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市場調査レポート

マレーシアにおける家電製品市場

Consumer Electronics in Malaysia

発行 Euromonitor International 商品コード 136534
出版日 ページ情報 英文 62 Pages
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本日の銀行送金レート: 1USD=114.61円で換算しております。
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マレーシアにおける家電製品市場 Consumer Electronics in Malaysia
出版日: 2018年08月21日 ページ情報: 英文 62 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

マレーシアの家電製品市場は、2013〜2014年も大幅な成長を遂げました。脆弱な景気動向にも関わらず、消費者の可処分所得上昇を受けて、家電市場は高い成長率を達成しました。購買力の拡大に伴い、消費者はスマートフォンやデジタル一眼レフ(DSLR)カメラ、液晶TVなどの高品質家電に買い換えたいと考えるようになりました。メーカーや小売店が繰り返し展開したプロモーションに、価値に敏感な消費者が飛びつき、それが家電製品の全体的需要の拡大につながりました。

当レポートでは、マレーシアにおける家電製品市場および製品別市場の規模・概要を総合的に分析するとともに、最新の小売データ、主要企業、主要ブランド、新製品の開発、流通、価格問題、市場予測といった情報を盛り込んでお届けいたします。

マレーシアの家電製品市場:市場の考察

  • エグゼクティブサマリー
    • 家電市場のプラス成長
    • ライフスタイルの変化に伴う家電ニーズの拡大
    • 携帯性の高い家電に対する消費者人気
    • 主要な流通チャネルとしての家電専門店
    • 市場成長率は今後は低下する見通し
  • 主要動向・市場の発展
    • 4Gモバイル・ネットワークの導入
    • クラン・バレー以外の普及率の低い地域での巨大な成長可能性
    • 脆弱性の高い世界経済情勢
    • 外資系企業に対する、大幅な税額控除または特権
  • 市場データ
  • 情報源

マレーシア企業のプロファイル

  • Digi Telecommunications Sdn Bhd
  • Elitetrax Marketing Sdn Bhd
  • HLK (Chain-Store) Sdn Bhd
  • U Mobile Sdn Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンピューターと周辺機器
  • 車載エンターテインメント機器
  • ホームオーディオ・シネマ
  • テレビ・ビデオプレーヤー
  • イメージングデバイス
  • 携帯電話
  • ポータブルプレーヤー
  • ウェアラブル・エレクトロニクス
目次
Product Code: CEMY

Retail volume sales of consumer electronics stagnated in 2018, due to the presence of substitutes for key products such as in-car entertainment, home audio and cinema and imaging devices, in which growth was hindered by technological advances in other industries and categories. New product launches and marketing promotions for these products failed to translate to increased sales as many consumers no longer saw the need to make new purchases or replace old devices. The lacklustre performance of...

Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Electronics Stagnates in 2018

Performance of Consumer Electronics Weaker in 2018 Than Over the Review Period

International Players Dominate Consumer Electronics in Malaysia

Brick and Mortar Stores Continue To Dominate in 2018 Despite the Strong Growth of Internet Retailing

Consumer Electronics Predicted To Decline Over the Forecast Period

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Retail Volume Sales of Computers and Peripherals Will Decline

Printers To Be Negatively Impacted by Retailers Offering Printing and Scanning Services

Retail Volume Sales of Laptops To Record Growth

Competitive Landscape

Hewlett-packard Malaysia Leads Computers and Peripherals

Huawei Technologies (malaysia) Records the Strongest Retail Volume Growth in 2018

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 16 Sales of Computers by Category: Business Volume 2013-2018
  • Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
  • Table 20 Sales of Laptops by Form Factor 2017-2018
  • Table 21 Sales of Tablets by Operating System 2013-2018
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
  • Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Headlines

Prospects

In-car Navigation Projected To Record the Steepest Retail Volume Decline

In-car Entertainment Threatened by the Growing Number of New Passenger Cars

Smartphone Use and Longer Warranties To Hinder Growth of In-car Entertainment

Competitive Landscape

Pioneer Technology Leads In-car Entertainment

International Brand Owners Characterise In-car Entertainment

Sony Achieves the Strongest Retail Volume Growth

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Headlines

Prospects

Retail Volume Sales of Home Cinema and Speaker Systems To Grow

the Range of Soundbars Increases

Retail Volume Sales of Digital Media Player Docks and Hi-fi Systems To Decline Due To Competition From Wireless Speakers

Competitive Landscape

Sony Malaysia Leads Home Audio and Cinema

International Brand Owners Characterise Home Audio and Cinema

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Headlines

Prospects

Oled TVs To Achieve the Strongest Retail Volume Growth

Video Players To Decline

Demand for Video Players Limited To Those Without Internet Access

Competitive Landscape

Samsung Malaysia Electronics Leads Home Video

Brand Owners Launch New Innovations in Internet Smart TVs To Drive Growth

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2013-2018
  • Table 58 Sales of Home Video by Category: Value 2013-2018
  • Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
  • Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
  • Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
  • Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
  • Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
  • Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
  • Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
  • Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Headlines

Prospects

Retail Volume Sales of Digital Cameras To Decline

Sports/action Cameras Expected To Remain Popular

New Launches of Sports/action Cameras Expected

Competitive Landscape

Canon Marketing (malaysia) Leads Cameras

Gopro Leads Camcorders

Category Data

  • Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 74 Sales of Imaging Devices by Category: Value 2013-2018
  • Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
  • Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
  • Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
  • Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
  • Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
  • Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

Headlines

Prospects

Smartphones To Achieve the Strongest Volume Growth

Players Respond To Demand for Mid-range Smartphones

Competitive Landscape

Samsung Malaysia Electronics Leads Smartphones

Huawei Technologies (malaysia) achieves Strong Retail Volume Growth

Category Data

  • Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 87 Sales of Mobile Phones by Category: Value 2013-2018
  • Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
  • Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
  • Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
  • Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
  • Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Headlines

Prospects

Retail Volume Sales of E-readers To Decline

Wireless Speakers To Record the Strongest Volume Growth

Wide Range of Wireless Speakers Available

Competitive Landscape

Sony Malaysia Leads Portable Players

International Brand Owners Characterise Portable Players

Apple Witnesses Declines

Category Data

  • Table 99 Sales of Portable Players by Category: Volume 2013-2018
  • Table 100 Sales of Portable Players by Category: Value 2013-2018
  • Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
  • Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
  • Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
  • Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
  • Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
  • Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Headlines

Prospects

Activity Wearables To Record Strong Retail Volume Growth

New Product Launches To Support Growth of Activity Wearables

Smart Wearables To Record Retail Volume Growth

Competitive Landscape

Fitbit Leads Activity Wearables

Samsung Malaysia Electronics Leads Smart Wearables

Category Data

  • Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
  • Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
  • Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
  • Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
  • Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
  • Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
  • Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
  • Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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