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消費者のライフスタイル:ブラジル

Consumer Lifestyles in Brazil

発行 Euromonitor International 商品コード 167413
出版日 ページ情報 英文 42 Pages
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本日の銀行送金レート: 1USD=107.84円で換算しております。
消費者のライフスタイル:ブラジル Consumer Lifestyles in Brazil
出版日: 2018年09月06日 ページ情報: 英文 42 Pages
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概要

当レポートでは、ブラジルにおける消費者のライフスタイルについて分析し、住宅・世帯構成・所得・支出の傾向や、健康、教育、食習慣、ショッピング、身だしなみ、ファッション、レジャー、貯蓄・投資、メディア、コミュニケーション、交通・旅行などの利用・支出状況について調査しております。

ブラジル消費者のライフスタイル

消費者の主な傾向

消費者の分類

  • 乳幼児 (0~2歳)
  • キッズ(3~8歳)
  • トゥイーン (9~12歳)
  • ティーン (13~17歳)
  • ヤングアダルト (18~29歳)
  • ミドルユース (30~45歳)
  • 中年層 (45~59歳)
  • 高齢層 (60歳以上)
  • シニア (80歳以上)

住宅・家庭

  • 持ち家率
  • ランニングコスト

支出・貯蓄

  • 支出に対する考え方
  • 貯蓄に対する考え方

ショッピング

  • 日常品の主な購入場所
  • 高額商品/個人用品のショッピング
  • オンラインショッピング

飲食

  • 食習慣
  • 飲酒習慣

身だしなみ・ファッション

  • 自分への投資:女性向け身だしなみ・衛生用品
  • 自分への投資:男性向け身だしなみ・衛生用品
  • ファッションリーダーやセレブ (著名人) の影響

健康で倫理的な生活

  • 健康・幸福に対する考え方
  • 倫理的 (エシカル) な生活
  • スポーツ・フィットネス

余暇・リクリエーション

  • 余暇時間
  • 休暇
  • 祝い事・ギフト贈呈の機会
目次
Product Code: CLBR

In recent years consumers, suffering from the impact of the recession and related negative economic issues, cut back their household spending and eschewed non-essentials. Though the recession has passed, consumers remain wary, and a return to robust spending may be some time off. Many price-conscious consumers have turned to internet retailers to satisfy their desire for lower prices. Despite the recent economic downturn, demand for cosmetics and other beauty products remains strong.

