表紙:トルコにおける家電製品市場
市場調査レポート
商品コード
133952

トルコにおける家電製品市場

Consumer Electronics in Turkey

出版日: | 発行: Euromonitor International | ページ情報: 英文 84 Pages | 納期: 即納可能 即納可能とは

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トルコにおける家電製品市場
出版日: 2020年09月29日
発行: Euromonitor International
ページ情報: 英文 84 Pages
納期: 即納可能 即納可能とは
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概要

当レポートでは、トルコにおける家電製品市場全体の概要、および製品別市場の売上データ、動向、競合情勢、将来の見通しなどを提供しています。

トルコにおける家電製品の総市場

  • エグゼクティブサマリー
  • 主要動向・市場の発展
  • 市場データ
  • 定義

企業のプロファイル:トルコ

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンピューターおよび周辺機器
  • 車載エンターテインメント
  • TV・プロジェクター
  • ビデオプレーヤー
  • ホームオーディオ・シネマ
  • カメラ
  • カムコーダー
  • ポータブルメディアプレーヤー
  • 携帯電話
目次
Product Code: CETR

For the most part, the impact of COVID-19 has been negligible on volume sales of consumer electronics thus far in 2020, and while declines in growth have slowed, volume sales are nevertheless still expected to remain in negative territory by the end of the year. Beyond brief pandemic inspired spikes/declines, the factors now influencing demand are primarily the same as those present during the review period, although the pandemic may be exacerbating their effect to some extent.

Euromonitor International's‘Consumer Electronics in Turkey report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Demand for computers and peripherals rises as consumers settle in at home due to COVID-19

Convenience and increasing power continue to drive increased demand for laptops to detriment of desktops

With strong product portfolio, Hewlett-Packard Development Co continues as leading player in 2020

RECOVERY AND OPPORTUNITIES

COVID-19 spurs demand for computers and peripherals in 2020 but rise likely to be unsustained

Demand for laptops to be less affected than other computers over forecast period

Desktops expected to post sharp volume sales declines over the forecast period

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

Declining in-car entertainment squeezed even further by impact of COVID-19

E-commerce continues to gain distribution volume share in 2020

Backed by strong brands, Digicom maintains strong lead in in-car entertainment in 2020

RECOVERY AND OPPORTUNITIES

Volume sales declines to continue over the forecast period

E-commerce set to become a key distribution channel for in-car entertainment over the forecast period

Increasing price-sensitivity to provide opportunities for domestic players to gain share via competitive pricing

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Volume sales continue to decline in 2020 despite brief pandemic-related Q1 rise in demand

Interest in soundbars rebounds somewhat as home-bound consumers seek to upgrade their in-home entertainment in 2020

LG Electronics Ticaret AS set to maintain top spot in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti

RECOVERY AND OPPORTUNITIES

Retail volume sales set to continue to decline at rate near that of review period

Heightened price-sensitivity opens door for discounters to gain share over forecast period

Desire for convenience to continue to propel demand for wireless speakers over forecast period

CATEGORY DATA

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Home video benefits from a relatively slight pandemic-related rise in volume sales in early 2020 but still set to see double-digit decline in the year overall

OLED TVs continue to see robust growth in 2020

Domestic brands benefit from competitive pricing

RECOVERY AND OPPORTUNITIES

Volume sales of home video to rebound quickly and post steady growth over forecast period

Growing popularity of streaming services signals demise of video players

Price-sensitivity drives demand for economy brands as discounters continue to gain in importance

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 exacerbates rather than generates issues driving declining demand for imaging devices

Demand for compact system cameras continues to grow despite category difficulties

Canon Eurasia Goruntuleme ve Ofis Sistemleri set to hold leadership in imaging devices in 2020

RECOVERY AND OPPORTUNITIES

Volume sales of imaging devices set to fall over forecast period

Demand for compact system cameras set to continue to grow over forecast period

Action video cameras a bright spot in imaging devices

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Volume sales of wireless speakers continue strong growth in 2020, spurred by convenience and affordability

Smartphones continue to dampen appeal of e-readers

Aztek Teknoloji Urunleri Tic set to bolster its category leadership in 2020 after big boost in volume share of wireless speakers

RECOVERY AND OPPORTUNITIES

Demand for wireless speakers set to support performance of portable players over forecast period

Domestic brands set to benefit as international players likely to drop unprofitable portable media players

Demand for e-readers expected to continue to fall over the forecast period as consumers turn to smartphones for their reading

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Volume sales of smartphones continue to decline in 2020 due largely to high taxes, constricted payment terms and economic uncertainty

Little demand for feature phones in 2020

Mobile phones leader Samsung Electronics Istanbul Paz ve Tic Ltd Sti continues to see volume share grow in 2020

RECOVERY AND OPPORTUNITIES

Volume sales of mobile phones set to continue to see declines over forecast period

Domestic and Chinese players set to take advantage of lingering pandemic-inspired price-sensitivity

Smartphone players set to implement new pricing strategies to boost interest

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Strong volume sales growth of wearable electronics continues in 2020

Greater health awareness supports growth of activity wearables

Samsung Electronics Istanbul Paz ve Tic Ltd Sti set to capture leadership in wearable electronics in 2020

RECOVERY AND OPPORTUNITIES

Unscathed by pandemic, wearable electronics is set to continue to post robust growth over forecast period

Activity watches likely to benefit from new focus on style

Discounters set to become an important channel for wearable electronics

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025