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市場調査レポート

世界のプライベートラベル加工食品市場

Do Brands Still Matter? - Focus on Private Label Packaged Food

発行 Euromonitor International 商品コード 134217
出版日 ページ情報 英文 47 Pages
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世界のプライベートラベル加工食品市場 Do Brands Still Matter? - Focus on Private Label Packaged Food
出版日: 2010年07月30日 ページ情報: 英文 47 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、世界のプライベートラベル加工食品の動向について調査分析し、主要ブランド製品およびプライベートラベル製品の価格の比較分析、小売総売上に占めるプライベートラベル製品のシェア、製品タイプ別のシェアの違い、主要製品のケーススタディなどをまとめ、概略以下の構成でお届けいたします。

イントロダクション

プライベートラベル加工食品のメリットと課題

  • プライベートラベルが好調の製品カテゴリー
  • 経済不安:プライベートラベル食品の売上に及ぼす影響
  • プライベートラベル:サプライヤーにとってのメリット
  • プライベートラベル:小売業者のとってのメリット
  • プライベートラベル vs ブランド製品:小売価格パフォーマンス:2007-2010年
  • ケーススタディ:HEINZ・英国のプライベートラベル事業の売却

世界・地域のパフォーマンス

  • プライベートラベル:着実な小売シェアの拡大
  • プライベートラベル加工食品:新興市場では依然として少ない

カテゴリー分析

  • プライベートラベルの小売販売普及率:カテゴリー別
  • プライベートラベル:ミールソリューション・主食で強い
  • ただしプライベートラベルの主流化を阻む大きな障壁がある
  • プライベートラベル:ベーカリー商品への参入も困難
  • 小売額最大シェアはミールソリューション
  • プライベートラベル:依然として品質が劣るというイメージと格闘
  • ケーススタディ:WAL-MART
  • 米国のプライベートラベルアイスクリームに学ぶ教訓
  • プライベートラベル乳児用粉ミルクの成功の可能性
  • ケーススタディ:米国のプライベートラベル粉ミルク

主要動向・発展

  • ますますブランドの模倣に長けるプライベートラベル
  • プレミアム プライベートのラベルチョコレート菓子:カナダ
  • プライベートラベルのパフォーマンス:カナダのチョコレートタブレット
  • プライベートラベルのプロ/プレバイオティクスヨーグルト:スペイン
  • プライベートラベルが有機チーズの需要を推進:ドイツ
  • COOP・ライス調理をより便利に:スイス
  • エキゾチックスパイスのドライレディミール:フランス
  • プレミアムレディミールでレストラン体験の再現:英国
  • ブランド食品製造業者の対抗

世界の展望

  • 世界の経済的展望:2010年
  • 経済の回復:プライベートラベルにとっての新しい課題
  • 新興市場への参入と主要課題
  • ケーススタディ:ウクライナでのプライベートラベル食品の成功の可能性
  • 最終総論:プライベートラベル食品のSWOT分析
  • 最終総論:ブランドの重要性

各種定義

目次

Abstract

Key Findings

  • The recent economic downturn has benefited private label food. Consumers have been encouraged to try the relatively cheaper offerings and have invariably continued to purchase them even as economic conditions have begun to improve.
  • In addition to competing on price, retailers have also continued to work aggressively to improve their private label packaged food ranges in an effort to transcend the stigma of being cheap and poor quality imitations of branded items.
  • Retailers are acting in a more brand-orientated manner and introducing innovative and added-value packaged food including functional and ethical products (organic, ‘fair trade' , etc.). This is boosting the image of private label food among consumers.
  • In line with this greater focus on adding value, retailers are also starting to segment their private label ranges by price point and are implementing a tiered pricing strategy distinguishing economy lines from their premium/value-added counterparts.
  • Despite recent advancements, private label packaged food still struggles with a low-quality image, especially in sectors such as baby food and confectionery where brands have established reputations. Trust is a major barrier to wider acceptance.
  • Retail consolidation has driven private label' s overall packaged food retail value share, but in emerging markets such as Eastern Europe a general lack of modern grocery channels will make it harder to penetrate and ultimately win consumer acceptance.
  • The future growth of private label packaged food will largely depend on the ability of both retailers and their contract suppliers to remain at the forefront of innovation and to further build up consumer trust, while still keeping prices competitive.
  • Should this continue, opportunities in previously off-limit sectors such as baby food should arise. This is already happening in major markets such as the USA, where private label consumer healthcare manufacturer Perrigo has entered the baby food market.

Euromonitor International' s “Do Brands Still Matter? - Focus on Private Label Packaged Food ”market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Table of Contents

