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市場調査レポート

コンシューマヘルス部門における価格設定およびプライベートラベル

Pricing and Private Label in Consumer Health

発行 Euromonitor International 商品コード 141247
出版日 ページ情報 英文 53 Pages
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コンシューマヘルス部門における価格設定およびプライベートラベル Pricing and Private Label in Consumer Health
出版日: 2010年11月23日 ページ情報: 英文 53 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

コンシューマーヘルス部門における価格圧力は非常に大きく、製造コストの上昇、高価な輸入品、為替の変動、激化する競争といった環境が企業の収益を圧迫しています。

当レポートでは、現在のコンシューマヘルス(TOC医薬品)市場の規模、成長動向、潜在機会や規制の変化による影響の評価、消費者の製品に対する考え方や彼らのヘルスケアへのニーズに関する調査を行っており、概略以下の構成でお届けします。

  • イントロダクション
  • 価格戦略
  • 価格動向に影響を及ぼす出来事
  • プライベートラベルおよびジェネリック医薬品の動向
  • 市場シェア獲得のための争い
  • 消費者と価格
  • 将来の戦略
  • 本レポートの定義
目次
Product Code: CHPRICINGPRIVATELABEL

Abstract

Pricing pressures dominate the strategic landscape of consumer health. Rising costs of production, expensive imports, fluctuations in foreign currencies and growing competition place a high burden on companies’ revenues. Consumers are buying inexpensive options, such as private label and generic products, as their purchasing power has decreased due to the global recession. The current challenges presented to the industry and consumers require a revision of pricing and branding strategies.

Euromonitor International’s Pricing and Private Label in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids, OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition, Vitamins and Dietary Supplements, Wound Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Pricing and Private Label in Consumer Health
Euromonitor International
November 2010
Introduction
Pricing Strategies
Events Affecting Prices
Private Label and Generics Trends
The Fight for Market Share
Consumers and Pricing
Future Strategies
Report Definitions

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