表紙
市場調査レポート

トルコの生活家電市場

Consumer Appliances in Turkey

発行 Euromonitor International 商品コード 127801
出版日 ページ情報 英文 147 Pages
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トルコの生活家電市場 Consumer Appliances in Turkey
出版日: 2016年03月04日 ページ情報: 英文 147 Pages
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概要

当レポートでは、トルコの生活家電市場を製品別に分類し、それぞれの市場動向、競合状況、将来の見通しなどを調査しており、国内企業のプロファイルとともに、概略以下の構成でお届けします。

トルコの生活家電市場

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - トルコ

  • Arcelik AS
  • Arzum Elektrikli Ev Aletleri San Ve Tic As
  • Teknosa Ic Ve Dis Ticaret As
  • Vatan Bilgisayar San Ve Tic As
  • Vestel Beyaz Esya San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 冷蔵庫
  • 洗濯(乾燥)機
  • 食器洗い機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
  • アイロン
  • パーソナルケア器具
  • 空調(冷房/除湿機/加湿器など)
  • 暖房器具

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: WGTR

Consumer appliances saw another year of volume and current value growth in Turkey in 2015.

Euromonitor International's Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Volume Growth Continues in Consumer Appliances
  • Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
  • Arcelik Retains Its Leading Position in Consumer Appliances in Turkey
  • Non-store Retailing Continues To Show Dynamism
  • Slower Growth Is Expected in Consumer Appliances Over the Forecast Period

Key Trends and Developments

  • Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
  • the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
  • Small Appliances Is Affected As Incomes Stagnate
  • Production in Turkey Is Not Affected by the Repatriation Trend

Market Indicators

  • Table 1. Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 2. Replacement Cycles of Consumer Appliances by Category 2010-2015

Market Data

  • Table 3. Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 4. Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 5. Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 6. Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 7. Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 8. Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 9. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 10. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 11. Sales of Small Appliances by Category: Volume 2010-2015
  • Table 12. Sales of Small Appliances by Category: Value 2010-2015
  • Table 13. Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 14. Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 15. NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 16. LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 17. NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 18. LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 19. Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 20. Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 21. Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 22. Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 23. Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 24. Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 25. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 26. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 27. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 28. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 29. Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 30. Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 31. Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 32. Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1. Research Sources

Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2. Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
  • Production
  • Competitive Positioning
    • Summary 3. Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2015

Bimeks Bilgi Islem Ve Dis Ticaret As in Consumer Appliances (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 4. Bimeks Bilgi Islem ve Dis Ticaret AS: Key Facts
    • Summary 5. Bimeks Bilgi Islem ve Dis Ticaret AS: Operational Indicators
  • Company Background
    • Chart 1. Bimeks Bilgi Islem ve Dis Ticaret AS: Bimeks in Istanbul
  • Internet Strategy
  • Competitive Positioning
    • Summary 6. Bimeks Bilgi Islem ve Dis Ticaret AS: Competitive Position 2015

Teknosa Ic Ve Dis Ticaret As in Consumer Appliances (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 7. Teknosa Ic ve Dis Ticaret AS: Key Facts
    • Summary 8. Teknosa Ic ve Dis Ticaret AS: Operational Indicators
  • Company Background
    • Chart 2. Teknosa Ic ve Dis Ticaret AS: Teknosa in Istanbul
  • Internet Strategy

Private Label

    • Summary 9. Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
  • Competitive Positioning
    • Summary 10. Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015

Ugur Sogutma As in Consumer Appliances (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 11. Ugur Sogutma AS: Key Facts
  • Production
    • Summary 12. Ugur Sogutma AS: Production Statistics 2015
  • Competitive Positioning
    • Summary 13. Ugur Sogutma AS: Competitive Position 2015

Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 14. Vestel Beyaz Esya San ve Tic AS: Key Facts
    • Summary 15. Vestel Beyaz Esya San ve Tic AS: Operational Indicators
  • Production
    • Summary 16. Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
  • Competitive Positioning
    • Summary 17. Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Dishwashers by Category: Volume 2010-2015
  • Table 34. Sales of Dishwashers by Category: Value 2010-2015
  • Table 35. Sales of Dishwashers by Category: % Volume Growth 2010-2015
  • Table 36. Sales of Dishwashers by Category: % Value Growth 2010-2015
  • Table 37. Sales of Dishwashers by Format: % Volume 2010-2015
  • Table 38. NBO Company Shares of Dishwashers: % Volume 2011-2015
  • Table 39. LBN Brand Shares of Dishwashers: % Volume 2012-2015
  • Table 40. Forecast Sales of Dishwashers by Category: Volume 2015-2020
  • Table 41. Forecast Sales of Dishwashers by Category: Value 2015-2020
  • Table 42. Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020
  • Table 43. Forecast Sales of Dishwashers by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Sales of Home Laundry Appliances by Category: Volume 2010-2015
  • Table 45. Sales of Home Laundry Appliances by Category: Value 2010-2015
  • Table 46. Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  • Table 47. Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
  • Table 48. Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
  • Table 49. Sales of Automatic Washing Machines by Format: % Volume 2010-2015
  • Table 50. Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
  • Table 51. NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
  • Table 52. LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
  • Table 53. Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 54. Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 55. Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 56. Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57. Sales of Large Cooking Appliances by Category: Volume 2010-2015
  • Table 58. Sales of Large Cooking Appliances by Category: Value 2010-2015
  • Table 59. Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
  • Table 60. Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
  • Table 61. Sales of Built-in Hobs by Format: % Volume 2010-2015
  • Table 62. Sales of Ovens by Format: % Volume 2010-2015
  • Table 63. Sales of Cookers by Format: % Volume 2010-2015
  • Table 64. NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
  • Table 65. LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
  • Table 66. NBO Company Shares of Built-in Hobs: % Volume 2011-2015
  • Table 67. NBO Company Shares of Ovens: % Volume 2011-2015
  • Table 68. NBO Company Shares of Cooker Hoods: % Volume 2011-2015
  • Table 69. NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
  • Table 70. NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
  • Table 71. NBO Company Shares of Cookers: % Volume 2011-2015
  • Table 72. Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 73. Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 74. Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 75. Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 76. Sales of Microwaves by Category: Volume 2010-2015
  • Table 77. Sales of Microwaves by Category: Value 2010-2015
  • Table 78. Sales of Microwaves by Category: % Volume Growth 2010-2015
  • Table 79. Sales of Microwaves by Category: % Value Growth 2010-2015
  • Table 80. Sales of Microwaves by Type: % Volume 2011-2015
  • Table 81. NBO Company Shares of Microwaves: % Volume 2011-2015
  • Table 82. LBN Brand Shares of Microwaves: % Volume 2012-2015
  • Table 83. Microwaves by Distribution Format: % Volume 2010-2015
  • Table 84. Forecast Sales of Microwaves by Category: Volume 2015-2020
  • Table 85. Forecast Sales of Microwaves by Category: Value 2015-2020
  • Table 86. Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 87. Forecast Sales of Microwaves by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 88. Sales of Refrigeration Appliances by Category: Volume 2010-2015
  • Table 89. Sales of Refrigeration Appliances by Category: Value 2010-2015
  • Table 90. Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
  • Table 91. Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
  • Table 92. Sales of Freezers by Format: % Volume 2010-2015
  • Table 93. Sales of Freezers by Volume Capacity: % Volume 2010-2015
  • Table 94. Sales of Fridge Freezers by Format: % Volume 2010-2015
  • Table 95. Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
  • Table 96. Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
  • Table 97. Sales of Fridges by Format: % Volume 2010-2015
  • Table 98. Sales of Fridges by Volume Capacity: % Volume 2010-2015
  • Table 99. NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
  • Table 100. LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
  • Table 101. NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
  • Table 102. NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
  • Table 103. NBO Company Shares of Built-in Fridges: % Volume 2011-2015
  • Table 104. NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
  • Table 105. Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 106. Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 107. Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 108. Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 109. Sales of Air Treatment Products by Category: Volume 2010-2015
