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市場調査レポート

中国のエアケア市場

Air Care in China

発行 Euromonitor International 商品コード 127666
出版日 ページ情報 英文
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中国のエアケア市場 Air Care in China
出版日: 2020年02月06日 ページ情報: 英文
概要

2018年の中国のエアケア市場の成長は前年と比較しやや減速しました。これは、新製品の開発が行われず消費者の関心を得ることができなかったこと、消費者がより健康的で環境にやさしいライフスタイルを追求したために化学成分および人工香料を含有する製品の人気が低下したことなど、需要と供給の両方の要因によるものと考えられています。

当レポートでは、中国のエアケア市場を調査し、市場の概要、カテゴリー別の市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、競合情勢、主要企業の動向などをまとめています。

調査対象:キャンドル芳香剤、自動車用芳香剤、電気式芳香剤、ゲル芳香剤、リキッド式芳香剤、スプレー/エアロゾル式芳香剤、その他

目次

見出し

見通し

新製品の開発が進まないことで2018年にエアケア市場の成長は減速

自動車用芳香剤カテゴリーが最大の業績を記録

スプレー/エアロゾル芳香剤の成長はライフスタイルの変化により鈍化する

競合情勢

Shanghai Johnsonが主導的企業に

Guanzhou Liby Enterprise Groupが最大の価値成長を記録する

カテゴリデータ

エグゼクティブサマリー

ホームケアは2018年に安定成長を記録

製品革新がホームケアのキートレンドに

Guangzhou Liby Enterprise Groupは今後も主要企業に

地域のニーズに基づいて差別化されたホームケア製品の導入

予測期間において成長率はさらに低下する

市場指標

市場データ

出典

目次
Product Code: HCPCNaf

Spray/aerosol air fresheners remains the largest category within air care in China, but the category saw only modest growth in retail volume terms in 2019 as demand began to wane. Many consumers have started to avoid using spray/aerosol air fresheners due to health concerns. These products are increasingly being seen as providing an immediate chemical aroma with links to health problems such asthma and skin problems. As a result, many consumers are instead opting for slower release formats and m...

Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rising Health Concerns Threaten the Growth of Spray/aerosol Air Fresheners

Players Look To Add Value With Premium Fragrances and Packaging

Consumers Turn To Car Air Fresheners As They Spend More Time in Their Cars

Competitive Landscape

Glade Continues To Lead With It Continuing To Introduce New and Enticing Fragrances

Local Player Bringing Freshness To Air Care With New and Innovative Products

Liquid Air Fresheners Provide Appeal To Mid- To High-income Consumers

Category Data

  • Table 1 Sales of Air Care by Category: Value 2014-2019
  • Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2019
  • Table 4 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 6 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Executive Summary

Rising Standard of Living Sees Consumers Invest in Home Care

Natural, Concentrated and Eco-friendly Products Coming To the Fore

Local Player Maintains Lead With Large and Expanding Portfolio

Players Focus on Concentrated Formulas

Safe, Effective and Convenient: the Key To Success in Home Care

Market Data

  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Distribution of Home Care by Format: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format and Category: % Value 2019
  • Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources
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