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中国における消費者ライフスタイル

Consumer Lifestyles in China

発行 Euromonitor International 商品コード 167415
出版日 ページ情報 英文 39 Pages
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中国における消費者ライフスタイル Consumer Lifestyles in China
出版日: 2015年07月16日 ページ情報: 英文 39 Pages
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概要

当レポートでは、中国における消費者ライフスタイルについて調査分析し、人口、都市開発、持ち家、世帯プロファイル、労働、所得、消費者・家族の支出、健康、教育、食習慣、飲酒習慣、ショッピング習慣、個人の身だしなみ、衣類、レジャー習慣、貯蓄と投資、メディア、通信、輸送、旅行と観光など、消費者の支出に影響を与える要因について検証して、概略以下の構成でお届けいたします。

主要な消費者動向

  • 50を超えると倹約が減る
  • 贅沢な暮らし方
  • まずは安全
  • 文化的意識はデジタルへ
  • 消費者社会はオンラインへ

消費者区分

  • 乳幼児
  • 子供
  • トゥイーン(8〜12歳)
  • ティーンエイジャー(13〜19歳)
  • 20代
  • 30代
  • 中年層
  • 高齢層

住宅と世帯

  • 持ち家
  • 世帯プロファイル
  • 維持費

お金と貯蓄

  • 支払方法に対する考え方
  • 貯蓄
  • ローンと不動産担保ローン

飲食

  • 食習慣
  • 飲酒習慣

身だしなみとファッション

  • 美容の認識
  • 女性の身だしなみ
  • 男性の身だしなみ
  • ファッションの動向

健康とウェルネス

  • 健康と幸福に対する考え方
  • 肥満
  • 喫煙に対する考え方

ショッピング習慣

  • 主な家庭用品店
  • 高価なショッピング
  • 個人的ショッピング
  • オンラインショッピング

レジャーと娯楽

  • 在宅
  • 外出
  • スポーツ、フィットネス
  • 休暇
  • 祝日、お祝い、贈答

移動

  • 自家輸送
  • 交通機関
  • 通勤
  • 飛行機旅行

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CLCN

Despite a sluggish economy, Chinese consumers continue to spend as they enjoy ever-rising levels of disposable income. The urban middle-class continues to grow and their numbers will be bolstered in coming years as incomes rise among rural consumers. Greater access to the internet has made it the shopping channel of choice for millions of consumers seeking modern goods and services. On the other hand, spending on healthcare will dominate in coming years as the population rapidly ages.

Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Lifestyles in China

  • Chart 1. Lifestyles in China

Top Five Consumer Trends

Consumer Confidence Slipping in Sluggish Economy

Consumers Continue To Drive Explosive Growth in Online Shopping

Ageng Population Drives Increased Demand for Senior Care

Rural Inhabitants Set To Become Empowered Consumers

More Chinese Tourists Choosing To Travel Independently

Consumer Segmentation

Babies and Infants

Continuing Demand for Milk Powder

Some Parents Invest in Education by Having Births in US

  • Chart 2. Babies and Infants in Focus 2000-2020

Kids

Modern Parents More Willing To Buy Toys for Children As Long As They're Safe

Increased Consumption of Unhealty Foods Fuelling Obesity Rates

Pollution Affects Kids Growing Up

  • Chart 3. Kids in Focus 2000-2020

Tweenagers

  • Chart 4. Tweens in Focus 2000-2020

Teens

  • Chart 5. Teens in Focus 2000-2020

Young Adults

  • Chart 6. Young Adults in Focus 2000-2020

Middle Youth

  • Chart 7. Middle Youth in Focus 2000-2020

Mid-lifers

  • Chart 8. Mid-Lifers in Focus 2000-2020

Late-lifers

  • Chart 9. Late-Lifers in Focus 2000-2020

Housing and Households

Home Ownership

  • Chart 10. Home Ownership 2000-2020

Household Profiles

  • Chart 11. Household Profiles 2000-2020

Running Costs

  • Chart 12. Household Running Costs 2000-2020

Money and Savings

Attitudes Toward Payment Methods

Savings

Loans and Mortgages

  • Chart 13. Borrowing and Saving 2000-2019

Eating and Drinking

Eating Habits

  • Chart 14. Food Expenditure Profile 2000-2020

Drinking Habits

  • Chart 15. Drinks Expenditure Profile 2000-2020

Grooming and Fashion

Female Grooming and Fashion Trends

Male Grooming and Fashion Trends

  • Chart 16. Grooming and Fashion Expenditure 2000-2020

Health and Wellness

Attitudes To Health and Well-being

  • Chart 17. Health of the Nation 2000-2020

Shopping Habits

Main Household Shop

Shopping for Big-ticket Items and Personal Goods

  • Chart 18. Where Households Shop for Essentials 2000-2019

Leisure and Recreation

Leisure Time

Vacations

Public Holidays, Celebrations and Gift-giving

  • Chart 19. Possession of Selected Home-Tech and Mobile Phones 2000-2020

Getting Around

Private Transport

  • Chart 20. Getting Around on Private Transport 2000-2020

Public Transport

Commuting

  • Chart 21. Getting Around on Public Transport 2000-2020
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