Product Code: TBMY
Retail value sales of cigarettes continued to decline in 2017, negatively affected by slow consumer sentiment and despite international players actively engaging consumers, share continued to face cannibalisation from illicit trade. On the other hand, vapour products witnessed a moderate recovery from the huge plunge in 2016 in terms of retail value. Given the fact that there was no new ruling enacted within tobacco in 2017, demand recovered as vapers resumed their consumption.
Euromonitor International's Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
Tobacco Experiences Overall Decline Driven by Shrinking Cigarette Sales
Stricter Ruling To Drive Tobacco Consumption Down
International Cigarette Players Enhance Marketing and Operation Strategies
Convenience Stores and Supermarkets Emerging As Important Channels
Tobacco Is Set To Observe Declining Value Sales
Operating Environment
Legislation
- Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
"reduced Harm"
Electronic Cigarettes
Production/imports/exports
Market Indicators
- Table 1 Number of Adult Smokers by Gender 2012-2017
Market Data
- Table 2 Sales of Tobacco by Category: Volume 2012-2017
- Table 3 Sales of Tobacco by Category: Value 2012-2017
- Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
- Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
- Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
- Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022
Sources
- Summary 2 Research Sources
Headlines
Prospects
Increasing Availability of Economy Products Encourages Downtrading
Growing Illicit Trade Remains Biggest Challenge for Cigarette Players
Competitive Landscape
Increasing Number of International Players Enter Economy Segment
British American Tobacco Maintains Leadership of Cigarettes
Taxation and Pricing
Taxation Rates
- Table 10 Taxation and Duty Levies 2012-2017
Average Cigarette Pack Price Breakdown
- Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
- Table 11 Sales of Cigarettes: Volume 2012-2017
- Table 12 Sales of Cigarettes by Category: Value 2012-2017
- Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
- Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
- Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
- Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
- Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
- Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
- Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
- Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
- Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
- Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
- Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
- Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
- Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
- Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
- Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
- Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
- Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
- Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
- Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
- Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
- Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
- Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
- Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
- Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
- Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
- Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
- Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022
Headlines
Prospects
Cigars and Cigarillos Consumption and Appreciation Increases in Popularity
Wave of Cigarette Smokers Switching To Ryo for Better Value and Quality
Competitive Landscape
Players Increase Penetration in Convenience Stores and Supermarkets
Swisher International Group Inc Leads Cigars and Cigarillos
Category Data
- Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
- Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
- Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
- Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
- Table 44 Sales of Cigars by Size: % Volume 2012-2017
- Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
- Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
- Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
- Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
- Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
- Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
- Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
- Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
- Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
- Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
- Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
- Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
- Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
- Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
- Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
- Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
- Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
- Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Headlines
Prospects
Vapour Products Experiences Slow Recovery As Demand Stabilises
Heated Tobacco Products Remains Insignificant
Competitive Landscape
International Players Dominate Devices and Hardware
Local Players Lead E-liquids
Category Indicators
- Table 63 Number of Adult Vapers 2012-2017
Category Data
- Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
- Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
- Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
- Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
- Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
- Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
- Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022