  • INTRODUCTION
    • Chart 1. Introduction
  • SCOPE
    • Chart 2. Introduction
  • OBJECTIVES OF GLOBAL BRIEFING
    • Chart 3. Introduction
  • KEY FINDINGS
    • Chart 4. Introduction
  • BENEFITS AND CHALLENGES FOR PRIVATE LABEL PACKAGED FOOD
    • Chart 5. Benefits and Challenges for Private Label Packaged Food
  • PRODUCT CATEGORIES WHERE PRIVATE LABEL DOES WELL
    • Chart 6. Benefits and Challenges for Private Label Packaged Food
  • IMPACT OF ECONOMIC UNCERTAINTY ON PRIVATE LABEL FOOD SALES
    • Chart 7. Benefits and Challenges for Private Label Packaged Food
  • PRIVATE LABEL BENEFITS FOR SUPPLIERS
    • Chart 8. Benefits and Challenges for Private Label Packaged Food
  • PRIVATE LABEL BENEFITS FOR RETAILERS
    • Chart 9. Benefits and Challenges for Private Label Packaged Food
  • PRIVATE LABEL VS BRANDS RETAIL PRICE PERFORMANCE 2007-2010
    • Chart 10. Benefits and Challenges for Private Label Packaged Food
  • CASE STUDY: HEINZ DIVESTS UK PRIVATE LABEL OPERATIONS
    • Chart 11. Benefits and Challenges for Private Label Packaged Food
  • GLOBAL AND REGIONAL PERFORMANCE
    • Chart 12. Global and Regional Performance
  • PRIVATE LABEL MAKING STEADY RETAIL VALUE SHARE GAINS
    • Chart 13. Global and Regional Performance
  • PRIVATE LABEL PACKAGED FOOD STILL RARE IN EMERGING MARKETS
    • Chart 14. Global and Regional Performance
  • CATEGORY ANALYSIS
    • Chart 15. Category Analysis
  • PRIVATE LABEL RETAIL SALES PENETRATION BY CATEGORY
    • Chart 16. Category Analysis
  • PRIVATE LABEL STRONGEST IN MEAL SOLUTIONS AND STAPLES...
    • Chart 17. Category Analysis
  • ...BUT SIGNIFICANT BARRIERS PREVENT PRIVATE LABEL DOMINANCE
    • Chart 18. Category Analysis
  • PRIVATE LABEL ALSO STRUGGLES TO PENETRATE BAKED GOODS
    • Chart 19. Category Analysis
  • HIGHEST GLOBAL RETAIL VALUE SHARE GAINS IN MEAL SOLUTIONS
    • Chart 20. Category Analysis
  • PRIVATE LABEL STILL WRESTLES WITH IMAGE OF INFERIOR QUALITY
    • Chart 21. Category Analysis
  • CASE STUDY: WAL-MART' S GREAT VALUE IN THE US SPOTLIGHT
    • Chart 22. Category Analysis
  • KEY LEARNINGS FROM US PRIVATE LABEL ICE CREAM
    • Chart 23. Category Analysis
  • CAN PRIVATE LABEL SUCCEED IN BABY MILK FORMULA?
    • Chart 24. Category Analysis
  • CASE STUDY: PRIVATE LABEL MILK FORMULA IN THE USA
    • Chart 25. Category Analysis
  • KEY TRENDS AND DEVELOPMENTS
    • Chart 26. Key Trends and Developments
  • PRIVATE LABEL INCREASINGLY ADEPT AT MIMICKING BRANDS
    • Chart 27. Key Trends and Developments
  • PREMIUM PRIVATE LABEL CHOCOLATE CONFECTIONERY IN CANADA
    • Chart 28. Key Trends and Developments
  • PRIVATE LABEL PERFORMANCE IN CANADIAN CHOCOLATE TABLETS
    • Chart 29. Key Trends and Developments
  • PRIVATE LABEL PRO/PRE BIOTIC SPOONABLE YOGHURT IN SPAIN
    • Chart 30. Key Trends and Developments
  • PRIVATE LABEL DRIVES DEMAND FOR ORGANIC CHEESE IN GERMANY
    • Chart 31. Key Trends and Developments
  • COOP MAKES COOKING RICE MORE CONVENIENT IN SWITZERLAND
    • Chart 32. Key Trends and Developments
  • EXOTICISM SPICES UP DRIED READY MEALS IN FRANCE
    • Chart 33. Key Trends and Developments
  • PREMIUM READY MEALS REPLICATE RESTAURANT EXPERIENCE IN UK
    • Chart 34. Key Trends and Developments
  • HOW HAVE BRANDED FOOD MANUFACTURERS FOUGHT BACK?
    • Chart 35. Key Trends and Developments
  • GLOBAL PROSPECTS
    • Chart 36. Global Prospects
  • GLOBAL ECONOMIC PROSPECTS: FOCUS ON 2010
    • Chart 37. Global Prospects
  • ECONOMIC RECOVERY POSES NEW CHALLENGES FOR PRIVATE LABEL...
    • Chart 38. Global Prospects
  • ...OR IS TALK OF ECONOMIC RECOVERY STILL PREMATURE?
    • Chart 39. Global Prospects
  • PENETRATING EMERGING MARKETS REMAINS MAJOR CHALLENGE
    • Chart 40. Global Prospects
  • CASE STUDY: CAN PRIVATE LABEL FOOD SUCCEED IN UKRAINE?
    • Chart 41. Global Prospects
  • FINAL CONCLUSIONS: SWOT ANALYSIS FOR PRIVATE LABEL FOOD
    • Chart 42. Global Prospects
  • FINAL CONCLUSIONS: DO BRANDS STILL MATTER?
    • Chart 43. Global Prospects
  • REPORT DEFINITIONS
    • Chart 44. Report Definitions
  • DATA PARAMETERS AND REPORT DEFINITIONS
    • Chart 45. Report Definitions
  • PRODUCT DEFINITIONS
    • Chart 46. Report Definitions
  • RETAIL DISTRIBUTION DEFINITIONS
    • Chart 47. Report Definitions
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