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市場調査レポート

マレーシアのビタミン市場

Vitamins in Malaysia

発行 Euromonitor International 商品コード 124061
出版日 ページ情報 英文 19 Pages
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本日の銀行送金レート: 1USD=109.81円で換算しております。
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マレーシアのビタミン市場 Vitamins in Malaysia
出版日: 2019年10月17日 ページ情報: 英文 19 Pages
概要

マレーシアではビタミンCのようなシングルビタミンがマルチビタミンよりも好まれています。ビタミンCは非常に人気の高いビタミンで、多くのビタミンC製品がWatsonやCaring Pharmacyなどの主要小売店で入手することができます。改良されたビタミンC製品の継続的な市場への投入もまた消費者の関心を維持するのに役立ちました。

当レポートではマレーシアのビタミン市場を調査し、市場の概要、カテゴリー別の市場動向、市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、競合情勢、主要企業の動向などをまとめています。

調査対象:マルチビタミン、シングルビタミン

目次

見出し

見通し

ビタミンCが最もよく普及している

健康意識の高まりが需要を刺激

利便性の高いマルチビタミン

競合情勢

海外ブランドが売上をリード

薬局および美容およびヘルスケアの専門家

新たなプライベートブランド製品

カテゴリデータ

エグゼクティブサマリー

外的要因はコンシューマーヘルスの業績に影響を及ぼす

コンシューマーヘルスの力強い成績

多くの企業が競合する

オンラインとオフラインの両方のチャンネルが混在

コンシューマーヘルスの前向きな見通し

付録

OTC医薬品の登録と分類

ビタミン/サプリメントの登録と分類

セルフメディケーション/セルフケアと予防医学

スイッチ医薬品

市場指標

市場データ

出典

目次
Product Code: CHMYvt

In Malaysia, there are an increasing number of vitamins available with a beauty positioning. An example is Nature's Bounty Hair, Skin & Nails Gummies, which contains vitamins C and E which act as antioxidants. Hakubi White C Plus also has a beauty positioning. It aims to promote vibrant skin through its high concentrations of vitamin C and vitamin B6 which helps in skin regeneration. Vitamin C as a single vitamin also remains very popular in Malaysia, not only for its immunity boosting qualities...

Euromonitor International's Vitamins in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Vitamin C and Vitamins With A Beauty Positioning Are Highly Popular

Multivitamins Achieves Good Growth As Malaysians Consider the Products Convenient and Value for Money

the Drive To Reduce Sugar Intake Sees Launches of Vitamins With Sugar Free Or No Sugar Added Claims

Competitive Landscape

International and Direct Selling Brands Jointly Dominate Sales of Vitamins While Competing Fiercely With Each Other and With Local Brands

Private Label Vitamins Ranges Gain Value Share With New Launches and Competitive Prices

the Distribution of Vitamins Remains Mainly Offline But Internet Retailing Is Growing

Category Data

  • Table 1 Sales of Vitamins by Category: Value 2014-2019
  • Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Executive Summary

Consumers Increasingly Taking Their Health Into Their Own Hands Driving More Positive Growth in Consumer Health

Consumer Health Categories Face Challenges That Limit Growth

New Product Launches Remain Vital for Players To Stay Visible and Gain Share

Distribution of Consumer Health Remains Predominantly Offline

Bright Outlook for Consumer Health With the Promise of Innovative Products

Market Indicators

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 9 Life Expectancy at Birth 2014-2019

Market Data

  • Table 10 Sales of Consumer Health by Category: Value 2014-2019
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

    • Summary 1 Research Sources
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