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市場調査レポート

消費者の力:コンシューマーヘルス産業における新世代の消費者への対応

The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers

発行 Euromonitor International 商品コード 140344
出版日 ページ情報 英文 63 Pages
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消費者の力:コンシューマーヘルス産業における新世代の消費者への対応 The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers
出版日: 2010年10月21日 ページ情報: 英文 63 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、世界のコンシューマーヘルス市場について、市場規模、成長動向、潜在的機会、規制、研究開発動向などについて分析し、消費者の購買行動や購買チャネル、意思決定に影響を与える要因などをまとめており、概略以下の構成でお届けいたします。

目次

  • イントロダクション
  • 購買への影響
  • 品質への懸念
  • 公衆衛生のイニシアチブ
  • 小売動向
  • 消費者行動の変化
  • プライベートレーベルの台頭
  • 成功戦略
  • イノベーション・結論
目次
Product Code: CHPOWEROFTHECONSUMER

Abstract

Economic conditions and advances in communications technologies have changed how and where consumers purchase consumer health products. Private label brands, retail distribution expansion, social media, and product quality concerns have become key factors in purchasing decisions. Even as economies rebound, consumer behaviour has fundamentally changed. The question is: have consumers permanently altered how, why, and where they purchase consumer health products?

Euromonitor International’s The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids, OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition, Vitamins and Dietary Supplements, Wound Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers
Euromonitor International
October 2010
Introduction
Purchasing Influences
Quality Concerns
Public Health Initiatives
Retail Trends
Changes in Consumer Behaviour
Rise of Private Label
Success Strategies
Innovation and Final Conclusions
Report Definitions

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