2004-2014
Future Outlook
Trends To Watch
  • Table 31 Forecast GDP Growth in Selected Countries 2009-2014
Forecasts
  • Table 32 Forecast Growth in Arrivals by Region 2010-2014
Chart 4 Leading Growth Destinations 2009-2014
  • Table 33 Forecast Holidays by Length 2009-2014
Chart 5 Leading Markets for Outbound Travel 2009-2014


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