Euromonitor's 'Consumer Lifestyles in Brazil report' analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Lifestyles in Brazil
    • Chart 1 Chart 1 Consumer Lifestyles in 2018
  • Top Five Consumer Trends
  • Consumer Spending Remains Sluggish
  • Growth of Online Shopping Driven by Young Consumers on Mobile Devices
  • Consumers Value Their Physical Appearance
  • Many Workers Retire Early With Big Pensions
  • Consumers Adopting Greener Attitudes
  • Consumer Segmentation
  • Babies and Infants (0-2 Years)
    • Chart 2 Chart 2 Babies and Infants in Focus 2017-2030
  • Kids (aged 3-7)
    • Chart 3 Chart 3 Kids in Focus 2017-2030
  • Tweens (aged 8-12)
    • Chart 4 Chart 4 Tweens in Focus 2017-2030
  • Teens (13-17)
    • Chart 5 Chart 5 Teens in Focus 2017-2030
  • Young Adults (18-29)
    • Chart 6 Chart 6 Young Adults in Focus 2017-2030
    • Chart 7 Chart 7 Priorities of Young Adults (Aged 18-29)
  • Middle Youth (30-44)
    • Chart 8 Chart 8 Middle Youth in Focus 2017-2030
    • Chart 9 Chart 9 Priorities of Middle Youth (Aged 30-44)
  • Mid-lifers (45-64)
    • Chart 10 Chart 10 Mid-Lifers in Focus 2017-2030
    • Chart 11 Chart 11 Priorities and Preferences of Mid-Lifers (Aged 45-59)
  • Later-lifers (60+)
    • Chart 12 Chart 12 Later-Lifers in Focus 2017-2030
    • Chart 13 Chart 13 Priorities and Preferences of Later-Lifers (Aged 60+)
  • Seniors (80+)
    • Chart 14 Chart 14 Seniors in Focus 2017-2030
    • Chart 15 Chart 15 Life Expectancy 2017-2030
  • House and Home
  • the Home Space
    • Chart 16 Chart 16 Home Ownership 2017-2030
    • Chart 17 Chart 17 Households by Type 2017-2030
    • Chart 18 Chart 18 Households by Urban and Rural 2017-2030
    • Chart 19 Chart 19 Age Distribution of Consumers by Dwelling Type 2017
  • Running Costs
    • Chart 20 Chart 20 Household Running Costs 2017-2030
    • Chart 21 Chart 21 Housing-related Spending Intentions
  • Spending and Saving
  • Attitudes Towards Spending
    • Chart 22 Chart 22 Discretionary Item or Service Spending Intentions: 2017-2018
  • Attitudes Towards Savings
    • Chart 23 Chart 23 Disposable Income and Savings 2012-2017
    • Chart 24 Chart 24 Saving and Spending Intentions 2017-2018
  • Shopping
  • Main Household Shop
    • Chart 25 Chart 25 Household Shop by Retailer Type 2017
    • Chart 26 Chart 26 Shopping Habits, Attitudes and Influencers
  • Shopping for Big-ticket Items and Personal Goods
  • Shopping Online
    • Chart 27 Chart 27 Spending on Internet Retailing 2017-2022
    • Chart 28 Chart 28 Motivations for Shopping Online vs In-store
  • Eating and Drinking
  • Eating Habits
    • Chart 29 Chart 29 Consumer Spending on Food by Type: 2017
    • Chart 30 Chart 30 Preferences, Preparation, and Consumption of Food
    • Chart 31 Chart 31 Total Consumer Spending compared to Spending on Food 2017
  • Drinking Habits
    • Chart 32 Chart 32 Consumer Spending on Drinks by Type 2017
    • Chart 33 Chart 33 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017-2030
    • Chart 34 Chart 34 Frequency of Drink Consumption Outside the Home
  • Grooming and Appearance
  • Investing in Yourself: Female Personal Grooming and Hygiene
    • Chart 35 Chart 35 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
    • Chart 36 Chart 36 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017-2030
    • Chart 37 Chart 37 Daily Time Spent on Grooming Activities by Women: 2017
  • Investing in Yourself: Male Personal Grooming and Hygiene
    • Chart 38 Chart 38 Daily Time Spent on Grooming Activities by Men: 2017
  • Style Icons and Celebrity Influences
    • Chart 39 Chart 39 Social Media and Celebrity Influences
  • Healthy and Ethical Living
  • Attitudes To Health and Wellbeing
    • Chart 40 Chart 40 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
    • Chart 41 Chart 41 Obese and Overweight Population 2017 and 2020
    • Chart 42 Chart 42 Daily Health-Related Activities and Concerns by Age: 2017
  • Ethical Living
    • Chart 43 Chart 43 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
  • Sport and Fitness
    • Chart 44 Chart 44 Frequency of Exercise Activities
  • Leisure and Recreation
  • Leisure Time
    • Chart 45 Chart 45 Life Stress Concerns
    • Chart 46 Chart 46 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
    • Chart 47 Chart 47 Frequency of Common Digital Activities on a Computer and a Mobile Phone
    • Chart 48 Chart 48 Daily Social Activities on Computer vs. Mobile Phone: 2017
    • Chart 49 Chart 49 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
  • Vacations
    • Chart 50 Chart 50 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
    • Chart 51 Chart 51 Holiday Time and Domestic and International Trips
  • Opportunities for Celebrations and Gift-giving