  • Table 110. Sales of Air Treatment Products by Category: Value 2010-2015
  • Table 111. Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
  • Table 112. Sales of Air Treatment Products by Category: % Value Growth 2010-2015
  • Table 113. NBO Company Shares of Air Treatment Products: % Volume 2011-2015
  • Table 114. LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
  • Table 115. Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 116. Forecast Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 117. Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 118. Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 119. Sales of Food Preparation Appliances by Category: Volume 2010-2015
  • Table 120. Sales of Food Preparation Appliances by Category: Value 2010-2015
  • Table 121. Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
  • Table 122. Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
  • Table 123. NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
  • Table 124. LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
  • Table 125. Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 126. Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 127. Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 128. Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 129. Sales of Heating Appliances: Volume 2010-2015
  • Table 130. Sales of Heating Appliances: Value 2010-2015
  • Table 131. Sales of Heating Appliances: % Volume Growth 2010-2015
  • Table 132. Sales of Heating Appliances: % Value Growth 2010-2015
  • Table 133. NBO Company Shares of Heating Appliances: % Volume 2011-2015
  • Table 134. LBN Brand Shares of Heating Appliances: % Volume 2012-2015
  • Table 135. Forecast Sales of Heating Appliances: Volume 2015-2020
  • Table 136. Forecast Sales of Heating Appliances: Value 2015-2020
  • Table 137. Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
  • Table 138. Forecast Sales of Heating Appliances: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 139. Sales of Irons: Volume 2010-2015
  • Table 140. Sales of Irons: Value 2010-2015
  • Table 141. Sales of Irons: % Volume Growth 2010-2015
  • Table 142. Sales of Irons: % Value Growth 2010-2015
  • Table 143. Sales of Irons by Format: % Volume 2010-2015
  • Table 144. NBO Company Shares of Irons: % Volume 2011-2015
  • Table 145. LBN Brand Shares of Irons: % Volume 2012-2015
  • Table 146. Forecast Sales of Irons: Volume 2015-2020
  • Table 147. Forecast Sales of Irons: Value 2015-2020
  • Table 148. Forecast Sales of Irons: % Volume Growth 2015-2020
  • Table 149. Forecast Sales of Irons: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 150. Sales of Personal Care Appliances by Category: Volume 2010-2015
  • Table 151. Sales of Personal Care Appliances by Category: Value 2010-2015
  • Table 152. Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
  • Table 153. Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
  • Table 154. Sales of Body Shavers by Format: % Volume 2010-2015
  • Table 155. Sales of Body Shavers by Power Source: % Volume 2011-2015
  • Table 156. Sales of Hair Care Appliances by Format: % Volume 2010-2015
  • Table 157. NBO Company Shares of Personal Care Appliances 2011-2015
  • Table 158. LBN Brand Shares of Personal Care Appliances 2012-2015
  • Table 159. Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 160. Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 161. Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 162. Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 163. Sales of Small Cooking Appliances by Category: Volume 2010-2015
  • Table 164. Sales of Small Cooking Appliances by Category: Value 2010-2015
  • Table 165. Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
  • Table 166. Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
  • Table 167. NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
  • Table 168. LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
  • Table 169. Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 170. Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 171. Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 172. Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 173. Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  • Table 174. Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  • Table 175. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  • Table 176. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  • Table 177. NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  • Table 178. LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  • Table 179. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  • Table 180. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  • Table 181. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  • Table 182. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 183. Sales of Vacuum Cleaners by Category: Volume 2010-2015
  • Table 184. Sales of Vacuum Cleaners by Category: Value 2010-2015
  • Table 185. Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  • Table 186. Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  • Table 187. NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  • Table 188. LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  • Table 189. Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 190. Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 191. Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 192. Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
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