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市場調査レポート

マレーシアにおける家電製品市場

Consumer Electronics in Malaysia

発行 Euromonitor International 商品コード 136534
出版日 ページ情報 英文 63 Pages
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マレーシアにおける家電製品市場 Consumer Electronics in Malaysia
出版日: 2019年08月20日 ページ情報: 英文 63 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

マレーシアの家電製品市場は、2013~2014年も大幅な成長を遂げました。脆弱な景気動向にも関わらず、消費者の可処分所得上昇を受けて、家電市場は高い成長率を達成しました。購買力の拡大に伴い、消費者はスマートフォンやデジタル一眼レフ(DSLR)カメラ、液晶TVなどの高品質家電に買い換えたいと考えるようになりました。メーカーや小売店が繰り返し展開したプロモーションに、価値に敏感な消費者が飛びつき、それが家電製品の全体的需要の拡大につながりました。

当レポートでは、マレーシアにおける家電製品市場および製品別市場の規模・概要を総合的に分析するとともに、最新の小売データ、主要企業、主要ブランド、新製品の開発、流通、価格問題、市場予測といった情報を盛り込んでお届けいたします。

マレーシアの家電製品市場:市場の考察

  • エグゼクティブサマリー
    • 家電市場のプラス成長
    • ライフスタイルの変化に伴う家電ニーズの拡大
    • 携帯性の高い家電に対する消費者人気
    • 主要な流通チャネルとしての家電専門店
    • 市場成長率は今後は低下する見通し
  • 主要動向・市場の発展
    • 4Gモバイル・ネットワークの導入
    • クラン・バレー以外の普及率の低い地域での巨大な成長可能性
    • 脆弱性の高い世界経済情勢
    • 外資系企業に対する、大幅な税額控除または特権
  • 市場データ
  • 情報源

マレーシア企業のプロファイル

  • Digi Telecommunications Sdn Bhd
  • Elitetrax Marketing Sdn Bhd
  • HLK (Chain-Store) Sdn Bhd
  • U Mobile Sdn Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンピューターと周辺機器
  • 車載エンターテインメント機器
  • ホームオーディオ・シネマ
  • テレビ・ビデオプレーヤー
  • イメージングデバイス
  • 携帯電話
  • ポータブルプレーヤー
  • ウェアラブル・エレクトロニクス
目次
Product Code: CEMY

Retail volume sales of consumer electronics declined slightly in 2019 after stagnating in 2018, due to the presence of substitutes for key products such as in-car entertainment, home audio and cinema and imaging devices, in which growth was hindered by technological advances in other industries and categories. New product launches and marketing promotions for these products failed to translate to increased sales as many consumers no longer saw the need to make new purchases or replace old device...

Euromonitor International's‘ Consumer Electronics in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Slight Decline for Consumer Electronics in 2019
  • Strong Performance in the Early Part of the Review Period Quickly Fades As Consumer Confidence Ebbs
  • International Players Dominate Consumer Electronics in Malaysia
  • Bricks and Mortar Stores Continue To Dominate in 2019 Despite the Strong Growth of Internet Retailing
  • Consumer Electronics Set To Stagnate Over the Forecast Period

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Laptops the Only Bright Spot
  • Printers Negatively Impacted by Retailers Offering Printing and Scanning Services
  • Price Remains A Key Factor in Consumer Purchasing Decisions, While Businesses Opt for Functionality

Competitive Landscape

  • Hewlett-packard Malaysia Extends Its Lead
  • Huawei Technologies (malaysia) Records the Strongest Retail Volume Growth in 2019
  • Local Brand, Joi, Performs Well in Tablets and Laptops

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Increasing Functionality of Smartphone Apps Negatively Affects In-car Navigation
  • Car Manufacturers Increasingly Install High-quality Equipment, Leading To Declining Sales of In-car Entertainment
  • Spike in New Car Sales Negatively Impacts In-car Entertainment

Competitive Landscape

  • Pioneer Technology Extends Its Lead in In-car Entertainment
  • Kenwood Electronics (malaysia) Extends Its Lead in In-dash Media Players
  • Papago Maintains Its Lead in In-car Navigation Despite Losing Share To Garmin

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Home Cinema and Speaker Systems the Main Focus As Consumers Seek Modern Home Media Systems
  • Soundbars Increasingly Popular As Convenient and Well-designed Accessories To TVs
  • Retail Volume Sales of Digital Media Player Docks and Hi-fi Systems To Decline Due To Competition From Wireless Speakers

Competitive Landscape

  • Sony Malaysia Extends Its Lead Supported by Consumer Trust and Loyalty
  • International Brand Owners Characterise Home Audio and Cinema
  • Samsung Continues To Gain Share Owing To Its Solid Reputation for Quality

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Lcd TVs Remain the Centre of Home Entertainment Systems
  • Affordable Broadband Supports Media Streaming at the Cost of Video Players
  • Set-top Boxes Have A Mixed Effect on Home Video

Competitive Landscape

  • Sony Malaysia Takes the Lead
  • Ct Frank (m) Increases Its Share in Lcd TVs
  • Hisense Malaysia Gains Share in Lcd TVs With New Launches

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • Smartphone Manufacturers Compete To Offer High-quality Cameras, Negatively Affecting Sales of Digital Cameras
  • Compact System Cameras Increasingly Popular With Travellers
  • Digital Cameras Increasingly Target Professionals With Higher Resolution and Greater Functionality

Competitive Landscape

  • Canon Marketing (malaysia) Extends Its Lead in Digital Cameras
  • Gopro Continues To Extend Its Lead in Digital Camcorders
  • New Launches by Sony Aimed at Vloggers

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • Camera Quality the Main Competitive Tool for Players in the Age of Social Media
  • Mid-range Smartphones Appeal in A Saturated Category
  • the Country Prepares for 5g

Competitive Landscape

  • Samsung Malaysia Electronics Maintains Its Lead in Smartphones
  • Huawei Technologies (malaysia) Maintains Second Place in Smartphones
  • Oppo Electronics Continues To Grow Its Share of Smartphones

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Wireless Speakers To Record the Strongest Volume Growth
  • Retail Volume Sales of E-readers To Decline
  • Smartphones Increasingly Playing the Role of Portable Media Players

Competitive Landscape

  • Sony Malaysia Extends Its Lead in Portable Players
  • Apple Witnesses Declines
  • Google Home Expected To Enter Malaysia Early in the Forecast Period

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Steady Growth for Activity Wearables To Support Healthy Living
  • Smart Wearables A Status Symbol Among Millennials
  • Competitive Pricing for Activity Bands As Sales Decline

Competitive Landscape

  • Xiaomi Corp Significantly Extends Its Lead in Activity Wearables
  • Successful Launches by Huawei Technologies (malaysia)
  • Fitbit Inc Extends Its Lead in Smart Wearables

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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