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市場調査レポート

ブラジルの健康食品・健康飲料市場

Health and Wellness in Brazil

発行 Euromonitor International 商品コード 127953
出版日 ページ情報 英文 83 Pages
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本日の銀行送金レート: 1USD=112.40円で換算しております。
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ブラジルの健康食品・健康飲料市場 Health and Wellness in Brazil
出版日: 2018年07月03日 ページ情報: 英文 83 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルの健康食品・健康飲料市場全体の概要、およびカテゴリー別の動向、競合状況、売上の実績/見通しなどの情報を提供しており、概略以下の構成でお届けいたします。

ブラジルの健康食品・健康飲料市場

  • エグゼクティブサマリー
  • 主な動向・発展
  • 市場データ
  • 付録
  • 定義

ブラジルの主要企業プロファイル

  • Cia Brasileira De Bebidas
  • Grupo Edson de Queiroz
  • Jasmine Alimentos Ltda
  • Mae Terra Produtos Naturais Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ブラジルの健康飲料市場
  • ブラジルの健康加工食品市場
  • ブラジルの食品不耐性市場
  • ブラジルの強化/機能性飲料市場
  • ブラジルの強化/機能性食品市場
  • ブラジルの自然健康飲料市場
  • ブラジルの自然健康食品市場
  • ブラジルのオーガニック飲料市場
  • ブラジルのオーガニック加工食品市場
目次
Product Code: HWFBBR

Although the Brazilian economy already showed tentative signs of recovery in 2017, consumers' purchasing power was still limited. Health and wellness products recorded a positive performance in 2017. This reinforced the movement towards pursuing a healthier lifestyle in the country. This followed the premiumisation megatrend as analysed by Euromonitor International, resulting in consumers prioritising products that they perceive as essential for them, while reducing the purchase frequency for no...

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Sales of Health and Wellness Products Recover, Despite Consumers' Reduced Purchasing Power

Economy and Mass Brands Embrace the Health and Wellness Movement

Multinationals Continue To Acquire Small and Healthy Brands To Complement Portfolio

Consumers Continue Looking for the Best Deals in Various Channels

Health and Wellness Expected To Grow Steadily Over the Forecast Period

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2012-2017
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
  • Table 3 Sales of Health and Wellness by Category: Value 2012-2017
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
  • Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Sales of Bfy Beverages Are Negatively Affected by the Performances of Carbonates and Nectars

Stevia-sweetened Products Are Launched by Mass Brands

Bfy Beverages Expected To Register the Slowest Performance Over the Forecast Period

Competitive Landscape

Coca-Cola Rethinks Local Product Portfolio

Further Reductions in Sugar Content

Competition Becomes Fiercer Among Multinationals

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2012-2017
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
  • Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Reduced Salt Is Expected To Expand Into Other Categories in the Coming Years

Within Bfy Packaged Food, Reduced Fat Dairy Will Remain the Most Popular Category

Reduced Fat Sauces, Dressings and Condiments Set To See High Value Growth

Competitive Landscape

Mondelez Brasil Leads Bfy Packaged Food

Lactalis Do Brasil Increases Its Value Share in 2017

Reduced Salt Products Are Launched

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales Are Negatively Affected by the Performances of Ff Energy Drinks and Ff Sports Drinks

Innovation Within Ff Flavoured Powder Drinks To Maintain Sales

Functional Teas Increasingly Accepted by Brazilians

Competitive Landscape

Nestle Brasil and Its Nescau Brand Continue To Lead Ff Beverages

Mondelez Brasil Remains Second Within Ff Beverages

Ranked Third in Ff Beverages, Red Bull Invests in Local Flavour

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
  • Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
  • Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
  • Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
  • Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
  • Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Fortified/functional Packaged Food Will Remain the Largest Category Within Health and Wellness

Ff Dairy and Ff Sweet Biscuits, Snack Bars and Fruit Snacks Will Lead Sales Over Over the Forecast Period

Ff Packaged Food Should See Relative Maturity Between 2017 and 2022

Competitive Landscape

Dairy Partners Americas Brasil (nestle) Leads Ff Packaged Food

Danone Ranks Second, Mostly Due To the Activia Brand

Yakult Remains Popular in Brazil

Category Data

  • Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
  • Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
  • Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
  • Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
  • Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
  • Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
  • Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
  • Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
  • Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
  • Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
  • Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Free From Lactose Dairy Will Account for A Dominant Share in the Future

