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市場調査レポート

ブラジルにおける生活家電市場

Consumer Appliances in Brazil

発行 Euromonitor International 商品コード 117882
出版日 ページ情報 英文
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価格
本日の銀行送金レート: 1USD=108.65円で換算しております。
ブラジルにおける生活家電市場 Consumer Appliances in Brazil
出版日: 2020年01月08日 ページ情報: 英文
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概要

当レポートでは、ブラジルにおける生活家電市場について分析しており、製品別に市場動向、競合の展望、見通しなどを検証し、国内企業プロファイルを盛り込んでいます。

ブラジルにおける生活家電市場

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場指標
  • 市場データ
  • 定義

国内企業プロファイル - ブラジル

  • Britania Eletrodomesticos SA
  • CESD Industria e Comercio de Eletrodomesticos Ltda
  • Esmaltec SA
  • Magazine Luiza SA
  • Via Varejo SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 冷蔵庫
  • 洗濯(乾燥)機
  • 食器洗い機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 小型調理器具(コーヒーメーカー/パン焼き機/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
  • アイロン
  • パーソナルケア器具
  • 空調(冷房/除湿機/加湿器など)
  • 暖房器具
目次
Product Code: WGBR

At the beginning of the year, most industries were quite confident that 2019 would be a year of great GDP expansion, however the scenario has shifted. Even though important legislation such as pension reform was implemented and basic credit rates slashed due to controlled inflation, consumption was quite modest with many consumers rethinking new consumption while purchasing power remains dampened.

Euromonitor International's‘Consumer Appliances in Brazil report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Economic Uncertainty and Modest GDP Expansion Reduce Appliances Growth in 2019

Consumers Prioritise Fundamental Technological Improvements and Multifunctional Features

Market Leaders Maintain Overall Leadership Despite Movement Within Categories

Omnichannel Strategy Gains Essential Status for Appliances

Sustainable Growth Expected Over the Forecast Period

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Price Point, Low Awareness and Cultural Factors Continue To Restrict Penetration Rates

Smaller Dishwashers May Gain Traction in the Country

Competitive Landscape

Whirlpool and Electrolux Remain Category Leaders

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 36 Sales of Dishwashers by Category: Value 2014-2019
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Headlines

Prospects

Automatic Washing Machines Support Overall Category Growth

Automatic Washer Dryers Outperform Driven Mainly by Convenience

Laundry-as-a-service Set Forth by Home Care Giants Is An Opportunity and Threat

Competitive Landscape

Movements in Share Are Due To Product Portfolio

Lg Brings Its Ai-powered Automatic Washer Dryer Machine To Brazil

    • Chart 1 LG´s Lava e Seca Smart VC3 11Kg Aco Escovado 127V

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Lifestyle Preferences Shape Large Cooking Appliances

Lower Price Point Hobs Penetrate Brazil Aggressively Via Imports

Competitive Landscape

Large Cooking Appliances Led by Four Major Players

Panasonic's 5-mouth Smart Induction Built-in Hob

    • Chart 2 Panasonic's 5-ring smart induction built-in hob KY-T937XLRPK

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 74 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 78 NBO Company Shares of Cookers: % Volume 2015-2019
  • Table 79 NBO Company Shares of Range Cookers: % Volume 2015-2019
  • Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Ready Meals Continue To Pick Up in the Country, Favouring Microwaves in the Long Run

However, Pent-up Demand From Previous Years Impacts 2019 Volume Sales

Competitive Landscape

International Companies Share the Category Among Themselves and See Their Participation Grow, Fending Domestic Rivals

Category Data

  • Table 86 Sales of Microwaves by Category: Volume 2014-2019
  • Table 87 Sales of Microwaves by Category: Value 2014-2019
  • Table 88 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 89 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 90 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 91 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 92 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 93 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 94 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
  • Table 95 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 96 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Headlines

Prospects

Innovation Hits Refrigeration Appliances

New Refrigeration Appliance Formats and Sizes Surge As Households Change

Premiumisation and More Accessible Price Points Help Maintain Growth for Wine Coolers

Competitive Landscape

International Players Continue To Dominate Category

Samsung Releases Its Modern Family Hub Fridge Freezer in Brazil

    • Chart 3 French Door Family Hub 582L Black Edition

Category Data

  • Table 99 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 100 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 103 Sales of Freezers by Format: % Volume 2014-2019
  • Table 104 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 105 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 108 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
  • Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Heat Waves Strike Brazil Once Again, Driving Up Sales of Air Treatment Products

Economic Recovery and Innovation Will Propel Air Conditioners in the Long Run

Competitive Landscape

Cooling Fan Players Continue To Lead the Market

Lg's Dual Inverter Voice Air Conditioner

    • Chart 4 LG´s Split DUAL Inverter Voice ARTCOOL Air Conditioner

Category Data

  • Table 119 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 120 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 122 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 124 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 126 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 127 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
  • Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 129 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Headlines

Prospects

Juice Extractors Picks Up in 2019 While Blenders Slows Down After Strong 2018

Internet Retailing Drives Growth With Omnichannel Strategy Paramount

Competitive Landscape

Top Players Retain 2018 Rankings, With Groupe Seb Making Good Strides in Growth

Category Data

  • Table 132 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 133 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Social Media Becomes Paramount To Leverage Sales of Personal Care Appliances

2019 was the Year for Skin Care

Competitive Landscape

Gama Italia Overtakes Taiff-proart To Lead Personal Care Appliances

Internet Retailing Continues To Grow in Participation As An Important Channel

Category Data

  • Table 143 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 144 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 147 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 148 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 149 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 150 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 151 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Multifunctional and Adaptability Are the Way To Go in Small Cooking Appliances for Brazilians

Changes in Coffee Consumption Preferences Will Impact Machine Volume Sales

Competitive Landscape

Second Player Mondial Eletrodomesticos Sees Participation Grow Through Innovation, New Product Launches and Distribution Expansion

Tres Coracoes Alimentos SA Maintains Above-market Growth in Hard Pod Coffee Machines

Category Data

  • Table 156 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 157 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 160 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Convenience and Versatility As Main Factors

Robotic Vacuum Cleaners Are the New "air Fryer" Phenomenon

Competitive Landscape

Electrolux Maintains Leadership Despite Falling Share Year on Year

Category Data

  • Table 168 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 169 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 172 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024