Nappies/Diapers/Pants in China
|中国の紙おむつ/紙パンツ市場 Nappies/Diapers/Pants in China|
|出版日: 2020年03月27日||ページ情報: 英文||
Nappies/diapers/pants saw growth slow in both value and volume terms in 2019. Having seen a temporary rebound in 2016 immediately following the replacement of the one-child policy with a two-child policy, the number of newborns fell annually in the latter part of the review period, including a marked decline in 2018. In spite of the removal of the one-child policy, not all households are willing to have a second child, due to the rocketing costs and mounting pressures involved in raising childre...
Euromonitor International's Nappies/Diapers/Pants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Retail Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
Potential for growth despite falling number of newborns
Disposable pants grows strongly from low base
E-commerce continues to gain share
Most leading brands struggle, though some premium labels buck trend
High-end local brands see strong growth
Innovation in disposable pants
Growth underpinned by urbanisation and consumer awareness
Different stages of development
Expansion of smaller local players leads to increasing fragmentation
E-commerce continues dynamic expansion
Premiumisation trend contributes to positive outlook