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市場調査レポート

ブラジルにおける家電製品市場

Consumer Electronics in Brazil

発行 Euromonitor International 商品コード 126776
出版日 ページ情報 英文 65 Pages
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ブラジルにおける家電製品市場 Consumer Electronics in Brazil
出版日: 2018年08月21日 ページ情報: 英文 65 Pages
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概要

当レポートでは、ブラジルにおける家電製品市場の規模およびオーディオ、ビデオ製品市場の形成などを総合的に分析するとともに、最新の小売データ、主要企業、主要ブランド、新製品の開発、価格問題、市場予測などを検証してお届けします。

ブラジルにおける家電製品

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 情報ソース

国内企業プロファイル - ブラジル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンピューター・周辺機器
  • 車内エンターテインメント
  • TV・プロジェクター
  • ビデオプレーヤー
  • ホームオーディオ・シネマ
  • ホームビデオ
  • イメーエジング・デバイス
  • 携帯電話
  • ポータブル・プレイヤー
  • ウェアラブル・エレクトロニクス
目次
Product Code: CEBR

The unprecedented economic downturn severely impacted consumer electronics, primarily across the low to middle socioeconomic groups. In contrast to the weak GDP growth in 2017 and 2018, the record low interest rate and inflation alongside currency exchange rate stability were turning points that drove the market to much-awaited growth. Moreover, a well-received Brazilian Government initiative incentivising the early withdrawal of consumers' severance fund injected approximately BRL50 billion int...

Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Tentative Economic Recovery Meets Stored-up Demand - Boosting the Market

Performance of Consumer Electronics Is Equivalent To 2017

Multinationals Remain Dominant

Largest Retailers Strengthen Their Footprint Via Internet Retailing

Better Connectivity Capabilities Could Transform Consumers' Lives

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Computers and Peripherals Grows at A Moderate Rate

Premiumisation Increases for High-end Consumers, But Mid-priced Dominates

Hybrid Products Pervade Across Multiple Categories

Competitive Landscape

Dell Computadores Do Brasil Remains the Leading Player in Laptops

Positivo Tecnologia Is A Local Player That Improves Its Presence in Computers

Samsung Eletronica Da Amazonia Ltda Maintains A Comfortable Position in Tablets

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 16 Sales of Computers by Category: Business Volume 2013-2018
  • Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
  • Table 20 Sales of Laptops by Form Factor 2017-2018
  • Table 21 Sales of Tablets by Operating System 2013-2018
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
  • Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Headlines

Prospects

New and Used Cars Drive In-car Entertainment

Smartphones Are A Major Obstacle for In-car Navigation

Automotive Sound Enthusiasts Decline Among Upper-income Millennials

Competitive Landscape

Pioneer Maintains the Leading Position

Other Multinational Manufacturers Dominate In-car Entertainment

Garmin's Price Tag Is A Major Barrier

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Headlines

Prospects

Crisis and Changing Technology Seal the Fate of Hi-fi Systems in Brazil

Soundbars Drive Performance of Home Cinema and Speaker Systems

Competitive Landscape

Major Brands Suffer From Poor Performance of Key Products

Increased Competition Also Affects Big Players

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Headlines

Prospects

More Stable Economic Conditions Drive Sales

World Cup Positively Impacts the Televisions Category

High-end Technologies Remain Limited To Small Groups

Competitive Landscape

South Korean Giants Lead Home Video

Semp Tcl Expands Foothold in Brazil

Panasonic and Sony Re-establish Positions

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2013-2018
  • Table 58 Sales of Home Video by Category: Value 2013-2018
  • Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
  • Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
  • Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
  • Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
  • Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
  • Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
  • Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
  • Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Headlines

Prospects

Popularity of Smartphones Continues To Cannibalise Imaging Devices, Albeit Slowly

Unit Price Increases As Manufacturers Target Professionals, While Distributors Bail

Import Taxes and Currency Exchange Rates Further Incentivise Foreign Purchases

Competitive Landscape

Samsung Exits Cameras Due To Smartphone Success

Canon Gains Sales in Cameras by Targeting Semi-professional Photographers

in Camcorders, Gopro Threatens Sony Through Intensive Social Media Campaigns

Category Data

  • Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 74 Sales of Imaging Devices by Category: Value 2013-2018
  • Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
  • Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
  • Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
  • Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
  • Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
  • Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

Headlines

Prospects

Smartphones Boosts Home Connectivity

Memory and Camera Are Key Attributes for Brazilians

Larger Displays Positively Impact M-commerce

Competitive Landscape

Samsung Continues Leading Smartphones

Motorola Brand Remains in Second Position in Smartphones

Huawei Teams Up With Positivo

Category Data

  • Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 87 Sales of Mobile Phones by Category: Value 2013-2018
  • Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
  • Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
  • Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
  • Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
  • Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Headlines

Prospects

Wireless Speakers Excels Among Portable Players

Home Assistant Products See Very Limited Penetration

E-readers Pursues Its Downward Trend

Competitive Landscape

Samsung Corp Gbo Remains Leader in Wireless Speakers With Harman Acquisition

Multilaser Industrial Gains Traction in Wireless Speakers

Amazon Contributes To Longer Survival Rate for E-readers

Category Data

  • Table 99 Sales of Portable Players by Category: Volume 2013-2018
  • Table 100 Sales of Portable Players by Category: Value 2013-2018
  • Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
  • Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
  • Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
  • Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
  • Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
  • Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Headlines

Prospects

Wearable Electronics Products Are Still Regarded As Aspirational Gadgets

Health and Wellness Becomes A Reality for Consumers

Mobile Carriers Are Set To Boost Development

Competitive Landscape

Apple Maintains Leadership of Smart Wearables

Samsung Second in Smart Wearables Despite Lower Prices

Official Huawei Entry Is Set To Boost Sales

Category Data

  • Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
  • Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
  • Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
  • Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
  • Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
  • Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
  • Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
  • Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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