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ブラジルにおける消費者のライフスタイル

Consumer Lifestyles in Brazil

発行 Euromonitor International 商品コード 167413
出版日 ページ情報 英文 45 Pages
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ブラジルにおける消費者のライフスタイル Consumer Lifestyles in Brazil
出版日: 2017年02月27日 ページ情報: 英文 45 Pages
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概要

ブラジルでは長年、浴室・トイレ・飲料水・洗車・掃除などの目的で大量の水を日常生活で使用してきました。ところが2015年に入って、大規模な干ばつや不適切な水道管理などが原因で、同国では深刻な水不足が生じています。市民は貯水タンクなどの製品を購入して断水・節水に備える一方、必要度の低い項目への支出を控えるようになってきています。

当レポートでは、ブラジルにおける消費者のライフスタイルについて分析し、健康、教育、食習慣、ショッピング、身だしなみ、ファッション、レジャー、資産運用、メディア、コミュニケーション、交通・旅行などの各部門における製品・サービスの利用状況を調査しております。

消費者の主な傾向

  • 水不足に伴う購入行動の変化
  • 「バーチャル消費」の拡大傾向
  • 景気後退に伴う消費者マインドの悪化
  • 景気悪化にも関わらず、消費者は旅行を優先
  • 健康への意識がライフスタイルの選択肢を左右する

消費者の分類

  • 乳幼児 (0〜2歳)
  • キッズ(3〜8歳)
  • トゥイーン (9〜12歳)
  • ティーン (13〜17歳)
  • ヤングアダルト (18〜29歳)
  • ミドルユース (30〜45歳)
  • 中年層 (45〜59歳)
  • 高齢層 (60歳以上)

マネー・貯蓄

  • 決済手段に関する態度
  • 貯蓄
  • 住宅ローンおよびその他のローン
  • 貯蓄率の低下

飲食

  • 食習慣
  • 飲酒習慣

身だしなみ・ファッション

  • 女性の身だしなみ・ファッションの傾向
  • 男性の身だしなみ・ファッションの傾向
  • 世界最大の美容整形市場となったブラジル
  • 適切なスキンケアの重要性

健康・ウェルネス

  • 健康・ウェルネスに関する態度
  • 自家治療の増加に伴う薬品需要の拡大
  • フィットネス・ブーム

ショッピングの習慣

  • 日常品の主な購入場所
  • 高額商品のショッピング
  • オンラインショッピング:主流化への動きが続く

レジャーの習慣

  • 余暇時間
  • 休暇
  • 公休日、記念日、ギフト贈呈

移動

  • 私的な交通手段
  • 公共交通機関
  • 通勤

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CLBR

The economic downturn has significantly affected consumer confidence and, in turn, consumer spending, which declined by nearly 5% between 2015 and 2016. Consumers are increasingly searching for lower prices and, in particular, postponing big-ticket purchases. High levels of household debt accumulated during better days are also stifling spending. Regardless, some sectors continue to grow, including internet retailing which has been boosted by the recent proliferation of smartphones.

Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2017

LIST OF CONTENTS AND TABLES

Lifestyles in Brazil

    • Chart 1 Lifestyles in Brazil

Top Five Consumer Trends

Cautious Consumers See Hope for Economic Recovery But Stick With Newly Adopted Shopping Habits

While Overall Retail Spending Declines, Consumers Increase Online Spending

Borrowers Struggling To Pay Off Household Debt

Consumer Demand for Premium Beauty Products Continues To Grow

Growing Number of Consumers Opting To Rent Rather Than Own Their Homes

Consumer Segmentation

Babies and Infants

Parents Still Spending on Baby and Infant Products

    • Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

    • Chart 3 Number of Kids (Aged 3-8)

Tweenagers

    • Chart 4 Number of Tweens (Aged 9-12)

Teens

    • Chart 5 Number of Teens (Aged 13-17)

Young Adults

    • Chart 6 Number and Priorities of Young Adults (Aged 18-29)

Middle Youth

    • Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)

Mid-lifers

    • Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)

Later-lifers

    • Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

Eating and Drinking

Eating Habits

    • Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks

Drinking Habits

    • Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home

Healthy and Ethical Living

Attitudes To Health and Wellbeing

    • Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population

Ethical Living

    • Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

Sport and Fitness

    • Chart 14 Frequency of Exercise Activities and Bicycle Ownership

House and Home

Home Ownership

    • Chart 15 Overview of Households

Household Profiles

    • Chart 16 Households by Type, Occupants and Pet Ownership

Running Costs

    • Chart 17 Household Costs and Housing-related Spending Intentions

Leisure and Recreation

Leisure Time

    • Chart 18 Leisure Time and Life Stress Concerns

Vacations

    • Chart 19 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-giving

Technology

the Internet

    • Chart 20 Digital Internet Access and Common Activities

Attitudes Towards Social Media and Networking

    • Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2015

Grooming and Appearance

Investing in Yourself: Female Personal Grooming and Hygiene

    • Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women

Investing in Yourself: Male Personal Grooming and Hygiene

    • Chart 23 Daily Time Spent on Grooming Activities by Men: 2015

Style Icons and Celebrity Influences

    • Chart 24 Social Media and Celebrity Influences

Shopping

Main Household Shop

Case Study: Oniine Innovations Provide Convenient Access To Organic Produce

    • Chart 25 Shopping Habits, Attitudes and Influencers

Shopping for Big-ticket Items

Shopping Online

    • Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store

Spending and Saving

Attitudes Towards Spending

    • Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017

Attitudes Towards Savings

Attitudes Towards Loans

    • Chart 28 Overview of Spending and Savings
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