Consumers Will Be More Conscious About the Real Necessity for Free From Products

the Southeast and South Regions Should Be the Focus for Free From Products

Competitive Landscape

Nestle Brasil Ranks First in Free From

Coca-Cola Sees A Jump in Its Share Due To the Acquisition of Ades

Itambe Increases Its Share Between 2016 and 2017

Category Data

  • Table 53 Sales of Free From by Category: Value 2012-2017
  • Table 54 Sales of Free From by Category: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Free From: % Value 2013-2017
  • Table 56 LBN Brand Shares of Free From: % Value 2014-2017
  • Table 57 Distribution of Free From by Format: % Value 2012-2017
  • Table 58 Forecast Sales of Free From by Category: Value 2017-2022
  • Table 59 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Headlines

Prospects

Bottled Water Records Steady Value Growth, Thus Driving the Overall Performance

Nh 100% Juice Is the Fastest Growing Category, Gaining Penetration in Brazil

Nh Tea Emerges and Consolidates

Competitive Landscape

Natural One Surpasses Leao Junior in Terms of Sales Within Nh Beverages

Highly Fragmented Category Drives Competition in Terms of Unit Prices

Leao Junior Takes A Risk With A Premium Offer

Category Data

  • Table 60 Sales of NH Beverages by Category: Value 2012-2017
  • Table 61 Sales of NH Beverages by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of NH Beverages: % Value 2013-2017
  • Table 63 LBN Brand Shares of NH Beverages: % Value 2014-2017
  • Table 64 Distribution of NH Beverages by Format: % Value 2012-2017
  • Table 65 Forecast Sales of NH Beverages by Category: Value 2017-2022
  • Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Economic Recovery Is Expected To Boost Sales of Nh Packaged Food

Distribution Will Play A Key Role for Nh Packaged Food in the Coming Years

Three Categories Will Account the Largest Sales of Nh Packaged Food in 2022

Competitive Landscape

Acquisition Ensures Wickbold & Nosso Pao Takes and Maintains the Leading Position

Bimbo Brasil Ranks Second Within Nh Packaged Food

Gallo Brasil Distribuicao E Comercio Follows in Third

Category Data

  • Table 67 Sales of NH Packaged Food by Category: Value 2012-2017
  • Table 68 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of NH Packaged Food: % Value 2013-2017
  • Table 70 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
  • Table 71 Distribution of NH Packaged Food by Format: % Value 2012-2017
  • Table 72 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
  • Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Organic Beverages Registers Steady But Slower Current Value Growth

Brazilian Consumers Still Do Not Have A Clear Understanding of What Organic Products Are

Organic Nectars (25-99% Juice) Registers the Worst Performance

Competitive Landscape

Usina Sao Francisco Remains the Leading Player Within Organic Beverages

Small and Regional Players Continue To Dominate

Unilever Acquires Mae Terra Produtos Naturais in Brazil, Marking Its Entrance Into Organic Beverages

Category Data

  • Table 74 Sales of Organic Beverages by Category: Value 2012-2017
  • Table 75 Sales of Organic Beverages by Category: % Value Growth 2012-2017
  • Table 76 NBO Company Shares of Organic Beverages: % Value 2013-2017
  • Table 77 LBN Brand Shares of Organic Beverages: % Value 2014-2017
  • Table 78 Distribution of Organic Beverages by Format: % Value 2012-2017
  • Table 79 Forecast Sales of Organic Beverages by Category: Value 2017-2022
  • Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

High Prices Will Be A Key Challenge for Organic Packaged Food in the Coming Years

Distribution Will Be Vital for Organic Packaged Food in the Coming Years

Multinationals Should Improve Their Value Shares in Organic Packaged Food

Competitive Landscape

the Taeq Private Label Leads Organic Packaged Food in 2017

Unilever Group Acquires Mae Terra, An Important Company in Organic Food

Camil Alimentos Maintains Its Third Position

Category Data

  • Table 81 Sales of Organic Packaged Food by Category: Value 2012-2017
  • Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
  • Table 83 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
  • Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
  • Table 85 Distribution of Organic Packaged Food by Format: % Value 2012-2017
  • Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
  • Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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