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市場調査レポート

トルコのタバコ市場

Tobacco in Turkey

発行 Euromonitor International 商品コード 136581
出版日 ページ情報 英文 40 Pages
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本日の銀行送金レート: 1USD=110.59円で換算しております。
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トルコのタバコ市場 Tobacco in Turkey
出版日: 2019年07月16日 ページ情報: 英文 40 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるタバコ市場を調査分析し、売上データや競合環境、将来の見通し、主な地元企業のプロファイルなどの情報をまとめ、概略以下の構成でお届けします。

トルコのタバコ市場

  • エグゼクティブサマリー
  • 事業環境
  • 課税と価格設定
  • 生産・輸出入
  • 市場指標
  • 市場データ
  • 定義

地元企業プロファイル

  • British American Tobacco Turkey
  • Jti Tutun Urunleri San As
  • Philip Morris Sabanci Pazarlama Ve Satis As
  • Teka Puro Uretim Ve Ticaret AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 紙巻きタバコ(CIGARETTE)市場
  • 葉巻市場
  • 刻みタバコ(SMOKING TOBACCO)市場
目次
Product Code: TBTR

Tobacco in Turkey recorded stable current value growth in 2018, driven by positive performances by all tobacco categories with the exception of fine cut tobacco.

Euromonitor International's‘ Tobacco in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Stable Performance for Tobacco, As Cigarettes Experiences Recovery
  • Constant Pressure for Players From Strict Regulations
  • Multinationals Continue To Dominate Tobacco As Regulatory Framework Makes It Too Difficult for Others To Gain Traction
  • Movement Within Distribution Channels, As Consumers Seek Convenience
  • Stronger Value Performance for Tobacco Will Be Driven by Higher Unit Price for Cigarettes, Resulting in Volume Decline

Operating Environment

  • Legislation
    • Summary 1 Legislation Summary at a Glance
  • Minimum Legal Smoking Age
  • Smoking Prevalence
  • Tar Levels
  • Health Warnings
  • Plain Packaging
  • Advertising and Sponsorship
  • Point-of-sale Display Bans
  • Smoking in Public Places
  • Low Ignition Propensity (lip) Cigarette Regulation
  • Flavoured Tobacco Product Ban
  • Vapour Products
  • Production/imports/exports

Market Indicators

  • Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

  • Table 2 Sales of Tobacco by Category: Volume 2013-2018
  • Table 3 Sales of Tobacco by Category: Value 2013-2018
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
  • Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

  • Combination of Factors Influence Positive Performance of Cigarettes in 2018
  • Notable Increasing Demand for Premium, Slims and Flavour Capsules
  • Short-lived Recovery for Cigarettes With Price Hike Set To Lead To Declining Demand

Competitive Landscape

  • Philip Morris Retains Leadership With Wide Brand Portfolio
  • British American Tobacco Gains Highest Retail Volume Share
  • Some Movement in Positions Below Leaders
  • Taxation and Pricing
  • Taxation Rates
    • Summary 3 Taxation and Duty Levies 2013-2018
  • Average Cigarette Pack Price Breakdown
    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

  • Table 10 Sales of Cigarettes: Volume 2013-2018
  • Table 11 Sales of Cigarettes by Category: Value 2013-2018
  • Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
  • Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
  • Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

  • Stronger Potential for Pipe Tobacco Hampered by Illicit Trade
  • Cigarillos Continues To Record Stronger Performance Than Cigars
  • Price Gap Narrows Between Fine Cut Tobacco and Cigarettes Leading To Decline

Competitive Landscape

  • Loss of Share for Teka Puro May Be Regained Due To New Agreement With Scandinavian Tobacco
  • New Launches Should Add Dynamism To Consolidated Landscape of Pipe Tobacco
  • New Brands Will Continue To Be Enthusiastically Received by Turkish Consumers

Category Data

  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
  • Table 36 Sales of Cigars by Size: % Volume 2013-2018
  • Table 37 Sales of Cigarillos by Price Platform 2013-2018
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
  • Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
  • Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Prospects

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