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市場調査レポート

トルコの生活家電市場

Consumer Appliances in Turkey

発行 Euromonitor International 商品コード 127801
出版日 ページ情報 英文 117 Pages
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トルコの生活家電市場 Consumer Appliances in Turkey
出版日: 2017年12月06日 ページ情報: 英文 117 Pages
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概要

当レポートでは、トルコの生活家電市場を製品別に分類し、それぞれの市場動向、競合状況、将来の見通しなどを調査しており、国内企業のプロファイルとともに、概略以下の構成でお届けします。

トルコの生活家電市場

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - トルコ

  • Arcelik AS
  • Arzum Elektrikli Ev Aletleri San Ve Tic As
  • Teknosa Ic Ve Dis Ticaret As
  • Vatan Bilgisayar San Ve Tic As
  • Vestel Beyaz Esya San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 冷蔵庫
  • 洗濯(乾燥)機
  • 食器洗い機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
  • アイロン
  • パーソナルケア器具
  • 空調(冷房/除湿機/加湿器など)
  • 暖房器具
目次
Product Code: WGTR

Retail volume growth by consumer appliances slowed down between 2014 and 2016, due to the declining trend in consumer confidence, which stemmed from the slow growth in the economy. Although overall income levels of consumers experienced a marginal change in Turkey until the end of the review period, retail volume sales of consumer appliances experienced a revival from 2016 onwards, largely due to the positive impact from the government lifting special consumption tax on various consumer applianc...

Euromonitor International's Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Volume Growth by Consumer Appliances Continues in 2017

Price Competition Intensifies Among Manufacturers of Consumer Appliances

Arcelik As Maintains Its Leading Position in Consumer Appliances in 2017

Discounters and Internet Retailers Gain Share Within Consumer Appliances

Consumer Appliances Set To Continue To Record Positive Volume Growth Over the Forecast Period

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Urbanisation Will Continue To Lead Growth Over Forecast Period

Growing Demand for Multi-programme Dishwashers Is Set To Drive Up Value Sales

Full Size Dishwashers Will Continue To Be Major Preference of Consumers

Competitive Landscape

Local Manufacturers Maintain Lead in Dishwashers

South Korean Giants Samsung and Lg Gain Strong Volume Share

Connected Dishwashers Register Dynamic Growth Due To Ongoing Investments

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Interest in Automatic Tumble Dryers Will Drive Volume Growth

Healthy Volume Growth Is Expected for Automatic Washer Dryers Over Forecast Period

Growing Demand for Greater Energy Efficiency and Larger Capacity Will Positively Affect Value Growth

Competitive Landscape

Arcelik As Maintains Its Dominance of Home Laundry Appliances in 2017

Energy Efficiency Is the Major Focus of Manufacturers

Presence of Connected Home Laundry Appliances Increases Alongside Investment

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers' Increasing Interest in Built-in Large Cooking Appliances Will Continue

Cookers Is Expected To Demonstrate Slow Growth

Strong Volume Sales of Innovative Large Cooking Appliances Will Drive Value Growth

Competitive Landscape

Arcelik As Leads Large Cooking Appliances

Mid-tier Companies Begin To Gain Volume Share in 2017

Connected Ovens Become Significant in Turkey in 2017

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Need for Convenience and Practicality Will Be Main Drivers of Volume Growth

Health Concerns Regarding Microwaves Will Continue To Be Significant

Internet Retailing Is Set To Demonstrate Strong Growth Over the Forecast Period

Competitive Landscape

Arcelik As Continues To Dominate Microwaves in 2017

South Korean Giants, Samsung and Lg Demonstrate Strong Growth in Microwaves

Category Players Pay Attention To Consumers' Priorities To Gain Share

Category Data

  • Table 85 Sales of Microwaves by Category: Volume 2012-2017
  • Table 86 Sales of Microwaves by Category: Value 2012-2017
  • Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Popularity of Double Door Format Will Drive Volume Growth of Fridge Freezers

Dynamic Volume Growth of Larger-capacity and Energy-efficient Refrigeration Appliances Will Boost Value Growth

Freezers Will Continue To Record Strong Growth Over Forecast Period

Competitive Landscape

Domestic Large-scale Manufacturers Maintain Strength Despite Fierce Price Competition

Samsung's Exceptional Growth Continues in Refrigeration Appliances

Players Invest in Marketing Communication To Promote Their Connected Refrigeration Appliances

Category Data

  • Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 102 Sales of Freezers by Format: % Volume 2012-2017
  • Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
  • Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Air Treatment Products Will Continue To Grow Over the Forecast Period

Value Growth Will Be Mainly Driven by Predicted Rise in Volume Sales of Inverter Air Conditioners

Availability of Multi-split Air Conditioners Will Become Significant Over the Forecast Period

Competitive Landscape

Arcelik As Continues To Lead Air Treatment Products in 2017

Economy Brands Gain Volume Share As Consumers Reduce Their Expenses

the Availability of Connected Air Conditioners Increases in 2017

Category Data

  • Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Blenders Will Continue To Drive Growth of Food Preparation Appliances

the Average Unit Price of Mixers Is Set To Increase Due To Premiumisation

Slow Juicers Will Become Widely Available Across Retailers Over Forecast Period

Competitive Landscape

Arzum Elektrikli Ev Aletleri San Ve Tic As Leads Food Preparation Appliances

Intense Price Competition Amongst Players in Blenders

Most Players Aim To Increase the Presence of Their Products Through Internet Retailing

Category Data

  • Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Urbanisation Will Continue To Be An Important Factor Behind Volume Growth

New Product Developments Are Set To Make Significant Contribution To Value Growth

Alternative Retailing Channels Are Expected To Gain Volume Within Personal Care Appliances

Competitive Landscape

International Brands Dominate Personal Care Appliances in Turkey

Presence of Economy Brands Increases

Increasing Number of Players Expected To Enter Electric Facial Cleansers

Category Data

  • Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Perpetual Increase in Volume Sales of Coffee Machines Will Continue To Drive Growth

Average Unit Price of Small Cooking Appliances Will Register Downward Trend at Constant 2017 Prices

Significance of Alternative Retailing Channels Will Increase Over the Forecast Period

Competitive Landscape

Arcelik As Maintains Its Leadership of Small Cooking Appliances in 2017

Economy Brands Gain Volume Share As Increasing Number of Consumers Opt for More Affordable Options

Companies Offering Pod Coffee Machines Continue To Demonstrate Healthy Growth

Category Data

  • Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Upward Trend Will Continue in Vacuum Cleaners Along With Rising Volume Sales of New Product Developments

Vacuum Cleaners Will Record Healthy Value Growth As Products With Low Energy Efficiency Will Phase Out

Volume Share of Stick Format Is Set To Increase Due To the Convenience It Provides

Competitive Landscape

Arcelik As Retains Its Strength in Vacuum Cleaners in 2017

Philips Gains Significant Volume Share Due To Investing in New Product Development

Competitive Landscape of Robotic Vacuum Cleaners Rapidly Transforms

Category Data

  • Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  • Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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