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市場調査レポート

タイの美容・パーソナルケア用品市場

Beauty and Personal Care in Thailand

発行 Euromonitor International 商品コード 118905
出版日 ページ情報 英文 144 Pages
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本日の銀行送金レート: 1USD=106.59円で換算しております。
タイの美容・パーソナルケア用品市場 Beauty and Personal Care in Thailand
出版日: 2020年06月30日 ページ情報: 英文 144 Pages
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概要

当レポートでは、タイの化粧品・トイレタリー市場の概要、セクター別の市場動向、競合環境、将来の見通しなどを調査し、主要国内企業のプロファイルとともにまとめています。

タイの化粧品・トイレタリー市場

  • エグゼクティブサマリー
  • 主要動向・市場の発展
  • 市場データ
  • 情報ソース

国内企業プロファイル

  • Better Way (thailand) Co Ltd
  • Procter & Gamble Mfg Thailand Ltd
  • SSUP Group
  • Unilever Thai Holdings Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ベビーケア用品
  • バス・シャワー用品
  • カラーコスメティクス
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用グルーミング用品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
  • 美容・パーソナルケア用品セット/キット
目次
Product Code: CTTH

After a strong performance over the review period, constant 2019 value growth in beauty and personal care is expected to grind to a halt in Thailand in 2020. Sales outlets such as department stores have been closed during the lockdown, which normally hold a strong share of sales of premium beauty and personal care. The pandemic is clearly putting the brakes on many forms of trading, travel and tourism and curbing consumption. Inbound tourists are normally keen to purchase beauty and personal car...

Euromonitor International's‘Beauty and Personal Care in Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Societal trends make for an intensely competitive environment in 2019

Distribution mix is key to success for beauty and personal care players

Growth set to return over the forecast period

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

"Masstige" brands help to drive value sales in 2019

Innovation drives sales of mass beauty and personal care in 2019

Mass beauty and personal care characterised by new launches in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Brand reputation critical in premium beauty and personal care

Store-based shopping experience remains key in premium beauty and personal care

Premium multi-brand retailers becoming more popular

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Manufacturers respond to declining birth rate

Premiumisation drives value growth

Parents increasingly turn to natural or organic products

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Pollution and hygiene drive launches of added-value products and product switches

Natural, herbal and fruit-scented products on trend

New entrants lead to greater fragmentation

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Product innovation and new brands support growth in 2019

Shiseido launches an exclusive collection

Players expand their channel coverage

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Players continue to focus on whitening as a feature in 2019 in 2019

Players use limited editions to attract consumer interest

International players lead deodorants in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers continue to switch towards hair removers/bleaches from women's razors and blades in 2019

Growing interest in professional hair removal negatively impacts growth in depilatories in 2019

Reckitt Benckiser (Thailand) extends its lead while Procter & Gamble Mfg Thailand loses out to private label

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 62 Sales of Depilatories by Category: Value 2014-2019
  • Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Lower growth for fragrances in 2019 as shoppers tighten their belts

Players use customisation and innovation to drive sales in 2019

New launches remain important in fragrances

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 69 Sales of Fragrances by Category: Value 2014-2019
  • Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Innovation and premiumisation drive value growth in 2019

Demand goes beyond simply shampoo and conditioner in 2019

Players use promotions and digital marketing to attract consumer attention

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 77 Sales of Hair Care by Category: Value 2014-2019
  • Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing interest in men's skin care, while other categories suffer from fashion trends

An increasing number of brands aim at the premium segment in men's skin care

Beiersdorf Thailand Co continues to lead men's grooming in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 90 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 91 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 94 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 95 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 97 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 98 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Segmentation and innovation drive value growth

Toothpaste remains the most popular oral care product in 2019

The strong performance of oral care attracts newcomers in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 99 Sales of Oral Care by Category: Value 2014-2019
  • Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 101 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Cosmeceutical products address consumers with sensitive skin in 2019

Innovation and differentiation drive value growth in 2019

Brands use technology to improve their offering

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 112 Sales of Skin Care by Category: Value 2014-2019
  • Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Outdoor lifestyle trends drive demand for sun care in 2019

Sun care increasingly competes with alternative products

Beiersdorf Thailand Co maintains its lead with Nivea Sun and Eucerin in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 127 Sales of Sun Care by Category: Value 2014-2019
  • Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024