Toys and Games in Japan
|出版日||ページ情報||英文 28 Pages
The Japanese toys and games market faces challenging times as low birth rates lead to the ongoing contraction of its core consumer base. Nonetheless, the market experienced moderate growth in 2018 driven by developments such as the trend towards surprise toys, which spurred notable growth in dolls and accessories, and the ongoing expansion of mobile games. Moreover, the market is seeing the ground laid for the potential development of other growth areas, particularly in the STEM segment, thanks...
Euromonitor International's Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
Challenging Conditions in Japanese Toys and Games Due To Changing Demographics
Strong Demand for Surprise Toys Driven by Craze for Youtube 'blind Bag' Openings
Nintendo Retains Lead With Its Hybrid Console, But Takara Tomy Gains Ground
Internet Retailing Expansion Continues at the Expense of Brick and Mortar Outlets
Potential Remains in New Areas, Such As Stem, Despite Predicted Challenging Times
Blind Collectables Perform Well As Adults and Children Get on Board With the Craze
Increasing Influence of Youtube As Followers Clamour To Grow Their Collections
Awareness of Stem Remains Low, But There Is Potential for Development
Takara Tomy Pulls Ahead Due To Its Success in Surprise Toys
Sega Toys' Share Growing Steadily Thanks To Evolving in Line With Consumer Demand
Gakken Sta:ful Targeting Educational Toys and Getting A Head Start in Stem Products
Difficult Time for Mobile Games Manufacturers As Invested Consumers Build on What They Know
Investment in Esports Expansion As Consumer Interest Increases
Price Drops and Manufacturer Investment Increase Popularity of Ar/vr Headsets
Nintendo Retains the Lead in Video Games, But Competition Is Close Behind
Pokemon's Appeal To Children and Adults Alike Ensures It Continues To Perform Well
Sony Discontinues Ps Vita, But the Next Generation Static Console Unlikely To Be Too Far Off