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市場調査レポート

ベトナムのホームケア市場

Home Care in Vietnam

発行 Euromonitor International 商品コード 126634
出版日 ページ情報 英文 52 Pages
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ベトナムのホームケア市場 Home Care in Vietnam
出版日: 2019年02月20日 ページ情報: 英文 52 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ベトナムのホームケア市場について調査し、市場全体およびセグメント別の動向、競合情勢、見通し、および主要データを分析しており、国内企業のプロファイルを提供します。

ベトナムのホームケア市場

  • エグゼクティブサマリー
  • 主要動向・発展
  • 市場指標
  • 市場データ
  • 定義

国内企業のプロファイル:ベトナム

  • Amg Vietnam Co Ltd
  • Daso Group in Home Care
  • My Hao Cosmetics Co Ltd
  • Rang Dong Cosmetics
  • Vico Ltd Co

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品市場
  • 漂白剤市場
  • 食器洗い機市場
  • 家庭用殺虫剤市場
  • ランドリーケア用品市場
  • 研磨剤市場
  • 表面ケア用品市場
  • トイレケア用品市場
目次
Product Code: HCPVN

According to the Institute for Economic and Policy Research (VEPR), Vietnam's economy grew strongly in 2018, recording the best performance over the past decade. Vietnam's GDP growth rate reached 6.8% in 2018, with good growth rates in all sectors accompanied by the positive signs of capital flows, foreign investment and increasing average incomes, all raising the country's consumer confidence. Higher education levels, better living standards and increasing awareness of healthy lifestyles all pl...

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Positive Home Care Growth Due To Increasing Income Levels

Global Brands Expand Distribution To Rural Areas in Order To Dominate

Booming Internet Usage and Smartphone Ownership Helps E-commerce Growth

Consumers Seek Products With Added Convenience, Organic and Natural Features

Value Growth Expected Over the Forecast Period

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growth Supported by Rising Car Ownership in Vietnam

Using Essential Oils and Natural Scents As Alternatives

Competitive Landscape

SC Johnson & Son Vietnam Co Ltd Leads Air Care Category

Companies Innovate and Focus on Urban Areas for Air Care Growth

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Price Is Key Factor Driving Demand

Unnamed Bleach Products Raise Fears About Health

Competitive Landscape

My Hao Cosmetics Continues To Lead Category

Some Opportunity for Global Brands With High-quality Products

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Healthier Lifestyles Lead To Growth of Dishwashing Solutions

Consumers Look for Quality and Convenience

Internet Retailers Growing Rapidly As Channel Alternative

Competitive Landscape

Unilever Vietnam International Co Retains Lead

Competition Driven by Prices, Quality and Rising Organic Brands

Category Indicators

  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Different Geographical Regions Demand Different Formats of Home Insecticides

Smoke From Insecticide Coils Under Scrutiny

Competitive Landscape

Fumakilla Vietnam Pte Ltd Leads Through Consistent Innovation

Social Activities Help Increase Brand Awareness

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Switch To Liquid Detergents Due To Added Convenience

Laundry Care Sales Via Internet Retailing Rising Especially Big Pack Sizes

Consumers Seek Higher Quality, Added and Eco-friendly Features

Competitive Landscape

Giant Global Companies Expand Their Shares in Rural Areas

Organic Home-grown and New Laundry Products Remain Niche

Cooperation With Local Enterprises and Engaging Consumers Through Social Activities

Category Indicators

  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Numbers of White-collar Workers and Western Influence Spark Demand

Traditional Habits and Lunar New Year Impact Sales Positively

Competitive Landscape

SC Johnson & Son Vietnam Co Ltd Continues To Lead Category

Brands Compete Through Innovative Packaging

Category Data

  • Table 53 Sales of Polishes by Category: Value 2013-2018
  • Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Concerns for Health and Hygiene Support Growth of Surface Care

Availability of Internet Retailers Boosts Sales

Competitive Landscape

Unilever Vietnam International Co Ltd Continues To Lead

Targeting Rural Areas To Expand Sales Growth

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2013-2018
  • Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Demand in Rural Areas Due To Higher Awareness of Good Hygiene

Organic Brands Constrained by High Price Points

Competitive Landscape

Unilever Vietnam International Co Ltd Retains Leading Position

Companies Increase Brand Awareness Through Social Activities

Category Data

  • Table 65 Sales of Toilet Care by Category: Value 2013-2018
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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