株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

日本の玩具・ゲーム市場

Toys and Games in Japan

発行 Euromonitor International 商品コード 116705
出版日 ページ情報 英文 28 Pages
即納可能
価格
本日の銀行送金レート: 1USD=109.93円で換算しております。
Back to Top
日本の玩具・ゲーム市場 Toys and Games in Japan
出版日: 2019年06月20日 ページ情報: 英文 28 Pages
概要

当レポートでは、日本における玩具およびゲーム市場について、市場規模と全体像の包括的ガイドを提供し、成長促進セクターを識別できる最新の小売販売データ、主要企業、主要ブランド、新製品開発・流通・価格問題など市場に影響を与える主要因の分析、市場動向予測などをまとめています。

日本における玩具およびゲーム市場

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 情報ソース

国内企業プロファイル - 日本

  • バンダイ
  • タカラロミー
  • Toys "R" Us Japan Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGJP

The Japanese toys and games market faces challenging times as low birth rates lead to the ongoing contraction of its core consumer base. Nonetheless, the market experienced moderate growth in 2018 driven by developments such as the trend towards surprise toys, which spurred notable growth in dolls and accessories, and the ongoing expansion of mobile games. Moreover, the market is seeing the ground laid for the potential development of other growth areas, particularly in the STEM segment, thanks...

Euromonitor International's Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Challenging Conditions in Japanese Toys and Games Due To Changing Demographics

Strong Demand for Surprise Toys Driven by Craze for Youtube 'blind Bag' Openings

Nintendo Retains Lead With Its Hybrid Console, But Takara Tomy Gains Ground

Internet Retailing Expansion Continues at the Expense of Brick and Mortar Outlets

Potential Remains in New Areas, Such As Stem, Despite Predicted Challenging Times

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Blind Collectables Perform Well As Adults and Children Get on Board With the Craze

Increasing Influence of Youtube As Followers Clamour To Grow Their Collections

Awareness of Stem Remains Low, But There Is Potential for Development

Competitive Landscape

Takara Tomy Pulls Ahead Due To Its Success in Surprise Toys

Sega Toys' Share Growing Steadily Thanks To Evolving in Line With Consumer Demand

Gakken Sta:ful Targeting Educational Toys and Getting A Head Start in Stem Products

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

Difficult Time for Mobile Games Manufacturers As Invested Consumers Build on What They Know

Investment in Esports Expansion As Consumer Interest Increases

Price Drops and Manufacturer Investment Increase Popularity of Ar/vr Headsets

Competitive Landscape

Nintendo Retains the Lead in Video Games, But Competition Is Close Behind

Pokemon's Appeal To Children and Adults Alike Ensures It Continues To Perform Well

Sony Discontinues Ps Vita, But the Next Generation Static Console Unlikely To Be Too Far Off

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
Back to Top