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消費者フードサービス市場における飲料:新たな成長の鍵

Beverages in Consumer Foodservice: Tools for Branding, Profitability and Appeal

発行 Euromonitor International 商品コード 167412
出版日 ページ情報 英文 48 Pages
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消費者フードサービス市場における飲料:新たな成長の鍵 Beverages in Consumer Foodservice: Tools for Branding, Profitability and Appeal
出版日: 2014年12月05日 ページ情報: 英文 48 Pages
概要

フードサービスの動きが低迷する中、飲料は食品の売上を補完する高収益の製品というだけではなく、成長およびブランド認知を牽引する要素として重要な商品となっています。

当レポートでは、世界の消費者フードサービスにおける飲料市場について、市場規模、注目の話題、新興地域、課題、市場の空白地域などについて分析を行いまとめており、概略以下の構成でお届けします。

目次

  • イントロダクション
  • 世界の実績
  • カテゴリー分析
  • ケーススタディ
  • 世界の見通し

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目次
Product Code: CFSBEVERAGES

Beverages have never been a more important part of global foodservice strategy. They maximise appeal among high income and lower income consumers alike, improve profitability for operators through high margins and average checks, and help establish the identity of any restaurant concept. 2014 brought new trends in beverages types and consumer preferences, spanning hot drinks, soft drinks and alcoholic drinks, and offering new opportunities for operators to differentiate themselves.

Euromonitor International's Beverages in Consumer Foodservice: Tools for Branding, Profitability and Appeal global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Beverages in Foodservice
  • 2014 Trends
  • Key Stories
  • Future Prospects
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