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世界のアイスクリーム市場における機会分析

Melting Under Pressure?: Global Opportunities for Ice Cream

発行 Euromonitor International 商品コード 123861
出版日 ページ情報 英文 55 Pages
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世界のアイスクリーム市場における機会分析 Melting Under Pressure?: Global Opportunities for Ice Cream
出版日: 2010年05月05日 ページ情報: 英文 55 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

世界のアイスクリーム市場は、比較的温かい天候のおかげで、不況の影響をあまり受けずに済みましたが、PB化の浸透は世界で進んでおり、製造企業は製品に新たな価値をつけて差別化を図る必要に迫られています。

当レポートでは、世界のアイスクリーム市場について、市場規模、業界の話題、新興地域、市場影響要因などについて分析を行いまとめており、新製品の動向やパッケージ、市場の見通しなどを織り込んで、概略以下の構成でお届けします。

  • イントロダクション
  • 世界および地域別の実績
  • カテゴリー分析
  • 競合情勢
  • チャネル分析
  • 主な動向および発展
  • 新製品開発
  • 見通しおよび市場機会
目次
Product Code: PKWO0510Me

Abstract

The global ice cream market weathered the economic storm fairly well in 2009, thanks to warmer weather in major markets like the US and the continued resilience of increasingly important emerging markets like China, Brazil and India. However, ice cream manufacturers must not become complacent, especially as private label encroachment is accelerating worldwide. Adding value is the name of the game, be it through novel flavours, health and wellness innovations, or leveraging ethical values.

Euromonitor International' s Melting Under Pressure?: Global Opportunities for Ice Cream global briefing offers an insight into to the size and shape of the market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Why buy this report?
* Get a detailed picture of the ice cream industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Introduction
Global and Regional Performance
Category Analysis
Competitive Landscape
Channel Analysis
Key Trends and Developments
New Product Developments
Global Prospects and Opportunities
Report Definitions

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